E-mails are an indispensible part of our lives. With the growth of mobile internet reach, people now have instant reach to their emails. For marketers to reach these people instantly, the easiest means is via emails. So, planning an email marketing campaign has become as much important as planning any social media campaign.
Pierre DeBois,Founder and Chief Digital Marketing Strategist, Zimana, in his article at cmswire.com has given 5 key strategies to plan a successful email marketing campaign launch. They are:
- Assume customers will view an email in a mobile device
- Plan for a personal touch
- Create an engaging subject line
- Send email at the right time
- Consider metrics within context of site or app objectives
To understand them in detail, please visit the following link:
http://www.cmswire.com/cms/digital-marketing/how-to-plan-an-email-marketing-launch-029036.php
