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SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Twitter gets its New Director of VR and AR

Twitter hires ex-apple worker, Alessandro Sabatelli who is an interface designer and joined as the Director of VR and AR. He is also the founder of Ixomoxi. He will be working on the machine learning and AI team-Corex. Sabatelli will also work on Magic Pony, a technology that enhances video and image quality on twitter. By combing Machine learning and augmented reality together, Twitter can develop snapshot features like Face Swap etc. Also, augmented reality can combined with geolocation and geotagging tool. Read more at:  http://tech.firstpost.com/news-analysis/twitter-hires-ex-apple-designer-as-director-of-vr-and-ar-322924.html?utm_source=top_stories 

 

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Facebook Updates its Feed Algorithm

Fed up from the endless advertisers, publishers and contact posts on Facebook? Well Facebook is updating its feed algorithm which will more priority for the friends post over ads, etc. Seems like Facebook wants to stick to its main principle 'Connecting people, places. Starting with people one is friends with on Facebook'. Many updates have been done already in the past like to reduce the amount of posts about friends liking or commenting on some post. It is clear that Facebook doesn't want to get into the business of spreading news issues the world should read about. But rather show articles, which are informative and interesting. Read more at: http://www.forbes.com/sites/kathleenchaykowski/2016/06/29/facebook-tweaks-news-feed-algorithm-to-prioritize-posts-from-friends-you-care-about/#5b0bbedb2598

 

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Prisma: Things You Can Learn from Marketing Phenomena of 2016

Prisma can be considered as one of the best examples of viral marketing in 2016. Social media sites are flooded with pictures from this application. As a marketer what you need to see beyond these pictures is why the simple photo filter app is gaining popularity with no efforts to promote it at all. The users promote the app on their own, for reasons like the simplicity of the application and easy integration of the app with the social media. Another smart trick that Prisma teaches us, is to offer a better alternative to products already being used by the customers instead of trying your luck with something totally new. The way Prisma used IOS to tease Android users and build the urge in them for the app, is another very smart technique to popularize your platform. Resist the urge to market more than needed instead let your customers market for you. Read more at: https://www.entrepreneur.com/article/280101

 

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Reach Out to The Global Customers!

In order to have an extensive customer base, inclusive of people from all over the world you need to check how efficiently you manage one of the most difficult tasks of targeting the right group of new consumers. When you know you are the lucky one to take birth in digital era, then be luckier and use it to sell information and subscription to the world. Sometimes staying quiet might help so please do not engage in any sort of politics over social media, which relates to the sentiments of your customers. This goes without saying, appear in all major social platforms and avoid the smaller ones. Boosting about the quality you provide accompanied by strong testimonials might help you to draw attention of the new customers. Read more at: https://www.entrepreneur.com/article/279226

 

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Twitter taking help of Machine Learning

Twitter will now be shaking hands with a machine-learning startup that specializes in working with images, to deliver better video and picture content to expand its Machine Learning and AI parts. According to the sources, nearly $150 million is invested in this machine learning startup. A team of engineers will help Twitter by letting the users explore new experiences and share them. Read more at:  http://economictimes.indiatimes.com/small-biz/startups/twitter-allows-users-to-share-140-second-videos/articleshow/52848116.cms

 

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This is How You Use Video Livestreaming to Boost Your Business!

An image speaks a thousand words but a video speaks thousand sentences. May be this is the reason one should pounce on the opportunities like Periscope, Blab and Facebook Live Video that allows you to reach out to your customers using video livestreaming. You can use Facebook Livestreaming to Livestream either with the entire audience or just the selected followers. It also allows you to save the video for later use. Using the mobile app Periscope you can broadcast to your twitter account (it’s a must) followers. However, you need to ensure that you save the Periscope’s stream or the autosave broadcast setting is enabled. Whereas, Blab.im saves you from any such obligation to integrate with any social media sites. These apps can be used to launch a product, give live training, build customer support and to boost the live events in your business. Read more at: https://www.entrepreneur.com/article/279538

 

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Building A Brand Reputation for Startups

Ever since its launch in 2012, Snapchat has been growing its customer base massively.  In the competitive environment in which a startup constantly strives to prove itself it becomes necessary to have transparent and clear communication. A startup can build transparency and trust by leveraging useful snapchat features. Using the short lasting snaps one can establish brand persona amongst targeted audience. Using geo-filters and 3D tickets to tell stories about your brand that leaves a longer impact on the customer’s mind is also a good way to keep your customers glued to you. Startups can also use the app in order to campaign or receive customer feedbacks. Read more at: https://www.entrepreneur.com/article/279635

 

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Facebook Is Becoming The New Travelogue For Indians.

