Earlier, branding identity was not an absolute necessary for SMEs, but now it is an absolute ‘must have’ for every business no matter the size. Now, brand identity is the essence of you that differentiates your offering. It is more than the company name and logo. It helps grow your business, is one that combines clarity around what your selling, and most importantly, the sales experience you offer your customers. Read more at: https://www.business2community.com/branding/how-to-create-a-brand-identity-02147543