It is the age of mobile devices and users spend most of their time in apps than they do mobile web. So, nowadays, brands are capitalizing this trend, and aggressively going for larger in-app budgets. According to a forecast by eMarketer, projects in-app ad which spends $29.66 billion now will be triple i.e. mobile web spend will be $10.84 billion by 2016. Mobile video is another fastest growing segments in digital advertising and it is expects it expects revenue of $4.4 billion in ad revenue in the US alone. Southeast Asia is another growing smartphone regions in the world, and specifically in India, where broadband internet is scarce and mobile penetration is high, it is expected to reach over 250 mm mobile devices this year. To know more about latest mobile advertising trends, follow:  http://venturebeat.com/2015/04/21/10-mobile-advertising-trends-for-2015-and-beyond/