Words used should have the capacity to grab and keep the user’s attention. As they say, humans now have the attention span of a goldfish; some of the tips should be remembered before writing or publishing any content. Unnecessary uncommon words should not be used in any web content; it does not allow the audience to resonate, alienating them from the content. So instead of throwing bombastic words, stories should be told as to how to use the products and services and how it improves their life and work.  Writing in clear short sentences help give us the best chance to keep the attention of the readers intact.

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