Marketers can understand customer behavior and also tell how consumers act at the point-of-sale. At the same time, they also want to analyze vast volumes of data to analyze and segment different groups and target customers and prospects. Read more about tips that will help marketing departments to deliver successful big data projects at Yves de Montcheuil (VP of Marketing at Talend)’s article link: http://digitalmarketingmagazine.co.uk/digital-marketing-data/mining-for-gold-5-top-tips-for-marketers-to-get-the-most-from-big-data-projects/1146