SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

How B2B can use social media

Social media has emerged as the best sailing ship of all time and now B2B companies are also using to social media to position themselves in this competitive market. Here are some tips on how B2B companies can take the most out of social media -:

# Creating valuable content -: Content is king and keeping in mind content should be taken care the most. Developer should create good content and tag prospect customer.

# Focus on brand identity -: Companies should focus on sales or conversion but they need to  present the content in a way that’s meaningful to customers and prospects.

To know more please read the article written by The Young Entrepreneur Council in Small Business trends - : http://smallbiztrends.com/2016/04/b2b-social-media-tips.html

 

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Video memes - New way to express your feelings

We share smiley, pictures and even videos, share our emotions, but now video memes can be used to express the same. App developers have created an app which can create video memes. Developers believe that it can replace the images and GIF's. This app has a full library of some 5,000 clips, or you can browse categories like "Excited," "Love," "LOL," "Angry," etc. We can share it to imessage or Messenger, as well as other networks like Facebook, Twitter, Slack, GroupMe and more. Videos are shared in MP4 format. To know more about this app, please read the article by Sarah Perez (writer at TechCrunch) -: http://techcrunch.com/2016/04/06/this-new-app-lets-you-express-your-feelings-with-video-memes-not-gifs/

 

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How to answer all queries in social media

Social media is important to every business and relationship with customers. According to a research customer's expect to get a response through social media got doubled since 2013 and still 7 out of 8 messages to companies go unanswered for 72 hours. Customers want all their queries to be answered which include marketing information and customer service which marketing managers are not trained to answer. To solve this query teams need to be cross functional and follow these steps -: • Develop a social care team which can address all social information effectively and efficiently

• Create brand guidelines for standards, tone, and style of social media communication

• Assign specific employees from each department to social media tasks

To know more, please read the article written by Keith A. Quesenberry ( writer at Harvard Business Review ) -: https://hbr.org/2016/04/social-media-is-too-important-to-be-left-to-the-marketing-department

 

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Tools for boosting & manage your Instagram Social marketing

Instagram become more than just a regular picture sharing app. With a user base projection of over 500mn in 2016, Advertisers are choosing Instagram over conventional media tools even in events like the super bowl. So here are some tools one can use to manage your Instagram strategies-: # Gramfeed: Social media management and search engine for Instagram. It is useful for advanced searches for trending hashtags, dates, location, users and influencers. One can visualize photos on a map and manage multiple accounts as well as other basic features from Instagram, such as posting comments, managing followers, etc.

# Repost: This app makes it simple to share photos and videos posted by others, directly from your mobile device, while giving credit to the original post (and user). This app is helpful, if user generated content is part of the content strategy. 

To know more about various other tools, please read the article by Frederic Gonzalo (Author at 4hoteliers.com) -: http://www.4hoteliers.com/features/article/9583

 

 

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How to measure social media ROI

The main challenge of measuring ROI is keeping up with changes in algorithms, implementing the new tools that reach the marketplace and proving to your customers that they're getting the most extinct of their investment in you. Here are five steps for your ROI measurement strategy: - • Set Social Media Goals - ROI can be measured in a variety of ways: through customer acquisition, lead generation, clicks, revenue, contest entries, etc. It all depends on your goals. To know more, please read the article by Graham Gullans: http://www.adageindia.in/digital/digitalnext/five-steps-to-measuring-your-social-media-roi/articleshow/52016847.cms

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How B2B Companies Can Use Social Media To Their Advantage

B2B companies currently utilize social media platforms to enhance their content marketing strategies. Nowadays, B2B marketers are utilizing these platforms effectively. This has helped to improve customer engagement and brand relationships. To know more, please read the article by "The young entrepreneur council": - http://smallbiztrends.com/2016/04/b2b-social-media-tips.html

 

 

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Prediction of gentrification by social media

