Campaigns are important for sales. Most business houses are continuously running campaigns to attract customers and convince them to buy. Sometimes, they run several campaigns at once. But, this can get complicated, particularly in a multi-channel environment. Fortunately, your CRM system can help you. However, campaigns need planning. Before sending the first emails you need to plan carefully to get the maximum impact out of your sales campaign. Read more at: http://it.toolbox.com/blogs/insidecrm/planning-a-campaign-78483