This is the age of digital medium where telephones may not be of prime importance in a content planning meeting. But, according to a recent research, it was found that more than half of consumers still prefer to talk to a person over phone when they decide to interact with a company. Phone presence can be critical for small businesses that are just getting established and forming a brand identity. Tristan Barnum (CMO of Voxox), writes in her article about some points which marketers must keep in mind when they're developing their communications strategy for the voice channel. Read more at: http://www.marketingprofs.com/articles/2015/27298/three-ways-to-make-your-phone-presence-a-key-driver-in-your-marketing-mix