In this digital world, continuous innovation in marketing is very important to have a competitive advantage. The traditional ways of marketing are no longer effective, but marketers need to build engaging ads to attract customers, which leads to the development of touchpoint marketing. Touchpoint marketing aims to build a contextual customer experience across every online and offline touchpoint. This approach can help in building loyalty and engagement of customers.

Here are some tips to make touchpoint marketing effective:

• Create an emotional customer experience.
• Move from linear marketing to the customer life cycle.
• Shift from personalized campaigns to contextual interactions.

To know more about touch point marketing, read the article link “touchpoint marketing helps you stay connected with customers” by Patrick Tripp (Senior Product Marketing Manager for Adobe Campaign) at: http://www.cmswire.com/cms/digital-marketing/touchpoint-marketing-helps-you-stay-connected-to-customers-029110.php