Planning a social media outreach needs equal focus on distribution and outreach and when executed perfectly, it can widen our content exposure and increase its impact. Four powerful tactics to ensure it is executed perfectly are creating a good first impression with clarity, consistency, balanced emotional and logic and usefulness, content promotion with perfect description, timing, target and email list, getting introduced to the right connections and building a network with social media groups and influencers. Read more at: http://www.socialmediatoday.com/marketing/4-powerful-social-media-outreach-tactics

Planning a social media outreach needs equal focus on distribution and outreach and when executed perfectly, it can widen our content exposure and increase its impact. Four powerful tactics to ensure it is executed perfectly are creating a good first impression with clarity, consistency, balanced emotional and logical usefulness, content promotion with perfect description, timing, target and email list, getting introduced to the right connections and building a network with social media groups and influences. Read more at: http://www.socialmediatoday.com/marketing/4-powerful-social-media-outreach-tactics

We have to engage more people to like our content to make our content appear on customers' news feeds more and expand marketing advertisements on Facebook. The keys to improving our reach on Facebook are preferred audience targeting, detector pyramid scheme, post engagement ads, adding engaged followers and using video content. Read more at: http://www.socialmediatoday.com/marketing/5-ways-improve-your-reach-facebook

With time, there has been many changes in social media and to adapt accordingly, some important tips to create a successful social media strategy in 2017 are to clearly define our end goals, identifying our target audience, building a diverse content strategy, allocating a dedicated social media advertising budget and thinking mobile. Read more at: http://www.socialmediatoday.com/marketing/5-steps-creating-successful-social-media-strategy-2017

Combining the traditional and social media channels together can leverage our marketing efforts and take our promotions to the next level. It is, however, not easy for beginners to influence marketing. Some useful tips to integrate influencers into social marketing plans are co-creating engaging content, letting them feature products, creating and promoting unique discount codes, hosting contests etc. Read more at: http://www.socialmediatoday.com/marketing/6-ways-integrate-social-media-and-influencer-marketing

The potential of using social media as a marketing campaign can be huge, but one must take note of the following points before starting one: defining goals, defining success through numbers, keeping to one track at a time, putting all down in writing, bringing it to life with visuals, using analytics to monitor and tune, investing in a social media management tool, profiling our ideal customer, auditing our social pressure, identifying key success indicators, testing out content ideas on Twitter and continuing to create and curate highly engaging content. Once mastering the above points, a social media marketing campaign is good to go. Read more at: http://www.socialmediatoday.com/marketing/12-things-consider-starting-social-media-marketing-campaign?utm_source=web&utm_medium=links&utm_content=12%20Things%20to%20Consider%20Before%20Starting%20a%20Social%20Media%20Marketing%20Campaign&utm_campaign=related-items

Facebook's attempt to curb click-baiting has alarmed many social media marketers, fearing their own content getting wiped out. Nevertheless, if we write useful content with proper, meaningful headlines and avoid using stereotypical click bait language in our headlines, it's quite likely that we won't be affected by it. Read more at: http://www.socialmediatoday.com/social-networks/3-ways-avoid-impact-facebooks-crackdown-clickbait

The social mastery for promoting new mobile apps online have hit rock-bottom. To ensure our apps are promoted online successfully, we should optimize our chosen app store, expand beyond Facebook, get respected third-party influencers to promote, pay for some increase in promotional power, and become an active member of fan-driven communities. Read more at: http://www.socialmediatoday.com/social-business/4-tips-effectively-promoting-your-latest-app-using-social-media

It's a tough challenge keeping active and engaged users in apps today, seeing the total apps someone can use is limited to around 26.7 per month on an average.Perfecting our on-board process, using multi-channel on-boarding campaigns, using correct times to interact with users, using visuals and using personalized messages can go a long way in ensuring that our app is retained by engaged users. Read more at:  http://www.socialmediatoday.com/marketing/5-tips-make-your-app-huge-success-infographic?utm_source=web&utm_medium=links&utm_content=5%20Tips%20to%20Make%20Your%20App%20a%20Huge%20Success%C2%A0[Infographic]&utm_campaign=related-items

 Snapchat, a mobile app that launched 4 years ago, have taken the app industry by storm. Over 150 million people now use Snapchat to send photos and videos—called Snaps—to their friends and followers and watch 10 billion videos every day. Snapchat recently launched a plethora of advertisement features for business, with the biggest rollout being Snap Ads-Between-Stories. Advertisements will now appear in between Snapchatters’ stories. Although they can be skipped, and won’t be inserted into the stories themselves, but will occasionally appear full screen with sound when Snapchatters will change from one story to the next. To know more, read on: https://blog.hootsuite.com/snapchat-for-business-guide/

Twitter hires ex-apple worker, Alessandro Sabatelli who is an interface designer and joined as the Director of VR and AR. He is also the founder of Ixomoxi. He will be working on the machine learning and AI team-Corex. Sabatelli will also work on Magic Pony, a technology that enhances video and image quality on twitter. By combing Machine learning and augmented reality together, Twitter can develop snapshot features like Face Swap etc. Also, augmented reality can combined with geolocation and geotagging tool. Read more at:  http://tech.firstpost.com/news-analysis/twitter-hires-ex-apple-designer-as-director-of-vr-and-ar-322924.html?utm_source=top_stories 

