SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Twitter taking help of Machine Learning

Twitter will now be shaking hands with a machine-learning startup that specializes in working with images, to deliver better video and picture content to expand its Machine Learning and AI parts. According to the sources, nearly $150 million is invested in this machine learning startup. A team of engineers will help Twitter by letting the users explore new experiences and share them. Read more at:  http://economictimes.indiatimes.com/small-biz/startups/twitter-allows-users-to-share-140-second-videos/articleshow/52848116.cms

 

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This is How You Use Video Livestreaming to Boost Your Business!

An image speaks a thousand words but a video speaks thousand sentences. May be this is the reason one should pounce on the opportunities like Periscope, Blab and Facebook Live Video that allows you to reach out to your customers using video livestreaming. You can use Facebook Livestreaming to Livestream either with the entire audience or just the selected followers. It also allows you to save the video for later use. Using the mobile app Periscope you can broadcast to your twitter account (it’s a must) followers. However, you need to ensure that you save the Periscope’s stream or the autosave broadcast setting is enabled. Whereas, Blab.im saves you from any such obligation to integrate with any social media sites. These apps can be used to launch a product, give live training, build customer support and to boost the live events in your business. Read more at: https://www.entrepreneur.com/article/279538

 

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Building A Brand Reputation for Startups

Ever since its launch in 2012, Snapchat has been growing its customer base massively.  In the competitive environment in which a startup constantly strives to prove itself it becomes necessary to have transparent and clear communication. A startup can build transparency and trust by leveraging useful snapchat features. Using the short lasting snaps one can establish brand persona amongst targeted audience. Using geo-filters and 3D tickets to tell stories about your brand that leaves a longer impact on the customer’s mind is also a good way to keep your customers glued to you. Startups can also use the app in order to campaign or receive customer feedbacks. Read more at: https://www.entrepreneur.com/article/279635

 

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Facebook Is Becoming The New Travelogue For Indians.

Facebook Is Becoming The New Travelogue For Indians.

What is more welcoming than a holiday tour after months of work! And when it comes to travelling, being online is a must. According to a survey conducted, 9200 travelers across 31 countries loves to be on social media while on the go. We Indians, especially love Facebook while travelling because a tour is incomplete without some lovely memories posted online. Read more at: http://timesofindia.indiatimes.com/tech/social/Indians-love-to-use-Facebook-when-travelling-Survey/articleshow/53093894.cms

 

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Protect Your Social Media Accounts

32 million Twitter passwords were sold for whopping 10 Bit coins (around $5,775). Though Twitter denies the hacking fact, but as far as sources are concerned, the fact is real. The major fact that can be concluded from this is that it's not tough to hack one's account. Some steps can be taken to insure that your tweets do not fall in the hands of those who would use them for spam links. One step is to get a password manager, like LastPass, who would generate a random password for you which is difficult to hack as the passwords undergo the process of hashing. The second option is going for an OTP along with your normal password for every time you log in. Hacking can only be achieved if you lose your device. Twitter, Apple, Google, Facebook and Microsoft, all provide this under the 'Security Privacy' tab. Read more at: http://www.forbes.com/sites/thomasbrewster/2016/06/09/32m-twitter-passwords-sale-password-manager-two-factor-authentication/#735a5e622073

 

 

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Strengthening Your Social Media Brand.

In order to build your brand effectively using social media, there are few things that you need to keep in your mind. When branding, one must be smart to choose the right platform out of hundreds of social media platforms. In order to make a social brand effective, one must be on his toes all the time. One shall try and engage with its customers other than just mechanically promoting the brands. Including attractive pictures in your posts and being consistent helps your social brand to reach out to more people effectively. Taking help of already established social media participants can help you to pocket a goal really fast. Read more at: https://www.entrepreneur.com/article/278628

 

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Tools That Track your Online Reputation.

In the digital world, it becomes important for a small business to keep track of what people are talking about it online. It is very important for the business to highlight the positive reviews and make amends with the negative ones. These reviews can break or make a business, so keeping a check on such reviews using free or low cost tools is a good idea. Setting up Google Alerts that sends you notifications when new content is added for keywords specified by you is a good way to stay updated. In order to track your social influence which closely correlates to the online reputation one can use the tool Naymz. Yext helps you to ensure that information posted on websites is correct whereas Hootsuite helps you bring all your social media networks in one platform. Read more about other such tools at: https://www.entrepreneur.com/article/277908

 

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How Much Your LinkedIn Profile Must Reveal About You.

