In any online marketing, detailed reporting is vital. It tells us about the work being done. A simple reporting should take no more than 25% of your hours. Columnist Matt Umbro, in his article link, discusses about some ways to minimize time spent on reporting and making it efficient. He tells us about some techniques for better reporting efficiency. They are: Determine what’s necessary; Automate what you can; and have an honest conversation with your client. Read more at: http://marketingland.com/25-rule-reporting-matters-139230