New companies prefer to wait for a few years, exploring their profitable opportunities first, before focusing on their financial stability. There are associated risks, of ensuring continuous availability of funds throughout the initial phase. Again, in order to stay in the competition, it is also important to prepare the business model at the earliest. When firms delay in preparing their business models, there remains a scope of further innovation in the model, but it can be costly too, if a model is rebuilt from scratch. In each business model it is important to understand the tradable values, that may include brand value of a company, the company’s intellectual property rights, user circles, user circle data, and information regarding the stakeholders. Read more at: http://venturebeat.com/2015/07/12/how-to-define-your-business-model-when-your-business-is-still-up-in-the-air/