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Personalize Websites and Emails: A Report

According to a recent report from Retention Science, 31% of online retailers in the US with annual marketing budgets exceeding $1 million do not personalize their websites, 33% of online retailers with annual marketing budgets under $1 million also do not personalize their websites and of 69% of companies that personalize their sites, 21% offer personalized offers to visitors. The most common website tactics offered by any organization include shopping cart reminders, displaying a customer's name, and social integration. The report also found out that 61% personalize marketing emails by using a customer's name. To know more, read Ayaz Nanji (research writer for MarketingProfs)’s article link: http://www.marketingprofs.com/charts/2014/25927/how-much-do-retail-marketers-personalize-websites-and-emails

 

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