LinkedIn is popular as Facebook of the professional world. Employers have less time to spare, so once they reach your profile there are few things that they would want to know at once. What are you doing currently and what job title suits you, will definitely interest the employer. Make sure that the employer doesn’t have too deep dig to find out what makes you credible and how good your writing skills are. You will have to steal the opportunity to brand yourself. Boosting about your skills and the highest professional accomplishments will attract the recruiter’s attention. Highlighting certain tools with which you have some experience can help you get the extra edge. Apart from you, what others have to say about you, also matters to the employer, so make sure you include it. Conveying your passions through word will act like icing on the cake. Read more at: https://www.entrepreneur.com/article/278708

 

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Optimizing Sites for Social Media Sharing

To optimize our sites for social media sharing, we have to ensure that the content is worth sharing. Showing off high number of social shares can impress the reader. We need to pick a service that fits our website's needs. Allowing integration of Facebook comments is much more user-friendly than creating an account and logging in just to comment. Enriching the content with a picture, title, and description becomes much more appealing to share. We also need to keep in mind the need for optimizing our social images for different social channels. Read more at: http://www.socialmediatoday.com/social-networks/6-ways-optimize-your-site-social-media-sharin

 

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Tools to nail marketing through Instagram

Instagram is the online social hub for marketing strategies now and using some tools to enhance our content can go a long way in promoting a product better and attracting new customers. VSCO, Enlight, Font Candy, Boomerang, Layout, Crowdfire, Iconosquare, Later, Repost, Have2Have.They are some simple but must-have tools on Instagram to ensure the content and promotion of our business is top-class. Read more at: http://www.business2community.com/instagram/10-terrific-instagram-tools-business-01588891#sG6ef97W2LxZGPvg.97

 

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Give An Extra Edge To Marketing Using Buzz Analysis.

An extra push in today’s world is a must to withstand your product from the rest of the products available in the market. Marketing is the only sector in a firm that earn revenues for the firm, so any tricks that can provide that extra edge to your marketing is always an add on. Especially, today in a generation of social media, something as relevant as Buzz Analytics can be used to take your business to another level. Buzz Analytics make the use of free and abundant data available on websites to give you the positive or negative sentiments of customers which can always be incorporated while developing a product. Apart from this, Buzz Analytics helps you to keep a note of your competitor’s strength and weakness by analyzing your competitor’s offering. To know more, follow: http://www.mckinsey.com/business-functions/operations/our-insights/using-buzz-analytics-to-gain-a-product-and-marketing-edge

 

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Everyone Is Becoming Social-Savvy!

Everyone Is Becoming Social-Savvy!

When Shahrukh Khan or Virat Kohli posts a picture, the engagement rates are higher. However a bank or insurer doesn't procure the same result. Banks were early adopters of social media for marketing. Twitter monitors and addresses customer issues, unlike Facebook, LinkedIn and YouTube who concentrates on affinity based targeting and brand building. Nowadays, social media is an engagement and business acquisition tool because they can reach their target audience. Read more at: http://economictimes.indiatimes.com/magazines/brand-equity/social-media-marketing-has-evolved-in-the-bfsi-category-out-of-compulsion/articleshow/52201952.cms

 

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The Field of Marketing is Becoming a Life Size Molecular Reactor!

The Field of Marketing is Becoming a Life Size Molecular Reactor!

The field of marketing is always under change. One of the biggest examples is the launch and rising of social media over the years. While change is constant and cannot be constrained, marketers should keep in mind certain facts while dealing with change. They should remove the constraints that prevent them from altering their methods and processes. The marketers should focus on the big picture rather just on advertising and marketers who wants to have success dealing with change needs to be willing to devote time to monitoring the latest industry trends. Read more at: http://www.business2community.com/marketing/3-tips-successfully-implementing-change-marketing-01573120#kIyEgm26ljqt3lqD.97

 

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Tools That A Startup Needs To Keep Handy!

