Customer data is important for any organization. Organizations are using customer data to see how it can benefit the customers. Customer data if collected effectively can reveal important information. In order to have good customer data, first you have to ask the right question. After gathering useful information, one can begin to take the steps to improve CRM which will ultimately increase sales and attract new customers. Read more at: http://it.toolbox.com/blogs/insidecrm/how-customer-data-should-be-used-to-benefit-the-customer-themselves-74615