In a recent research by CCS Insight it was found that more than half of online purchases in the UK this Christmas are being made on a mobile device, whether it is from a tablet or a smartphone. But the fact is that retailers are not prepared for mobile advertising. M-commerce is now predominant and it will continue to increase. The retailers who are into mobile advertising have an opportunity to leap ahead of their competitors and capture consumers’ attention. Read more at: http://digitalmarketingmagazine.co.uk/mobile-digital-marketing/merry-mobile-christmas/1288