/home/leansigm/public_html/components/com_easyblog/services<title>Reinvention: A key to survive in this dynamic world</title>
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	<h1>Reinvention: A key to survive in this dynamic world</h1>
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			<span class="post-date">Jun 05</span>

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				Posted by <a href="/forum/user/431-nitin-sinha">Nitin Sinha</a>				in <a href="/resources/sigmaway-blog/market-research-service-companies">Market Intelligence</a>			</span>
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	<p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span style="font-size: 10pt;">Reinvention is a popular way to reinvent an existing product. This can be done by extending the product line, creating a new product that is designed, executing and messaging to appeal to the new user segment. Reinvention helps in surviving in this dynamic world and helps in tracking new market segment.</span></p>
<p class="MsoNormal" style="margin-bottom: 0.0001pt;"><span style="font-size: 10pt;">Kumar Srivastava (Senior Director of Product Management) in his article at entrepreneur.com, talked about questions asked before starting a replacement cycle because entrepreneurs need to understand in detail what has changed in the user’s world. Questions are: <br /> • Has the user base changed or evolved?<br /> • Has the purchase and onboarding decision process changed?<br /> • Has the interaction mechanism or value chain changed?<br /> • Have the experience expectations changed or evolved?<br /> • Have the support and training expectations changed?<br /> Read more at: <a href="http://www.entrepreneur.com/article/246539" target="_blank">http://www.entrepreneur.com/article/246539</a></span></p></div>

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		<a href="/blog/tags/reinvention">
		<span itemprop="keywords">Reinvention</span>
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		<a href="/blog/tags/replacement-cycle">
		<span itemprop="keywords">replacement cycle</span>
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		<a href="/blog/tags/innovation">
		<span itemprop="keywords">innovation</span>
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		<a href="/blog/tags/growth-strategies">
		<span itemprop="keywords">Growth Strategies</span>
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		<a href="/blog/tags/entrepreneurship">
		<span itemprop="keywords">entrepreneurship</span>
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