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	<h1>Ways To Ensure CRM Data Is Fit For Purpose</h1>
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			<span class="post-date">Nov 16</span>

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				Posted by <a href="/forum/user/1415-neelanjana-basu-roy">Neelanjana Basu Roy</a>				in <a href="/resources/sigmaway-blog/market-research-service-companies">Market Intelligence</a>			</span>
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	<p style="margin: 0cm 0cm 9.0pt 0cm;"><span style="font-size: 10.5pt; font-family: 'Helvetica','sans-serif'; color: black;">Constantly improvising on the quality of data is essential to remain ahead of <a title="Market intelligence" href="/our-services/market-intelligence-service-company.html" target="_blank" rel="noopener noreferrer">business</a> competition. However, failing to do so will result in a fatal erosion in the value of your most valuable asset, data, which is why it is vital to manage and maintain it effectively. 99% of marketers feel the urge to turn data into insights, yet 75% of organisations believe inaccurate data is undermining their ability to provide an excellent customer experience.</span></p>
<p style="margin: 0cm 0cm 9pt; box-sizing: border-box;"><span style="font-size: 10.5pt; font-family: 'Helvetica','sans-serif'; color: black;">It’s impossible to provide outstanding customer experience with incomplete and incorrect customer data. However, improving the quality of your CRM data doesn’t have to be costly or time consuming.</span></p>
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<p class="MsoNormal"><span style="font-size: 10.5pt; line-height: 107%; font-family: 'Helvetica','sans-serif'; color: black;">Read here how you can effectively improve the quality of your CRM data: </span><a style="font-family: Helvetica, sans-serif; font-size: 10.5pt;" href="http://www.business2community.com/big-data/ensure-crm-data-fit-purpose-01706169#BufvU0yIxvoRxkdm.99" target="_blank" rel="noopener noreferrer">http://www.business2community.com/big-data/ensure-crm-data-fit-purpose-01706169#BufvU0yIxvoRxkdm.99</a></p>
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		<a href="/blog/tags/crm-data">
		<span itemprop="keywords">CRM Data</span>
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		<a href="/blog/tags/crm-analytics">
		<span itemprop="keywords">CRM Analytics</span>
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		<a href="/blog/tags/data-quality-assurance">
		<span itemprop="keywords">data quality assurance</span>
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