SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Snapchat is the nascent hero in social marketing arena

Snapchat is a newly evolved relatively small social media platform with respect to Facebook and twitter. But it has almost 100 million users and growing at a fast pace. This social media app recently drawn mainstream consumer awareness, especially among people under the age of 35, by fusing its "disappearing" video with unique design, addictive content-delivery methods and a fresh twist on marketing. Snapchat provides a effective marketing process because its messages have some expiry date. So day to day update is the key priority and which will increase salience by launching new videos. Snapchat's community and user experience encourage in-the-moment content. Authenticity is key parameter here. 

To read, follow: http://www.cio.com/article/3043043/marketing/why-snapchat-is-the-next-big-thing-in-digital-marketing.html

 

 

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Three user generated content mistakes you need to stay away from

The way of taking a decision to buy a product has been changed. Now customers prefer and trust visual content that comes from real people over other forms of advertisements. It's an easy job for the company to 'like,' 'comment,' and share the photos customers post about their brand on social media. Juliet Carnoy (marketing manager at Pixlee) writes in her article about three user-generated content pitfalls they need to stay away from. These are: 1. don't forget to permit content, 2. don't feature only a subset of your customers, and 3. don't close off conversations. There are numerous benefits for incorporating user-generated content. Any brand can easily achieve great results by avoiding above mentioned mistakes. Read more at:http://www.socialmediatoday.com/marketing/3-user-generated-content-marketing-mistakes-avoid

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How email marketing is helping business

Email is the oldest form of communication and email marketing is the 2nd most effective ecommerce marketing channel. According to a research it is found that email marketing has the potential to produce really great results, with an average ROI of $44.25 for every $1 spent and companies using email to nurture leads generate 50% more sales-ready leads and at 33% lower cost. To know more about retail marketing emails,

follow: http://www.business2community.com/infographics/3-ways-optimize-retail-marketing-emails-infographic-01552288#YSHjrIqEHIYEM4q7.97

 

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Social media vs. bulk messaging service

Election month has again arrived in India with 5 states having their state government election. All the politicians are again targeting voters with all the means they can attract their votes. The medium which highly used now a days is social media. But with its rise, will bulk messaging and voice services of the campaign see the doom? The engagement through various social media has been very beneficial because of features like pictures, info graphics, tweets, polls. But how far social media can take you. Its reach is limited is limited to the internet and it's still not available to every corner of the country. So bulk messaging and social media needs to work hand in hand for a successful campaign. Read the complete article here: http://www.computerworld.in/feature/election-campaigns-should-we-vote-social-media-or-bulk-messaging-services

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CRM & Social Media

Social media is important for any business. It can help be to connect with customers and drive conversion rates higher. Most customer relationship management tools are incorporating social selling into their platform. But, many companies are not aware of the importance of incorporating social media into their platform. This article will help you to know about the factors why CRMs need to take social leads seriously. Read more at: http://it.toolbox.com/blogs/insidecrm/4-reasons-crms-need-to-track-social-media-73172

 

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New Social Marketing Tactics for Content Distribution

Nowadays, content distribution is important for any business. Ashley Taylor Anderson (Director of Content), writes about some social marketing tactics for content distribution. These tactics are - 1. Post multiple times on your own social channels, 2. Include a click-to-tweet in your content, 3. Share content with mentioned or quoted people in your piece, 4. Repost on social syndicates like Medium and Pulse, and 5. Post to social forums and communities. Read more at: http://www.socialmediatoday.com/social-networks/5-social-marketing-tactics-content-distribution

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Tips to optimize conversation rate

Isabella Andersen (Content Writer), writes about some tips to optimize your website for conversions. But, before that we must know the definition of conversion rate. Conversion rate is the percentage of website visitors who take a specific action, usually responding to your call to action (form fill, phone call, driving directions, purchase, etc.). The tips on how to improve your conversion rate are - 1. Have a strategy and a goal before you start building a page, 2. A/B test everything, 3. Optimize for mobile. Read more at: http://www.socialmediatoday.com/technology-data/5-tips-optimizing-your-website-conversions