A new research has found that social media posts and check-ins can be applied to anticipate when an area is about to be gentrified. Researchers from the University of London investigated thousands of social media posts on Twitter and Foursquare to determine what venues and what neighborhoods brought people together of heterogeneous background versus those that attracted homogenous crowds. To know more please read the article by Jonathan Simrin (seeker's web producers): - http://www.seeker.com/social-media-predicting-gentrification-1732419822.html

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Social media changing the way to deal with disaster

Facebook has launched a safety check that helps people to tell their friends and family that they are safe. This is really helpful in sharing safety information on natural disasters like tsunami, earthquake or any man-made disasters. To know more, please read the article by The Hindu: - http://www.thehindu.com/news/national/kerala/ec-to-keep-tabs-on-social-media/article8488260.ece

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Social Media and Election

In today's world, particularly in urban and semi-urban areas, social media and networking sites have become very strong mediums of communication. The Election commission of India is keen to know the nature of the campaign on these sites and if the candidates are trying to spread hatred, lies or anything with communal overtones through these mediums. To more please read the article by The Hindu: -

http://www.thehindu.com/news/national/kerala/ec-to-keep-tabs-on-social-media/article8488260.ece

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How to Step up social media marketing strategy

Today social media marketing works in coupled with different business procedures. It is a powerful platform that can boost a business's bottom line. The author writes about some steps to create a social media marketing strategy that resonates with the target audience. They are: 1. Establish Goals, 2. Audit Existing Social Medial Connect                                                                                    3. Build Your Online Identity From Ground Up  , 4. Connect With Industry Experts And Influencers To Increase Followers, 5. Create an Engaging Editorial Calendar,                                                                          6. Trace The Reach Of Your Social Media Campaigns, and                                                         7. Build On Your Strengths For more read : http://www.searchenginepeople.com/blog/16043-social-media-marketing-strategy.html

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The role of social media for social workers

Social media platforms have become more established in society, and so its adoption and acceptance in social work have also become normal. It is important, therefore, that newly qualified social workers are encouraged to nurture their digital skills and consider the moral implications of using social media as an engagement tool. Social workers should communicate through social media more effectively. To know more, please the article by Denise Turner (An associate tutor and PhD student in the school of education and social work at the university of Sussex): - http://www.theguardian.com/social-care-network/2016/apr/07/social-workers-social-media

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How to invest smartly by using social media

When we invest without using Twitter, LinkedIn and other social media, we are making a mistake that could deprive us of potential profits. Author "Brain D. Egger" recommended that we don't have to be a 'master of the universe' to know which social media tools can improve our research. o Twitter: - Financial bloggers and analysts use Twitter to let people know what they are thinking about stocks and news events. And there are cases where news break first for investors for social media. So, social media can be a way of becoming aware of what's happening in real time or the news becomes stale. Read more at: http://www.blackenterprise.com/money/how-social-media-tools-can-make-you-a-smarter-investor/

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Steps for measuring social media ROI

The crucial issue with social networking marketing is that there is no shared factor to quantify its ROI. In view of this, the viability of online networking has been measured haphazardly, best case scenario, and not at all in some cases. Five steps to measure the effectiveness of social media efforts:1. Identify  key performance indicators (KPIs)                                                                           2. Align social media goals with business objectives                                                          

  3. Set up Google Analytics to track conversions
4. Assign values to KPIs                                                                                                              

 5. Benchmark against competitors

 For more read:  http://www.adageindia.in/digital/digitalnext/five-steps-to-measuring-your-social-media-roi/articleshow/52016847.cms

 

 

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Social media can give a real-time update on high school safety

Social media feeds can provide a real time understanding of the current scenario. Even in high school context, social media can play an important part. Terror strike at school to suicide, trauma, we can surely defend them if we have subsequent update of malicious activity near school premises. Collecting students' online data isn't the only option. School boards in Canada employ a number of methods to tackle the issue of safety in schools. A safety monitor is essentially a trusted person students can come to if they have a problem. But poking nose into student’s wall or social platform is a choice of ethical issues. To read, follow: http://www.cbc.ca/news/canada/canadian-school-safety-social-media-monitoring-1.3479718

 

 

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Social Media In Law Enforcement

