Native advertising is the digital advertising solution that solves many of the problems by traditional forms of advertising and delivers brand messages, while providing value in the form of highly engaging content. In a recent IAB research, it was found that UK spend on native advertising has reached £216 million and accounts for over 20% of digital display ad budgets. Adam Rock (Managing Director at TAN Media) writes in his article link about the things marketers should consider when looking to integrate native into their mobile strategy. Read more at: http://digitalmarketingmagazine.co.uk/mobile-digital-marketing/the-future-of-mobile-is-native/1637