According to Forrester's "Customer Experience Index," 80% of companies say they deliver "superior" customer service, while 8% of people say the same companies actually deliver "superior" customer service. This disconnect has a significant impact on brand impression and retention - making this a key issue that CMOs are now finding imperative to address. CMOs all over the world had spent $100 billion in 2013 to drive brands through online advertising, and for measuring the success of campaigns using agencies, analytics and marketing automation. Still businesses get nearly 45 billion calls from customers and prospects. These infarctions' remain invisible to CMOs. Hence it is the time for the CMO, marketers and call center leaders to work together and improve the customers' experiences. By integrating call center employees with the content marketing strategy, organizations can actually take the right communication strategy. For more details please visit: http://www.nojitter.com/post/240168198/marketing-is-eating-it--get-ready