Social media is becoming valuable for law enforcement professionals, both in crime prevention and investigation. Use of social media is becoming important, but the question is how exactly it is being utilized to optimal effect in criminal investigations. It looks at current Law Enforcement practices and processes. This changed the landscape over the last few years. According to a study, there are more than 8200 likes on an average in any Police department's Facebook page which helps the officers to connect with the community. Read more at: http://www.weau.com/home/headlines/Importance-of-social-media-in-law-enforcement-373027831.html

 

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How Social Media is helping restaurants

Restaurants wants to get involved with their customers; so they use social media tools to get more patrons walking through their doors. Adding Facebook to marketing mix increase awareness about the restaurant, generate motivated engagement with food etc. Some important Facebook marketing tools are: - # Facebook marketing – It provides an opportunity for dining establishments to connect with their clientele.
# Cover Picture - Include delicious photos of food, or people having a good time enjoying a meal with friends. We could change our cover image whenever we have a menu change, and market the new items or specials.
Page Tabs - Use the tabs on Facebook Page to entice people to visit eatery. The first four tabs are important. They are - : photos of food, locations, food deals and featured menu items. Read more at: target=_blankhttp://www.singleplatform.com/blog/2016/2/26/8-ways-restaurants-should-use-social-media

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Role Of Social Media In An Election

Social media is one of the best ways for campaign managers, political analysts, news outlets or even marketers to understand and take action based on public sentiment about each candidate. Political candidates are using social primarily as a means to push mass messaging. They haven't harnessed social expanding potential to proactively join millions of relevant conversations. Candidates are also investing in talented team dedicated to publishing original content on multiple channels like using Snapchat for elections. To know more, please read the article by Monica Jacquez (Reporter) at: target=_blankhttp://www.kionrightnow.com/news/local-news/social-media-plays-vital-role-in-2016-presidential-race/38537622

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Facebook is turning into open source company

Facebook is a company which is not exactly providing an open source software but delivering all those services in open source platform. According to the company they are believer in knowledge sharing and once they open their processes it will be good to design better model and more efficient perspective. Talented engineers will provide more and more inputs and it will make their recruitment process easier. Although the company is still not sharing any sensitive data, analytics processes and algorithms not because it will violate data security norms but it may create an integration problem as Facebook has a huge database. 12 years back Facebook started with an idea to use open source software to develop their own product and services and later they will make it available for open source development following the Google’s methodology.  

To read, follow: http://www.forbes.com/sites/roberthof/2016/04/15/inside-facebooks-open-source-machine/#269823766e99

 

 

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Agile Marketing for Your Brand

To be ready for the next big trend or story, it is essential to build your personal brand online. To stay on track, good research and analytics is very important. If you are thinking of what's being shared on social media, there are many ways how your brand can take advantage of agile marketing. It can help in staying ahead of what is to come and be prepared for news and events. Today one needs to be active on social media and track content and trends. It is essential to build an audience. Knowing the need of the audience is a good start along with a flexible marketing plan. Few steps that can increase brand awareness are: - # Track the latest hashtags # Conduct thorough research # Be ready for change. As you involve agile marketing as a regular part of your personal branding strategy, it's good to remember that this is a process which involves careful attention and planning. To read more about agile marketing follow : http://www.business2community.com/branding/use-agile-marketing-bring-visibility-brand-01461244

 

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Snapchat is the nascent hero in social marketing arena

Snapchat is a newly evolved relatively small social media platform with respect to Facebook and twitter. But it has almost 100 million users and growing at a fast pace. This social media app recently drawn mainstream consumer awareness, especially among people under the age of 35, by fusing its "disappearing" video with unique design, addictive content-delivery methods and a fresh twist on marketing. Snapchat provides a effective marketing process because its messages have some expiry date. So day to day update is the key priority and which will increase salience by launching new videos. Snapchat's community and user experience encourage in-the-moment content. Authenticity is key parameter here. 

To read, follow: http://www.cio.com/article/3043043/marketing/why-snapchat-is-the-next-big-thing-in-digital-marketing.html

 

 

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