Nowadays, marketers are focusing on the rise of interactive content. So, generally, interactive content can include anything that any consumers click on, swipe, or interact with. According to experts, interactive email content can increase the click-to-open rate by 73% and just by adding videos to your email content can boost click rates up to 300%. Therefore, interactive content is anything that requires a person to aggressively engage and participate with the content to have the full experience, usually by tapping, swiping, or interacting with the piece of content. Read more at: https://www.business2community.com/brandviews/campaign-monitor/interactive-email-great-marketing-02039838