SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Future content trends

Nowadays, organizations focus on creating the right content to appeal to B2B customers. We all know that content is the king, but we must know what to produce, and what to do with it, is what will keep it upon its throne. Read more at: 

https://www.business2community.com/content-marketing/the-top-10-content-trends-marketers-in-it-services-need-to-know-02151358

 

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Why content is the king

Content is the king and businesses can and should leverage some form of content marketing if they recognize and respond to a few key digital marketing trends. It is important to have a clear profile of your ideal customer, also known as your buyer persona. The next thing that an organization should keep their content creative as well as unique and you must promote it well too. Read more at: 

https://www.business2community.com/content-marketing/3-trends-in-content-marketing-that-many-businesses-ignore-02151383

 

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Why video marketing content is important

Every business wants themselves to be noticed and it is found that the average click-through rate (CTR) of display ads is 0.05 percent. So, it is important to add video in your marketing content strategy as video is becoming an increasingly effective way to engage your followers and gain new subscribers and can also use video to provide your customers with valuable information. Read more at: 

https://www.business2community.com/content-marketing/why-you-should-add-video-to-your-content-strategy-02151148

 

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How to track social media reach

Social media is important for any business as reach is a measure to how many people your brand and content are getting in front of. It is said that reach is top-of-funnel metric, but still is a metric that every social media marketer should be closely monitoring and continuously working to improve and can track your reach in all your individual social media platforms by looking at your follower growth, individual post reach, overall campaign reach, and your audience growth rate in various social media platforms.  Read more at:  https://www.business2community.com/social-media/the-top-8-social-media-metrics-for-advertisers-02148290

 

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All about event marketing

In an era of social media marketing, event marketing, both online and offline, is becoming one of the most effective ways to combat weak messaging, missed opportunities, and dwindling interest as it can still be easy to lose sight of the personal connection that helps brands build loyalty with customers old and new. Besides, event marketing can create that connection while boosting awareness, adding value, and generating conversation. Read more at: https://www.business2community.com/brandviews/upwork/what-is-event-marketing-02150532

 

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Make a good social media strategy

It is important for SMEs and startup businesses, to build up social media marketing strategy in building a local network, growing brand awareness and developing an all-important engagement with potential customers. So, your first task, therefore, is to match your product to the different platforms available. You must remember that social media is about engaging, connecting and having fun rather than buying. So, make your goals realistic; consider making them around brand recognition, relationships with customers, and research on how to get your customers talking about the reasons they connect with your product. Read more at: 

https://www.business2community.com/social-media/how-to-choose-the-right-social-media-platform-for-your-business-02149677

 

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What is brand identity

Earlier, branding identity was not an absolute necessary for SMEs, but now it is an absolute ‘must have’ for every business no matter the size. Now, brand identity is the essence of you that differentiates your offering. It is more than the company name and logo. It helps grow your business, is one that combines clarity around what your selling, and most importantly, the sales experience you offer your customers. Read more at:  https://www.business2community.com/branding/how-to-create-a-brand-identity-02147543

 

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All about YouTube marketing strategy

According to reports, YouTube has now become the second-largest search engine in the world. So, it is time for business houses to devote some time to your video strategy as the influence of video on sales is irrefutable. It is found that a positive experience with a video ad increases brand association by 139% and purchase intent by 97% and it is particularly important if your target demographic is 25-44 years old. Read more at: 

https://www.business2community.com/youtube/youtube-marketing-5-proven-strategies-to-generate-more-sales-for-your-e-commerce-business-02142289

 

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Importance of having social media accounts

Social networks are not just about you but connecting with your customers. It also it allows them to connect with you as it is a fact that by having a social site, you have fundamentally increased your channels to share and syndicate your content. According to reports, 73.4% of users will follow a brand because of their interest in the product or service and fits well with the attention span of today’s people and if you’re a marketer you probably realize you have just a few seconds to grab someone’s attention. Read more at: 

https://www.business2community.com/social-media/why-is-social-media-important-for-businesses-02142048

 

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Benefits of animation videos

Nowadays, in the world of visualization, animated videos bring ideas to life in a simple yet effective way, allowing your business to tell a story that your customers will listen to as they are shared with more than ever across social media platforms. With animation being one of the effective ways of communication, you can increase conversion rate and search traffic, shape the image of your business. Read more at: 

https://www.business2community.com/video-marketing/5-ways-animation-can-enhance-your-brand-02132078

 

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Implementation of AI and Digital Marketing

Digital marketing is going through tremendous change with artificial intelligence being adopted and marketers are adjusting themselves to a new digital environment and its practices. These trends are also changing the way businesses advertise their businesses and generate leads. Content Assistance, Enhanced Email Marketing, Machine Learning and Predictive Analysis, Voice Search, Implementation of Accelerated Mobile Pages will assist small business owners in comprehending and applying the improvements that AI brings to the world of digital marketing. Read more at: 

https://www.business2community.com/marketing/5-things-you-need-to-know-about-ai-and-digital-marketing-02133070

 

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How social media marketing trends of 2018 are changing business strategy

Everyone knows the power of social media and the influence it has on business strategy. But, it is a fact that social media is constantly changing, and it is very hard to understand how social media is changing the game. This article explores how the social media marketing trends of 2018 are completely changing how we look at social media. They are: Augmented Reality, Focus on Generation Z, Messenger Apps and Chatbots, Live Streaming, Influencer Marketing and User-generated Content. Read more at: 

https://www.business2community.com/social-media/the-top-7-social-media-marketing-trends-going-into-2019-02119776

