/home/leansigm/public_html/components/com_easyblog/services<title>Rule- Based or Algorithmic Attribution - Which to choose?</title>
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	<h1>Rule- Based or Algorithmic Attribution - Which to choose?</h1>
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			<span class="post-date">Jan 27</span>

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				Posted by <a href="/forum/user/431-nitin-sinha">Nitin Sinha</a>				in <a href="/resources/sigmaway-blog/market-research-service-companies">Market Intelligence</a>			</span>
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	<p>A lot is investment is made in the digital <a title="Market intelligence" href="/our-services/market-intelligence-service-company.html" target="_blank" rel="noopener noreferrer">marketing</a> campaign. Before planning the campaigns, it is important to correctly determine whether to use Rule Based or Algorithmic Attribution. First, we have to analyze the data in hand properly. If the data is coming from different platforms and needs to be combined or analyzed at one platform, then Rule Based Attribution can't be even thought of, go for the latter. Rule Based Attribution uses the last touch as the final touch, so sometimes it can be misleading. If the journey to the destination has been maneuvered by the smart moves at each step, then we can't rely on the Rule- Based approach. But if the algorithmic approach was that easy, everyone could have adopted it. Read more about the pros and cons of each in the article written by Matt Scharf (Senior Manager at Display Media Operations &amp; Analytics at Adobe Systems) at: <a href="http://blogs.adobe.com/digitalmarketing/analytics/rules-based-vs-algorithmic-attribution/" target="_blank" rel="noopener noreferrer"> http://blogs.adobe.com/digitalmarketing/analytics/rules-based-vs-algorithmic-attribution/ </a></p></div>

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		<a href="/blog/tags/attribution-model">
		<span itemprop="keywords">attribution model</span>
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		<a href="/blog/tags/marketing-strategy">
		<span itemprop="keywords">marketing strategy</span>
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		<a href="/blog/tags/rule-based-attribution">
		<span itemprop="keywords">rule based attribution</span>
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		<a href="/blog/tags/algorithmic-attribution">
		<span itemprop="keywords">algorithmic attribution</span>
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