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Modern Marketing Strategies

The 4Ps of marketing by Neil H. Borden: Product, Price, Place, Promotion have been the cornerstone for decades. However, technology and innovation have led to just as powerful and as a game-changing new strategy- the new 4Ps of marketing.
Digital marketing has been failing as savvy customer now know how their private data is collected, used and benefits businesses in profiling customers. The new approach consists of the following 4Ps-
1. Permission: Consent for collecting data and being responsible for its usability for building trust.
2. Preferences: Let customer control their marketing channel.
3. Profile: Ask the customer about their preference rather than profiling them which actually hurts the customer.
4. Persona: Allow the customer to tell their own details and needs.

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