Fed up from the endless advertisers, publishers and contact posts on Facebook? Well Facebook is updating its feed algorithm which will more priority for the friends post over ads, etc. Seems like Facebook wants to stick to its main principle 'Connecting people, places. Starting with people one is friends with on Facebook'. Many updates have been done already in the past like to reduce the amount of posts about friends liking or commenting on some post. It is clear that Facebook doesn't want to get into the business of spreading news issues the world should read about. But rather show articles, which are informative and interesting. Read more at: http://www.forbes.com/sites/kathleenchaykowski/2016/06/29/facebook-tweaks-news-feed-algorithm-to-prioritize-posts-from-friends-you-care-about/#5b0bbedb2598

Prisma can be considered as one of the best examples of viral marketing in 2016. Social media sites are flooded with pictures from this application. As a marketer what you need to see beyond these pictures is why the simple photo filter app is gaining popularity with no efforts to promote it at all. The users promote the app on their own, for reasons like the simplicity of the application and easy integration of the app with the social media. Another smart trick that Prisma teaches us, is to offer a better alternative to products already being used by the customers instead of trying your luck with something totally new. The way Prisma used IOS to tease Android users and build the urge in them for the app, is another very smart technique to popularize your platform. Resist the urge to market more than needed instead let your customers market for you. Read more at: https://www.entrepreneur.com/article/280101

In order to have an extensive customer base, inclusive of people from all over the world you need to check how efficiently you manage one of the most difficult tasks of targeting the right group of new consumers. When you know you are the lucky one to take birth in digital era, then be luckier and use it to sell information and subscription to the world. Sometimes staying quiet might help so please do not engage in any sort of politics over social media, which relates to the sentiments of your customers. This goes without saying, appear in all major social platforms and avoid the smaller ones. Boosting about the quality you provide accompanied by strong testimonials might help you to draw attention of the new customers. Read more at: https://www.entrepreneur.com/article/279226

Twitter will now be shaking hands with a machine-learning startup that specializes in working with images, to deliver better video and picture content to expand its Machine Learning and AI parts. According to the sources, nearly $150 million is invested in this machine learning startup. A team of engineers will help Twitter by letting the users explore new experiences and share them. Read more at:  http://economictimes.indiatimes.com/small-biz/startups/twitter-allows-users-to-share-140-second-videos/articleshow/52848116.cms

An image speaks a thousand words but a video speaks thousand sentences. May be this is the reason one should pounce on the opportunities like Periscope, Blab and Facebook Live Video that allows you to reach out to your customers using video livestreaming. You can use Facebook Livestreaming to Livestream either with the entire audience or just the selected followers. It also allows you to save the video for later use. Using the mobile app Periscope you can broadcast to your twitter account (it’s a must) followers. However, you need to ensure that you save the Periscope’s stream or the autosave broadcast setting is enabled. Whereas, Blab.im saves you from any such obligation to integrate with any social media sites. These apps can be used to launch a product, give live training, build customer support and to boost the live events in your business. Read more at: https://www.entrepreneur.com/article/279538

Ever since its launch in 2012, Snapchat has been growing its customer base massively.  In the competitive environment in which a startup constantly strives to prove itself it becomes necessary to have transparent and clear communication. A startup can build transparency and trust by leveraging useful snapchat features. Using the short lasting snaps one can establish brand persona amongst targeted audience. Using geo-filters and 3D tickets to tell stories about your brand that leaves a longer impact on the customer’s mind is also a good way to keep your customers glued to you. Startups can also use the app in order to campaign or receive customer feedbacks. Read more at: https://www.entrepreneur.com/article/279635

What is more welcoming than a holiday tour after months of work! And when it comes to travelling, being online is a must. According to a survey conducted, 9200 travelers across 31 countries loves to be on social media while on the go. We Indians, especially love Facebook while travelling because a tour is incomplete without some lovely memories posted online. Read more at: http://timesofindia.indiatimes.com/tech/social/Indians-love-to-use-Facebook-when-travelling-Survey/articleshow/53093894.cms

32 million Twitter passwords were sold for whopping 10 Bit coins (around $5,775). Though Twitter denies the hacking fact, but as far as sources are concerned, the fact is real. The major fact that can be concluded from this is that it's not tough to hack one's account. Some steps can be taken to insure that your tweets do not fall in the hands of those who would use them for spam links. One step is to get a password manager, like LastPass, who would generate a random password for you which is difficult to hack as the passwords undergo the process of hashing. The second option is going for an OTP along with your normal password for every time you log in. Hacking can only be achieved if you lose your device. Twitter, Apple, Google, Facebook and Microsoft, all provide this under the 'Security Privacy' tab. Read more at: http://www.forbes.com/sites/thomasbrewster/2016/06/09/32m-twitter-passwords-sale-password-manager-two-factor-authentication/#735a5e622073

In order to build your brand effectively using social media, there are few things that you need to keep in your mind. When branding, one must be smart to choose the right platform out of hundreds of social media platforms. In order to make a social brand effective, one must be on his toes all the time. One shall try and engage with its customers other than just mechanically promoting the brands. Including attractive pictures in your posts and being consistent helps your social brand to reach out to more people effectively. Taking help of already established social media participants can help you to pocket a goal really fast. Read more at: https://www.entrepreneur.com/article/278628