Technological progress comes like a magical tool for all those who once dreamt of building a business of their own. Different tools like AngelList which helps you to spot best investment opportunities, Asana which help people to stay upgraded with their tasks, Dropbox which helps a company to keep all its folders and data safe and private, helps the start-ups and new businesses to operate more efficiently. Startups and small businesses can always use one of the most famous social media for professionals "LinkedIn", to highlight their accomplishments. Skype is a leader in VOIP calling which can always be used for holding video conferences with colleagues and clients. Bright journey, Evernote , Flipboard, Github, Grasshopper,  Meetup , Square, Triplt, all with different purposes and use  are some of the other such tools which, if used efficiently help start-ups, new entrepreneurs and marketers to taste success very early. Read more at: http://www.marketingprofs.com/articles/2016/30176/17-handy-tools-for-entrepreneurs-startups-and-marketers

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Facebook- Paying While Socializing!

Now in order to split bills with your friends, you no longer need to carry cash. All that you need is a Facebook application on your smart phone. Facebook has made the transfer of cash an easy process for its users. Though cyber-crimes are growing nowadays, Facebook assures its customers of safe transfer of money through Messenger payments. These payments require customers to create a pin or use the fingerprints ID to authorize a transaction. Both paying to and receiving money from a fellow friend, just requires you to open your chat with that friend and select relevant option from 'more'. People are interested in such a concept, but the only thing they are afraid of, is a fraud. Hence, with most reliable security systems such a concept can always be welcomed. Read more at: http://www.telegraph.co.uk/money/consumer-affairs/facebook-the-latest-way-to-transfer-cash/

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Social Media Made Easy

Currently, LinkedIn is the most professional business-to-business themed marketplace on the planet. There are some tools which can help in attracting more clients and generating more business on LinkedIn like Rapportive which finds and invites LinkedIn contacts through Gmail, LinkedIn Connection Revealer which shows exactly many total connections everyone in your network has and Headlinr which is a headline writing tool to generate creative, proven headlines for each topic. Read more at: http://www.socialmediatoday.com/social-networks/3-must-have-tools-attract-more-clients-linkedin

 

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Techniques to grow your business

Advertisement program has been changed a lot from past years. Social media is the main advertisement platform. For social media, Salesforce is the foundation for managing customer relationships in the cloud, boasting a suite of solutions that helps users track customer journeys and deliver personalized, unique marketing experiences. Here are four ways to harness the power of Salesforce's CRM data to better personalize and customize customer experience: developing a journey map, build a beautifully-designed and user friendly website, use email to communicate with the customers, give product recommendations. Read more at: http://www.cmswire.com/customer-experience/4-ways-to-harness-salesforce-data-for-marketing-power/

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How nonprofits can use social media to reach their full potential

Social media is an important tool for nonprofits to tell their story, interact with supporters, reach their audience, and ultimately, to get results. Nonprofits can enhance their goals through social media by some simple steps such as choosing the correct audience based on a combination of demographic data and information about individual members, choosing the right networks where their target audience is more active and developing a balanced strategy of the content that is most appealing to their audience and encourage them to participate in their cause. Read more at:  http://www.socialmediatoday.com/marketing/3-ways-nonprofits-can-use-social-media-best-advantage

 

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Factors Influencing SEO

A successful SEO campaign must take care of branding, user experience, and other such factors. The two key characteristics that outstands one's content is length and topical authority. Sometimes,   writing long-form content covering a single topic in depth becomes important. A backlink is an integral part that helps Google to view a page's authority. One of the most important factors is the number of different links that point a page from unique domains. We also need to replace key words with Schema, to Google about our page. Google expects Schema to become a ranking signal in future. It's no longer needed to mention keywords in your title tag. It's seems obvious that site speed is one of the contributing factors to get you a higher rank. One should also aim at reducing the bounce rate of their page. Read more at: http://www.marketingprofs.com/articles/2016/29906/six-top-seo-factors-in-2016

 

 

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Winnie Grows Bigger!

Winnie Grows Bigger!

The lives of parents are pierced with questions, many of which go unanswered. Winnie is the ultimate solution for this problem. Winnie is a social network for parents where they can share stories and tag locations. Users can also tell stories about their interesting interactions from the location or simply share their moments of joy. Parents can note small details. Winnie is also building a platform for all parents  so that no one has to go on this journey alone.. Read more at: http://thenextweb.com/apps/2016/06/09/winnie-social-networking-app-parents/#gref

 

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