The most important aspect of content fundamentals is really defining and understanding the importance of content marketing. There's a lot of noise about content marketing today. Content marketing is the process of creating valuable, relevant content to acquire, attract and engage the audience. It helps to induce interest in the business with the creation of new ideas. It also builds relationships and fosters conversations.
John W Hayes in his article on business2community.com presented the most frequently asked questions on content marketing and they are:
- How do you balance thought leadership with giving too much information away for free?
- How do you persuade, cajole or bribe colleagues into providing the content you need?
- What, and how, do you measure the success of content marketing?
To know more about this study, please follow the link: http://www.business2community.com/content-marketing/top-content-marketing-faqs-01283052
