Every business needs a set of loyal customers. The loyal customer varies from one to the other in the field of business. There are customers who are satisfied but are not loyal and can be termed as dangerous customer. They don't really love or hate you. There are customers who are loyal to your loyal program. There are customers who are loyal to your procedure, but not to your products. There are customers who enjoy convenience of our business for some definite reasons. The customers may not like you sometime but they are loyal to whatever they do. A bunch of customer gets attracted only when there is a low price of the products or the process involved. And lastly there are some wise customers who all are loyal to whatever you do. The process or the product process doesn't even matter to them and hence they will stick to the process whatsoever. Read more at: http://www.business2community.com/customer-experience/six-types-of-loyal-customers-01294343