 

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Important tips on how to improve local SEO for small businesses

Nowadays, even small businesses are going online and if you want your business to be at the fingertips of consumers in your local area, then you must improve your local SEO. It is the process of optimizing your website and marketing your business online, so that it ranks better on Google for your local audience. This article explores some simple tips for improving local SEO for your small business. Read more at : https://www.business2community.com/seo/5-simple-tips-to-improving-local-seo-for-your-small-business-02117368

 

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Mega trends that will impact global consumerism

Nowadays, it is becoming easier to sell products online and more profitable for businesses large and small. This online market has just begun to flourish as large economic and technological forces are create a market of relatively wealthy consumers who are open to buying online and businesses are also fully prepared to sell their wares. This article discusses about the nine key mega trends that will impact the next decade of global consumerism. Read more at: 

https://www.business2community.com/ecommerce/9-ecommerce-mega-trends-changing-the-game-for-small-businesses-02117452

 

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Best practices of email marketing

Nowadays, companies do not send mass emails to a huge list. Instead, the companies are now thinking about engaging email recipients with content they want and look forward to getting. This article explores the five best practices about email marketing. Read more at:  

https://www.business2community.com/email-marketing/5-indispensable-email-list-management-best-practices-02115412

 

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How to get prospective customers through SEO

According to some recent survey respondents cited Google as the place where they begin a search. Therefore, enhancing SEO, plays a vital role in generating new leads, helping in getting prospective customers and retaining the current ones. This article explores some proven methods to get the SEO results you are after. Read more at : 

https://www.business2community.com/seo/3-ways-to-effectively-boost-seo-02116324

 

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Importance of social listening tool

Now, over 70% of small businesses using social media. So, monitoring social media is a must these days. If this is done properly, it gives you powerful customer insights, lets you monitor your opponents and what their customers are saying, and helps you to expand your business. Any company having a social presence on multiple platforms, it becomes near to impossible for them to deal with various social media problems manually. So, using a social listening tool is the best bet as it will save you time and cash, but selecting one that is right for your business can be a challenge if you are just starting out. Read more at:  

https://www.business2community.com/social-media/5-of-the-best-social-listening-tools-in-2018-02115000

 

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All about meta robot tag for SEO

SEO’s are important for any organization. But, the new trend is meta robot tag for SEO. So, what is a meta robot tag? It is a tag which is rooted in your website that help search engines what to look for. It also helps you to know what to follow and what to avoid. So, in short, it allows you to decide what pages of your site you want to hide from search engine crawlers and tells the crawler what likes to stop with and what links to follow. One of the reasons these tags are extremely essential is because they combat duplicate content.  Read more at: 

https://www.business2community.com/seo/what-are-meta-robot-tags-02111051

 

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Generating Sales Leads Through Social Media

The social media platforms are proving to have immense potentiality and opportunity for the businesses to focus on their marketing strategies by targeting their audience on such platforms. However, given the fact that social media platforms like Facebook, Instagram and Twitter are mostly used for mainly two intentions: to get informed and to have fun, it’s not easy to generate sales through them. Some tips to tackle these types of challenges are listed below.

1.       Focus should be on Creating a Community- Before using social media as a marketing strategy, first it is necessary to understand the inherent self-explanatory motive of the audience for using it. People use social media to connect with like-minded people and not necessarily with businesses. Hence creating a social media group or a community can help promote the company’s brand and keep the audience cognizant of the latest stocks and provide a platform where the members can actively share their thoughts about the products.

2.       Being a Go-To Page- Having people come to a company’s page with questions and addressing their queries in the comments is a good way to kick-start sales when the audience will start making purchases without having to invite them in taking an action. However having a large scale authority as business is not easy and would require the following dimensions:

·         Content- An integrated high quality content blog is required to be published at the website that would provide solutions

·         Paying attention to the description of the blog posts and promoting them so that engagement is triggered after reading them.

A lot of effort and patience coupled with the right strategies can indeed help to generate sales of a company from the social media audience.

Read more at: https://digitalagencynetwork.com/how-to-generate-sales-leads-through-social-media/ 

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Creating Best Instagram Bios for Businesses

With heightening popularity of Instagram among other social media platforms, creating an interactive link in one’s business bio is likely to attract interested people. Portraying a positive profile of a business is critical to its success on such a social media platform that engages its users on a visual scale. However grabbing someone’s attention within the limited space and among hundreds of other attractive posts demands a catchy bio for the business. Being the best platform for promoting physical products for most e-commerce sites, keeping one’s company’s bio original and engaging is crucial as this will not only enhance the company’s personality but also persuade the potential customers to join the circle.

Writing a perfect Instagram Bio should involve the following dimensions:-

·         A Profile Photo relevant to the business that would awaken the visual senses on visiting the page.

·         A proper named Username that will be displayed on top of the profile page and which will be easily searchable on Instagram search field.

·         Choosing appropriate words to summarize about the company and its activities in a Bio.

·         A Website Link which will allow the users to visit the company’s website page on one click.

·         An Email button which when clicked by a user would prompt the Instagram app to open its default mail app on the user’s phone.

Read more at: https://digitalagencynetwork.com/how-to-write-the-best-instagram-bios-for-businesses/

 

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