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Effective social media marketing

Social media marketing is becoming important for modern business houses and it is about more than just setting up a profile page and posting the occasional update. The goal of the social media marketing is to build a bond with the audience, and to spread message through shares and reposts. Content is important but, the timing and frequency of posting matters a lot. Read more at: http://www.business2community.com/social-media/update-social-media-infographic-01544177#xexbEW2s1LgAGWXm.97

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What is really important: Trust flow, Toolbar PageRank or Good Keywords

Change is the only constant. If we talk about SEO (Search Engine Optimization), there have been a lot of changes as well. PageRank is now dead. Google is not going to update Toolbar PageRank, but the important point is the usage of good keywords and trust flow. Created by Majestic SEO, trust flow determines the quality of the site based on its links with other sites. For Google, it is very important to have great content and quality links. But currently, it is more focused on providing high quality linking and topical rankings. Topical ranking appeals to value- based search system. To summarize, trust flow has following characteristics: Page Rank may be dead, but keywords live on, Quality is more important than quantity, Trust flow needs to be measured. Read more: https://www.entrepreneur.com/article/269574

 

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How to use social media beyond marketing

Nowadays, social media is much more than a marketing tool and most businesses are beginning to realize the power of integrating social media teams into their business. Social media marketers are the first points of contact with customers. They have conversations and audience data that can be used to create a better consumer experience. Author Dhariana Lozano writes in her article about some ways to use social media beyond marketing. They are - Product development, Feedback, Extend the Life of Content, and Testing & Borrowing Content for Offline Initiatives. Read more at: http://www.business2community.com/social-media/4-ways-use-social-media-beyond-marketing-01503766#1C1P7ukIEJ7h66ir.97

 

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Successful Business with Good Customer Experience

The most dynamic aspect in market is Customer. It is important for businesses to focus on customer experience. For this, not only offline experience works but digital experience is also equally important. To retain your customer and to build the brand, businesses need to think strategically:

 

  • ·         No need to worry about price, since 56% of customers pay more to get better customer services, and are willing to pay upto 30%.
  • ·          Make your website more informative and easy to access. Website is more a communication channel and not only a showroom.
  • ·         Social media is ruled by customers, not marketers. Marketers need to connect with customers through social media not only for promotion but to get feedback, to get back to them as earlier as possible.
  • ·         Personalization is everything. Give more personalized experience to your prospects and customers.

 

 We can say that marketer need to give a perfect mix, either it is offline or online experience for the customers. To know more go through the given link: http://www.cmswire.com/customer-experience/create-memorable-customer-experiences-with-these-strategies/

 

 

 

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Social Media Marketing - The Missing Components

Success for any business depends on finding the right kind of content, pace, and interactions with followers and influencers. Nowadays, social media managers are developing recipes for their programs, but even so, something seems to be missing. So, we need to find out about the missing social media marketing element. In this article, we’ll explore 3 main reasons that interactive content and social marketing pair so nicely together. Read more at: http://www.socialmediatoday.com/marketing/missing-ingredient-your-social-media-marketing-recipe

 

 

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Social media and induvial

Social media and induvial

Social media is providing endless opportunity to grow our popularity as individuals. But, for business enterprise the best thing is to divulge itself in social media networks. But social presence should have some purpose. We post a lot of daily stuffs in our social wall. In one way that is good because you are one step closer to your distant audiences. We often follow social platforms like twitter, Facebook to get more exposure to what is happening. Social platforms like YouTube, Pinterest provide extensive peripheral knowledge. So in one word these platforms, providing our enormous facility in the learning process, business expansion and lifestyle development, but there is a point when social media becomes an addiction. So, it is high time that we define our position in social media. 

to read, follow: http://www.irishexaminer.com/lifestyle/features/do-we-share-too-much-on-social-media-389859.html

 

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Impact of Social Media On Shopping Behavior

