Though underestimated at times, social media marketing is fast becoming a vital necessity for success of business. Due to complexity of the nature of data analysis and increasing number of social media platforms available, the task of adopting the best social strategy may appear confusing. For more productive use of social media for marketing, the author suggests the following: 1) Creating outstanding and attractive content like images, text documents, etc. 2) Adopting social marketing instead of impersonal digital marketing. 3) Developing two way communication channels with the customers.4) Doing proper research. 5) Monitoring social media 6) Being genuine Read more:- http://www.business2community.com/social-media/key-to-mastering-social-media-marketing-01248568