Customer-related data aren't a tool to generate an advanced client experience. In B2B, customer-related data are more essential, because each client relationship is special and complicated. B2B relationships involve in multiple customer contacts, as well as the company. Compared to B2C, B2B customers' needs are more complicated and require knowledge. Enterprises can leverage data to enhance support through proactive customer service. In the B2B world, client data enhances customer service by enabling deeper knowledge. For more read: http://data-informed.com/how-to-use-customer-data-to-strengthen-b2b-client-relationships/