Facebook Is Becoming The New Travelogue For Indians.

What is more welcoming than a holiday tour after months of work! And when it comes to travelling, being online is a must. According to a survey conducted, 9200 travelers across 31 countries loves to be on social media while on the go. We Indians, especially love Facebook while travelling because a tour is incomplete without some lovely memories posted online. Read more at: http://timesofindia.indiatimes.com/tech/social/Indians-love-to-use-Facebook-when-travelling-Survey/articleshow/53093894.cms

 

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Protect Your Social Media Accounts

32 million Twitter passwords were sold for whopping 10 Bit coins (around $5,775). Though Twitter denies the hacking fact, but as far as sources are concerned, the fact is real. The major fact that can be concluded from this is that it's not tough to hack one's account. Some steps can be taken to insure that your tweets do not fall in the hands of those who would use them for spam links. One step is to get a password manager, like LastPass, who would generate a random password for you which is difficult to hack as the passwords undergo the process of hashing. The second option is going for an OTP along with your normal password for every time you log in. Hacking can only be achieved if you lose your device. Twitter, Apple, Google, Facebook and Microsoft, all provide this under the 'Security Privacy' tab. Read more at: http://www.forbes.com/sites/thomasbrewster/2016/06/09/32m-twitter-passwords-sale-password-manager-two-factor-authentication/#735a5e622073

 

 

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Strengthening Your Social Media Brand.

In order to build your brand effectively using social media, there are few things that you need to keep in your mind. When branding, one must be smart to choose the right platform out of hundreds of social media platforms. In order to make a social brand effective, one must be on his toes all the time. One shall try and engage with its customers other than just mechanically promoting the brands. Including attractive pictures in your posts and being consistent helps your social brand to reach out to more people effectively. Taking help of already established social media participants can help you to pocket a goal really fast. Read more at: https://www.entrepreneur.com/article/278628

 

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Tools That Track your Online Reputation.

In the digital world, it becomes important for a small business to keep track of what people are talking about it online. It is very important for the business to highlight the positive reviews and make amends with the negative ones. These reviews can break or make a business, so keeping a check on such reviews using free or low cost tools is a good idea. Setting up Google Alerts that sends you notifications when new content is added for keywords specified by you is a good way to stay updated. In order to track your social influence which closely correlates to the online reputation one can use the tool Naymz. Yext helps you to ensure that information posted on websites is correct whereas Hootsuite helps you bring all your social media networks in one platform. Read more about other such tools at: https://www.entrepreneur.com/article/277908

 

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How Much Your LinkedIn Profile Must Reveal About You.

LinkedIn is popular as Facebook of the professional world. Employers have less time to spare, so once they reach your profile there are few things that they would want to know at once. What are you doing currently and what job title suits you, will definitely interest the employer. Make sure that the employer doesn’t have too deep dig to find out what makes you credible and how good your writing skills are. You will have to steal the opportunity to brand yourself. Boosting about your skills and the highest professional accomplishments will attract the recruiter’s attention. Highlighting certain tools with which you have some experience can help you get the extra edge. Apart from you, what others have to say about you, also matters to the employer, so make sure you include it. Conveying your passions through word will act like icing on the cake. Read more at: https://www.entrepreneur.com/article/278708

 

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Optimizing Sites for Social Media Sharing

To optimize our sites for social media sharing, we have to ensure that the content is worth sharing. Showing off high number of social shares can impress the reader. We need to pick a service that fits our website's needs. Allowing integration of Facebook comments is much more user-friendly than creating an account and logging in just to comment. Enriching the content with a picture, title, and description becomes much more appealing to share. We also need to keep in mind the need for optimizing our social images for different social channels. Read more at: http://www.socialmediatoday.com/social-networks/6-ways-optimize-your-site-social-media-sharin

 

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Tools to nail marketing through Instagram

Instagram is the online social hub for marketing strategies now and using some tools to enhance our content can go a long way in promoting a product better and attracting new customers. VSCO, Enlight, Font Candy, Boomerang, Layout, Crowdfire, Iconosquare, Later, Repost, Have2Have.They are some simple but must-have tools on Instagram to ensure the content and promotion of our business is top-class. Read more at: http://www.business2community.com/instagram/10-terrific-instagram-tools-business-01588891#sG6ef97W2LxZGPvg.97

 

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Give An Extra Edge To Marketing Using Buzz Analysis.

