SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Pros for doing Data Driven Marketing Accurately

Some of the pros for executing data driven marketing efficiently are:-

1. Joint collaboration with IT department and marketing team is the key to achieve efficiency.

2. Hiring an industry analyst, professor or data scientist to review the data before publishing is necessary to check accuracy.

3. Planning the data collect and analysis before starting the project will help immensely.

4. It is important to focus on what the data means and what are its implications.

5. In order to increase exposures create strong relations with media and analyst (to find out what kind of data suits best for them) before publishing the data.

6. Company should decide whether they want to invest in product growth or data marketing.

7. If the company doesn't have data they don’t need to invest in costly data gathering procedures. Inexpensive tools are easily available.

To know more, read article by James A. Martin on the link :


Rate this blog entry:
What is the future of Artificial Intelligence?
Grass root inhibition policy to ensure greater cyb...

Related Posts



No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Monday, 16 September 2019
If you'd like to register, please fill in the username, password and name fields.

Sigma Connect

sigmaway forums


Raise a question

Access Now

sigmaway blogs


Blog on cutting edge topics

Read More

sigmaway events


Hangout with us

Learn More

sigmaway newsletter


Start your subscription

Signup Now

Sign up for our newsletter

Follow us