Social media refers to the use of virtual social networks, peer review and other social tools in purchasing process. According to a study, 64% of smartphone users use their phone to shop - and most of them look for reviews and recommendations from a number of sources to help them make their buying decisions. Reviews in social media affect consumers of different ages and races. Shoppers embrace the Internet for a variety of reasons like convenience, price, and selection. Read more at:

 

 http://www.emarketer.com/Article/How-Social-Media-Influences-Shopping-Behavior/1013718

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Medical Advice though Facebook

Chatbot technology has been the hype of 2016, with Facebook taking the charge. With Chatbot becoming the future assistants we all will need, now even medical advice will be available through the Facebook messenger.

Online doctor consultation platform Lybrate on Monday, released a chat bot for having a virtual online consultation with your doctor.

Lybrate, founded in 2014, with 100000 doctors on its platform, across 50 specialties, For more details on the chat bot,

Read More : http://www.businesstoday.in/technology/news/now-you-can-chat-with-a-doctor-on-facebook-messenger/story/232089.html

 

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How social media will help you to get recover from traumatic experiences

Social media enables us to reach transplant survivors and families far from them. There are many people who use social media to help manage their health like "My Transplant Chat Group" and many networking accounts to attract people who share their health concerns. There are a lot of healing and help, as individuals share their experiences, answer questions and provide moral support. To know more, please read the article by Sharon Brennan (freelance writer and journalist):  

http://www.theguardian.com/society/2016/mar/01/social-media-control-illness-online-health-forums

 

 

 

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How to break a wall created by social media

How to break a wall created by social media

According to a research, half of the respondents perceived their social media as a business liability.  Social media can impede professional progress or even halt Errant social media profiles typically fall into one of the following categories: -
• Inaccurate- From job titles to worldview, inconsistencies among various social media tools are really easy to expose.
• Sparse- Experts suggest that if we can’t dedicate the time to be active on a platform, then delete our profile entirely.

• Overwhelming- People who view our profiles wonder if we are on social media 24/7, leaving no time to be productive on other projects.
To know more, please read the article by William Arruda (contributor at Forbes): -
http://www.forbes.com/sites/williamarruda/2016/03/13/how-your-social-media-profile-is-holding-you-back-and-what-to-do-about-it/#42006a4a2d83

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Social media will change T20 world cup experience

Social media will change T20 world cup experience

T20 World Cup is taking place in India and people can't be more thrilled this year. The Indian team is doing quite well. Here are some social media platforms planning ahead for the world-cup: -
• Facebook: - Facebook Live, a live streaming service to find a closer behind-the-scene experience. FB are planning to show stadium experience, press conferences of post-match, players Q & A and many more.
• Instagram: - You can follow the hashtag WT20 as all the players and teams will upload the photos and videos with this hashtags.
• Twitter:- Twitter launched special emojis for every country in the form of hashflags apart from WT20, AskTheCaptain, and WorldT20Heros.
To know more, please read the article by Ivan Mehta (Tech News Editor)
http://www.huffingtonpost.in/2016/03/14/t20-world-cup_n_9452422.html

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Kerala election relying on social media

Politicians are leveraging their campaign online and now it is being used primarily in the forthcoming Kerala election. Candidates are spending a considerable amount of money to make themselves visible on the social media. Candidates want a website and social media accounts of their own ahead of the May 2016 elections. Several IT firms are approaching candidates who have been asked to create websites and also a social media page.

To know more, please read the article by Vicky Nanjappa (Special Correspondent): -
http://www.oneindia.com/india/how-much-will-kerala-politicians-rely-on-social-media-2040299.html

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Social media help in predicting Natural Disaster

An International scientific study has extended research into the use of social media as a tool for monitoring, evaluating and even predicting levels of economic damage caused by natural disaster. Twitter is useful for real time monitoring and prediction of the economic impact of disasters. To know more, please read the article by Daniel Oberhaus (contributor in Motherboard): - http://motherboard.vice.com/read/can-social-media-predict-disaster-damage-better-than-relief-agencies

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