SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

How to measure social media ROI

The main challenge of measuring ROI is keeping up with changes in algorithms, implementing the new tools that reach the marketplace and proving to your customers that they're getting the most extinct of their investment in you. Here are five steps for your ROI measurement strategy: - • Set Social Media Goals - ROI can be measured in a variety of ways: through customer acquisition, lead generation, clicks, revenue, contest entries, etc. It all depends on your goals. To know more, please read the article by Graham Gullans: http://www.adageindia.in/digital/digitalnext/five-steps-to-measuring-your-social-media-roi/articleshow/52016847.cms

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How B2B Companies Can Use Social Media To Their Advantage

B2B companies currently utilize social media platforms to enhance their content marketing strategies. Nowadays, B2B marketers are utilizing these platforms effectively. This has helped to improve customer engagement and brand relationships. To know more, please read the article by "The young entrepreneur council": - http://smallbiztrends.com/2016/04/b2b-social-media-tips.html

 

 

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Prediction of gentrification by social media

A new research has found that social media posts and check-ins can be applied to anticipate when an area is about to be gentrified. Researchers from the University of London investigated thousands of social media posts on Twitter and Foursquare to determine what venues and what neighborhoods brought people together of heterogeneous background versus those that attracted homogenous crowds. To know more please read the article by Jonathan Simrin (seeker's web producers): - http://www.seeker.com/social-media-predicting-gentrification-1732419822.html

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Social media changing the way to deal with disaster

Facebook has launched a safety check that helps people to tell their friends and family that they are safe. This is really helpful in sharing safety information on natural disasters like tsunami, earthquake or any man-made disasters. To know more, please read the article by The Hindu: - http://www.thehindu.com/news/national/kerala/ec-to-keep-tabs-on-social-media/article8488260.ece

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Social Media and Election

In today's world, particularly in urban and semi-urban areas, social media and networking sites have become very strong mediums of communication. The Election commission of India is keen to know the nature of the campaign on these sites and if the candidates are trying to spread hatred, lies or anything with communal overtones through these mediums. To more please read the article by The Hindu: -

http://www.thehindu.com/news/national/kerala/ec-to-keep-tabs-on-social-media/article8488260.ece

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How to Step up social media marketing strategy

Today social media marketing works in coupled with different business procedures. It is a powerful platform that can boost a business's bottom line. The author writes about some steps to create a social media marketing strategy that resonates with the target audience. They are: 1. Establish Goals, 2. Audit Existing Social Medial Connect                                                                                    3. Build Your Online Identity From Ground Up  , 4. Connect With Industry Experts And Influencers To Increase Followers, 5. Create an Engaging Editorial Calendar,                                                                          6. Trace The Reach Of Your Social Media Campaigns, and                                                         7. Build On Your Strengths For more read : http://www.searchenginepeople.com/blog/16043-social-media-marketing-strategy.html

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The role of social media for social workers

Social media platforms have become more established in society, and so its adoption and acceptance in social work have also become normal. It is important, therefore, that newly qualified social workers are encouraged to nurture their digital skills and consider the moral implications of using social media as an engagement tool. Social workers should communicate through social media more effectively. To know more, please the article by Denise Turner (An associate tutor and PhD student in the school of education and social work at the university of Sussex): - http://www.theguardian.com/social-care-network/2016/apr/07/social-workers-social-media

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How to invest smartly by using social media

When we invest without using Twitter, LinkedIn and other social media, we are making a mistake that could deprive us of potential profits. Author "Brain D. Egger" recommended that we don't have to be a 'master of the universe' to know which social media tools can improve our research. o Twitter: - Financial bloggers and analysts use Twitter to let people know what they are thinking about stocks and news events. And there are cases where news break first for investors for social media. So, social media can be a way of becoming aware of what's happening in real time or the news becomes stale. Read more at: http://www.blackenterprise.com/money/how-social-media-tools-can-make-you-a-smarter-investor/

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Steps for measuring social media ROI

The crucial issue with social networking marketing is that there is no shared factor to quantify its ROI. In view of this, the viability of online networking has been measured haphazardly, best case scenario, and not at all in some cases. Five steps to measure the effectiveness of social media efforts:1. Identify  key performance indicators (KPIs)                                                                           2. Align social media goals with business objectives                                                          

  3. Set up Google Analytics to track conversions
4. Assign values to KPIs                                                                                                              

 5. Benchmark against competitors

 For more read:  http://www.adageindia.in/digital/digitalnext/five-steps-to-measuring-your-social-media-roi/articleshow/52016847.cms

 

 

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Social media can give a real-time update on high school safety

Social media feeds can provide a real time understanding of the current scenario. Even in high school context, social media can play an important part. Terror strike at school to suicide, trauma, we can surely defend them if we have subsequent update of malicious activity near school premises. Collecting students' online data isn't the only option. School boards in Canada employ a number of methods to tackle the issue of safety in schools. A safety monitor is essentially a trusted person students can come to if they have a problem. But poking nose into student’s wall or social platform is a choice of ethical issues. To read, follow: http://www.cbc.ca/news/canada/canadian-school-safety-social-media-monitoring-1.3479718

 

 

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Social Media In Law Enforcement

Social media is becoming valuable for law enforcement professionals, both in crime prevention and investigation. Use of social media is becoming important, but the question is how exactly it is being utilized to optimal effect in criminal investigations. It looks at current Law Enforcement practices and processes. This changed the landscape over the last few years. According to a study, there are more than 8200 likes on an average in any Police department's Facebook page which helps the officers to connect with the community. Read more at: http://www.weau.com/home/headlines/Importance-of-social-media-in-law-enforcement-373027831.html

 

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How Social Media is helping restaurants

