SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Techniques to grow your business

Advertisement program has been changed a lot from past years. Social media is the main advertisement platform. For social media, Salesforce is the foundation for managing customer relationships in the cloud, boasting a suite of solutions that helps users track customer journeys and deliver personalized, unique marketing experiences. Here are four ways to harness the power of Salesforce's CRM data to better personalize and customize customer experience: developing a journey map, build a beautifully-designed and user friendly website, use email to communicate with the customers, give product recommendations. Read more at:

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How nonprofits can use social media to reach their full potential

Social media is an important tool for nonprofits to tell their story, interact with supporters, reach their audience, and ultimately, to get results. Nonprofits can enhance their goals through social media by some simple steps such as choosing the correct audience based on a combination of demographic data and information about individual members, choosing the right networks where their target audience is more active and developing a balanced strategy of the content that is most appealing to their audience and encourage them to participate in their cause. Read more at:


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Factors Influencing SEO

A successful SEO campaign must take care of branding, user experience, and other such factors. The two key characteristics that outstands one's content is length and topical authority. Sometimes,   writing long-form content covering a single topic in depth becomes important. A backlink is an integral part that helps Google to view a page's authority. One of the most important factors is the number of different links that point a page from unique domains. We also need to replace key words with Schema, to Google about our page. Google expects Schema to become a ranking signal in future. It's no longer needed to mention keywords in your title tag. It's seems obvious that site speed is one of the contributing factors to get you a higher rank. One should also aim at reducing the bounce rate of their page. Read more at:



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Winnie Grows Bigger!

Winnie Grows Bigger!

The lives of parents are pierced with questions, many of which go unanswered. Winnie is the ultimate solution for this problem. Winnie is a social network for parents where they can share stories and tag locations. Users can also tell stories about their interesting interactions from the location or simply share their moments of joy. Parents can note small details. Winnie is also building a platform for all parents  so that no one has to go on this journey alone.. Read more at:


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Some important tips on social media advertising

Advertising is an important factor to bring new customers to your business. It will be a smart decision to get involved in social media advertising for your business because every person is spending a lot of time on social media every day. Sahail Ashraf (An award-winning writer and content marketer) writes an article about how beginners should start their social media advertising. Read more at:

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Facebook Is Prepping Up In a New Way!

Facebook Is Prepping Up In a New Way!

Facebook is testing a new feature that will give users the option to publish a post only to the News Feed and not on their Timeline. This feature will let users post as much as they want on the News Feed without having it saved in its profile history. Currently, Facebook only allows users to hide posts in their Timelines manually after they have posted it on the social platform. Now, Facebook has confirmed that it is testing a feature that will let users pre-determine whether a particular post will go on the Timeline, or not. As mentioned by Facebook, the feature is only under testing, and hence may not be seen by all users on apps or the desktop site. Read more at:


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The Boon of Social Media for School Students

The Boon of Social Media for School Students

Many cities around the world are building new social media guidelines for students in the age group of 12. These guidelines serve as a companion for the age group of 13. For the 13+ guidelines, the teens wanted them in infographic form. They wanted the district to recognize that students are using social media for academic and career success and respect their use of these platforms. Preteens, on the other hand, prefer to have the guidelines in an activity book format. These guidelines are helping teachers and parents become comfortable with using social media. Teachers tested them on students and the students were pleased with the results. Read more at:


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Social media tips for babysitters

Consider to be one of the most attentive and tiring job, babysitting also hold some social media boundaries. Here are some of the tips for babysitters -:

1. Check the content before posting in social media 

2. Ethical use of social media 

3. Make it clear that it isn't just about the photos

To know more, please read the article by Lauren Levy (writer at Popsugar)-:


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Social media guideline for job seekers

According to a recent study, it is being found that around 60% of employers now use social media sites, such as Facebook and Twitter to research potential job candidates.  The survey also showed that 21% of hiring managers admitted that they were looking for information that would lead them to not hire someone.

So here are some tips for you -:

1. Avoid using provocative or inappropriate photographs, information about drinking or using drugs, racial, religious or gender-based comments.

2. Before sending your resume out, take a good look at your online presence

To know more, please read the full article by Kate Hornsby ( writer at -:




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Plugin into life by unplugging the social media

Social media puts on a lot of pressure to the people who use it. Using Social media comes with a price, the users have to be on their toes and come up with innovative pictures and statuses. The famous vlogers, bloggers on social media advises everybody to be out in the open and to live their lives rather than contemplating about their next social media update.  Updates in social media can be a headache at times as the users have to live up to societal pressures and their reputation. Check out the whole blog by clicking on the link :


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How social media is bonding people

The church leaders are noticing how social media helps in engaging and building relationships with its members. When the Pope and the Archbishop of Canterbury joined twitter they immediately had a huge number of followers. Among the many advantages of the social media, the church seems to have found the social media of great help. It is said that faith towards Christianity is a 24*7 job and social media is a part of the everyday lives of many. So it is logical that both will overlap at some point. Find out what else the church is saying about social media at:


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Social Media Accounts and what happen to them when you die

There are more than seven billion people in the world and imagine the number of people who use social media. Now imagine what will happen to the social media accounts of people who die every year. Your social media account is your identity to the world in today's time. So what happens to all the data which are carefully password protected? What do you do with it? Check out the link below to know what happens to the social media account when a user dies at:


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Teenagers and social media

While social media is a boon to us, it also is making teens lose their sleep. One in three teens, according to a study says that teens lose sleep over gadgets, social media. Sleeplessness can cause a person to be irritable, depressed and reduce concentration. Read more at:


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Alternative route to advertise

We all love social media and know how it’s helping companies leveraging their markets share by advertisement everyday but the truth is something else.

 According to 2015 Social Media Marketing Industry Report, the truth has been revealed:

• Only 45% of Facebook marketers feel their efforts are effective

• Only 42% of marketers believe they can accurately measure their social media results


But advertisers can choose an alternative route to promote their product which are as follows 

1. Retail Checkout Lines

2.  Mobile

3. Email advertisement 

To know more, please read the article written by Liesha Petrovich at The Huffington Post -:



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Social media helping TV soaps

Game of thrones have fan worldwide and social media is leveraging the madness among fans. With the Sunday premier show, GoT shows how social media can help a tv soap to trend worldwide. Here are some figures which are worth mentioning -:

• Social media buzz 

# 829,000 Twitter mentions of HBO, Game of Thrones (#GOT), HBO Go and HBO Now


# Fans used #GOT 602,000 times


# HBO earned 248,000 mentions


• Attracting advertisers 


During the hour of the show, nearly 200,000 interactions happened on social, generating the highest demand for TV-Ads to feature in that hour.


To know more, please read the article written by Justin Lafferty ( Adweek contributor)-:


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Cia monitoring the social media

CIA is getting serious about monitoring social media and with their venture capital In-Q-Tel investing in high-tech companies, they want to ensure that they remains on top of the latest and greatest technology breakthroughs and advancements. For example Geofeedia, which collects and analyzes geo-tagged posts on social networks like twitter and Instagram which the actual used to track news events in real-time.

To know more, please read the article written by YONI HEISLER (writer at -:


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Which is the most liked app among teens?


According to recent study, snapchat is the most popular app among teenagers in US. A survey on 6500 teens in US to see what their opinion about the most important social network, 

# 28% voted for Snapchat 

# 27 % voted for Instagram which is a very close call

Leaving the rest for twitter and facebook. The study shows that teens tend to be more interested in viewing pictures and videos rather than text-focused media seen on Twitter and Facebook . Snapchat introducing things like Snapchat Discover and debuting live coverage at the Oscars,  as well as the popular face swapping feature and constantly adding new filters for images makes it interesting while other apps failed to do that. 

To know more, please read the article by written by Kelen Beck (Tech news reporter intern at Mashable)  -:


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A week without social media

What if we tell you that staying away from social media for a week will benefit more than workout or even swimming. At least an independent study says it’s true. Here are some thing you must try to avoid anxiety, depression and health hazards caused by social media -:

# Try to be on bed without your phone -: lesser will be the contact with your phone, happier you will be.

# Workout to tone your body and to be fit 

# Learn how to be alone - We are constantly connected to social media which create an illusion that we are never alone but it’s important to take some time for yourself. 

To Know more , please read the article written by FlockU in The Huffington post -


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Social media touch points to gain supernatural growth in business.

Social media touch points to gain supernatural growth in business.

Social media presence escalades the business scenario of the company. Before you publicize your business, you should know few touch points in social media marketing. You should take a close look on your regular followers and try to understand their perception regarding your business. Encourage your customers to join your social campaigning. Make a deep search of relevant and influential people who can boost your business via social platform. Sometimes post something new and fun without the use of social sync tools and auto-follow apps. Post interesting and unique things in the social wall to get popularity. Don't limit your business profiles to only the most popular social media sites-like Facebook and Twitter. With the exception of your time, small business social media marketing is free so take advantage of the many social networking sites out there.

To read, follow:


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How social media is changing the Middle East

Middle East Asian countries are being stereotyped as conservative countries but with changing times and technologies evolving, such thoughts will soon be a myth. Iranian youngsters are helping their mother land for the tourist who visiting by showing warm, fun and defiant reality of everyday life in their country. They are using social media to connect with people. This is helping local vendors as well as art museums and exhibits to put attract visitors. You  can easily guess by this figure that Iran has close to 45,000 Facebook members and has branched out to Tumblr, Instagram and Telegram Messenger social media is becoming an integral part of Iranian culture.

To know more, please read the article by Gus Serendip ( Writer at The Guardian) -:




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