An extra push in today’s world is a must to withstand your product from the rest of the products available in the market. Marketing is the only sector in a firm that earn revenues for the firm, so any tricks that can provide that extra edge to your marketing is always an add on. Especially, today in a generation of social media, something as relevant as Buzz Analytics can be used to take your business to another level. Buzz Analytics make the use of free and abundant data available on websites to give you the positive or negative sentiments of customers which can always be incorporated while developing a product. Apart from this, Buzz Analytics helps you to keep a note of your competitor’s strength and weakness by analyzing your competitor’s offering. To know more, follow: http://www.mckinsey.com/business-functions/operations/our-insights/using-buzz-analytics-to-gain-a-product-and-marketing-edge

 

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Everyone Is Becoming Social-Savvy!

Everyone Is Becoming Social-Savvy!

When Shahrukh Khan or Virat Kohli posts a picture, the engagement rates are higher. However a bank or insurer doesn't procure the same result. Banks were early adopters of social media for marketing. Twitter monitors and addresses customer issues, unlike Facebook, LinkedIn and YouTube who concentrates on affinity based targeting and brand building. Nowadays, social media is an engagement and business acquisition tool because they can reach their target audience. Read more at: http://economictimes.indiatimes.com/magazines/brand-equity/social-media-marketing-has-evolved-in-the-bfsi-category-out-of-compulsion/articleshow/52201952.cms

 

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The Field of Marketing is Becoming a Life Size Molecular Reactor!

The Field of Marketing is Becoming a Life Size Molecular Reactor!

The field of marketing is always under change. One of the biggest examples is the launch and rising of social media over the years. While change is constant and cannot be constrained, marketers should keep in mind certain facts while dealing with change. They should remove the constraints that prevent them from altering their methods and processes. The marketers should focus on the big picture rather just on advertising and marketers who wants to have success dealing with change needs to be willing to devote time to monitoring the latest industry trends. Read more at: http://www.business2community.com/marketing/3-tips-successfully-implementing-change-marketing-01573120#kIyEgm26ljqt3lqD.97

 

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Tools That A Startup Needs To Keep Handy!

Technological progress comes like a magical tool for all those who once dreamt of building a business of their own. Different tools like AngelList which helps you to spot best investment opportunities, Asana which help people to stay upgraded with their tasks, Dropbox which helps a company to keep all its folders and data safe and private, helps the start-ups and new businesses to operate more efficiently. Startups and small businesses can always use one of the most famous social media for professionals "LinkedIn", to highlight their accomplishments. Skype is a leader in VOIP calling which can always be used for holding video conferences with colleagues and clients. Bright journey, Evernote , Flipboard, Github, Grasshopper,  Meetup , Square, Triplt, all with different purposes and use  are some of the other such tools which, if used efficiently help start-ups, new entrepreneurs and marketers to taste success very early. Read more at: http://www.marketingprofs.com/articles/2016/30176/17-handy-tools-for-entrepreneurs-startups-and-marketers

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Facebook- Paying While Socializing!

Now in order to split bills with your friends, you no longer need to carry cash. All that you need is a Facebook application on your smart phone. Facebook has made the transfer of cash an easy process for its users. Though cyber-crimes are growing nowadays, Facebook assures its customers of safe transfer of money through Messenger payments. These payments require customers to create a pin or use the fingerprints ID to authorize a transaction. Both paying to and receiving money from a fellow friend, just requires you to open your chat with that friend and select relevant option from 'more'. People are interested in such a concept, but the only thing they are afraid of, is a fraud. Hence, with most reliable security systems such a concept can always be welcomed. Read more at: http://www.telegraph.co.uk/money/consumer-affairs/facebook-the-latest-way-to-transfer-cash/

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Social Media Made Easy

Currently, LinkedIn is the most professional business-to-business themed marketplace on the planet. There are some tools which can help in attracting more clients and generating more business on LinkedIn like Rapportive which finds and invites LinkedIn contacts through Gmail, LinkedIn Connection Revealer which shows exactly many total connections everyone in your network has and Headlinr which is a headline writing tool to generate creative, proven headlines for each topic. Read more at: http://www.socialmediatoday.com/social-networks/3-must-have-tools-attract-more-clients-linkedin

 

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