Restaurants wants to get involved with their customers; so they use social media tools to get more patrons walking through their doors. Adding Facebook to marketing mix increase awareness about the restaurant, generate motivated engagement with food etc. Some important Facebook marketing tools are: - # Facebook marketing – It provides an opportunity for dining establishments to connect with their clientele.
# Cover Picture - Include delicious photos of food, or people having a good time enjoying a meal with friends. We could change our cover image whenever we have a menu change, and market the new items or specials.
Page Tabs - Use the tabs on Facebook Page to entice people to visit eatery. The first four tabs are important. They are - : photos of food, locations, food deals and featured menu items. Read more at: target=_blankhttp://www.singleplatform.com/blog/2016/2/26/8-ways-restaurants-should-use-social-media

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Role Of Social Media In An Election

Social media is one of the best ways for campaign managers, political analysts, news outlets or even marketers to understand and take action based on public sentiment about each candidate. Political candidates are using social primarily as a means to push mass messaging. They haven't harnessed social expanding potential to proactively join millions of relevant conversations. Candidates are also investing in talented team dedicated to publishing original content on multiple channels like using Snapchat for elections. To know more, please read the article by Monica Jacquez (Reporter) at: target=_blankhttp://www.kionrightnow.com/news/local-news/social-media-plays-vital-role-in-2016-presidential-race/38537622

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Facebook is turning into open source company

Facebook is a company which is not exactly providing an open source software but delivering all those services in open source platform. According to the company they are believer in knowledge sharing and once they open their processes it will be good to design better model and more efficient perspective. Talented engineers will provide more and more inputs and it will make their recruitment process easier. Although the company is still not sharing any sensitive data, analytics processes and algorithms not because it will violate data security norms but it may create an integration problem as Facebook has a huge database. 12 years back Facebook started with an idea to use open source software to develop their own product and services and later they will make it available for open source development following the Google’s methodology.  

To read, follow: http://www.forbes.com/sites/roberthof/2016/04/15/inside-facebooks-open-source-machine/#269823766e99

 

 

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Agile Marketing for Your Brand

To be ready for the next big trend or story, it is essential to build your personal brand online. To stay on track, good research and analytics is very important. If you are thinking of what's being shared on social media, there are many ways how your brand can take advantage of agile marketing. It can help in staying ahead of what is to come and be prepared for news and events. Today one needs to be active on social media and track content and trends. It is essential to build an audience. Knowing the need of the audience is a good start along with a flexible marketing plan. Few steps that can increase brand awareness are: - # Track the latest hashtags # Conduct thorough research # Be ready for change. As you involve agile marketing as a regular part of your personal branding strategy, it's good to remember that this is a process which involves careful attention and planning. To read more about agile marketing follow : http://www.business2community.com/branding/use-agile-marketing-bring-visibility-brand-01461244

 

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Snapchat is the nascent hero in social marketing arena

Snapchat is a newly evolved relatively small social media platform with respect to Facebook and twitter. But it has almost 100 million users and growing at a fast pace. This social media app recently drawn mainstream consumer awareness, especially among people under the age of 35, by fusing its "disappearing" video with unique design, addictive content-delivery methods and a fresh twist on marketing. Snapchat provides a effective marketing process because its messages have some expiry date. So day to day update is the key priority and which will increase salience by launching new videos. Snapchat's community and user experience encourage in-the-moment content. Authenticity is key parameter here. 

To read, follow: http://www.cio.com/article/3043043/marketing/why-snapchat-is-the-next-big-thing-in-digital-marketing.html

 

 

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Three user generated content mistakes you need to stay away from

The way of taking a decision to buy a product has been changed. Now customers prefer and trust visual content that comes from real people over other forms of advertisements. It's an easy job for the company to 'like,' 'comment,' and share the photos customers post about their brand on social media. Juliet Carnoy (marketing manager at Pixlee) writes in her article about three user-generated content pitfalls they need to stay away from. These are: 1. don't forget to permit content, 2. don't feature only a subset of your customers, and 3. don't close off conversations. There are numerous benefits for incorporating user-generated content. Any brand can easily achieve great results by avoiding above mentioned mistakes. Read more at:http://www.socialmediatoday.com/marketing/3-user-generated-content-marketing-mistakes-avoid

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How email marketing is helping business

Email is the oldest form of communication and email marketing is the 2nd most effective ecommerce marketing channel. According to a research it is found that email marketing has the potential to produce really great results, with an average ROI of $44.25 for every $1 spent and companies using email to nurture leads generate 50% more sales-ready leads and at 33% lower cost. To know more about retail marketing emails,

follow: http://www.business2community.com/infographics/3-ways-optimize-retail-marketing-emails-infographic-01552288#YSHjrIqEHIYEM4q7.97

 

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Social media vs. bulk messaging service

Election month has again arrived in India with 5 states having their state government election. All the politicians are again targeting voters with all the means they can attract their votes. The medium which highly used now a days is social media. But with its rise, will bulk messaging and voice services of the campaign see the doom? The engagement through various social media has been very beneficial because of features like pictures, info graphics, tweets, polls. But how far social media can take you. Its reach is limited is limited to the internet and it's still not available to every corner of the country. So bulk messaging and social media needs to work hand in hand for a successful campaign. Read the complete article here: http://www.computerworld.in/feature/election-campaigns-should-we-vote-social-media-or-bulk-messaging-services

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CRM & Social Media

Social media is important for any business. It can help be to connect with customers and drive conversion rates higher. Most customer relationship management tools are incorporating social selling into their platform. But, many companies are not aware of the importance of incorporating social media into their platform. This article will help you to know about the factors why CRMs need to take social leads seriously. Read more at: http://it.toolbox.com/blogs/insidecrm/4-reasons-crms-need-to-track-social-media-73172

 

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