User generated content(UCG) marketing is any type of content that has been put up by unpaid contributors in the form of pictures, videos, tweets etc. rather than the brand itself. It has proven to be a great tool to increase customer engagement. Around 76% social media users think UGC brand is more trustworthy. People who actively participated in UGC campaigns are in the age groups of 25-54. Moreover, sometimes videos created by users on YouTube get 10 times more hits than the actual brand. Even in the digital age word of mouth referrals are the best kind. A successful UGC campaign Increase authenticity, app engagement, app reach and brand loyalty. Read more at : https://www.entrepreneur.com/article/289838