Market research fits into the functionality and needs of each institutional department in the following ways: College and university libraries can benefit greatly by providing faculty, research departments and students with a database of diverse market research content. Students will have access to the same real-world business intelligence that professionals use on a daily basis, which allow them to produce higher-quality research projects. These students will be better prepared to enter the workforce after gaining a realistic and accurate insight into the world of market research. Business school classes also incorporate market research, and design assignments to reflect some of the research-based professional problems that students will encounter in business.  Students will begin to develop critical research skills, analytical thinking, and strategic planning. Utilizing a variety of published reports allows you to gain a comprehensive view based on numerous perspectives. Maintaining a database of diverse content across numerous industries is also beneficial for academic institutions.Read more at: 

http://blog.marketresearch.com/why-academic-institutions-need-market-research