Social media is important for any business as reach is a measure to how many people your brand and content are getting in front of. It is said that reach is top-of-funnel metric, but still is a metric that every social media marketer should be closely monitoring and continuously working to improve and can track your reach in all your individual social media platforms by looking at your follower growth, individual post reach, overall campaign reach, and your audience growth rate in various social media platforms.  Read more at:  https://www.business2community.com/social-media/the-top-8-social-media-metrics-for-advertisers-02148290

In an era of social media marketing, event marketing, both online and offline, is becoming one of the most effective ways to combat weak messaging, missed opportunities, and dwindling interest as it can still be easy to lose sight of the personal connection that helps brands build loyalty with customers old and new. Besides, event marketing can create that connection while boosting awareness, adding value, and generating conversation. Read more at: https://www.business2community.com/brandviews/upwork/what-is-event-marketing-02150532

It is important for SMEs and startup businesses, to build up social media marketing strategy in building a local network, growing brand awareness and developing an all-important engagement with potential customers. So, your first task, therefore, is to match your product to the different platforms available. You must remember that social media is about engaging, connecting and having fun rather than buying. So, make your goals realistic; consider making them around brand recognition, relationships with customers, and research on how to get your customers talking about the reasons they connect with your product. Read more at: 

https://www.business2community.com/social-media/how-to-choose-the-right-social-media-platform-for-your-business-02149677

Earlier, branding identity was not an absolute necessary for SMEs, but now it is an absolute ‘must have’ for every business no matter the size. Now, brand identity is the essence of you that differentiates your offering. It is more than the company name and logo. It helps grow your business, is one that combines clarity around what your selling, and most importantly, the sales experience you offer your customers. Read more at:  https://www.business2community.com/branding/how-to-create-a-brand-identity-02147543

According to reports, YouTube has now become the second-largest search engine in the world. So, it is time for business houses to devote some time to your video strategy as the influence of video on sales is irrefutable. It is found that a positive experience with a video ad increases brand association by 139% and purchase intent by 97% and it is particularly important if your target demographic is 25-44 years old. Read more at: 

https://www.business2community.com/youtube/youtube-marketing-5-proven-strategies-to-generate-more-sales-for-your-e-commerce-business-02142289

Social networks are not just about you but connecting with your customers. It also it allows them to connect with you as it is a fact that by having a social site, you have fundamentally increased your channels to share and syndicate your content. According to reports, 73.4% of users will follow a brand because of their interest in the product or service and fits well with the attention span of today’s people and if you’re a marketer you probably realize you have just a few seconds to grab someone’s attention. Read more at: 

https://www.business2community.com/social-media/why-is-social-media-important-for-businesses-02142048

Nowadays, in the world of visualization, animated videos bring ideas to life in a simple yet effective way, allowing your business to tell a story that your customers will listen to as they are shared with more than ever across social media platforms. With animation being one of the effective ways of communication, you can increase conversion rate and search traffic, shape the image of your business. Read more at: 

https://www.business2community.com/video-marketing/5-ways-animation-can-enhance-your-brand-02132078

Digital marketing is going through tremendous change with artificial intelligence being adopted and marketers are adjusting themselves to a new digital environment and its practices. These trends are also changing the way businesses advertise their businesses and generate leads. Content Assistance, Enhanced Email Marketing, Machine Learning and Predictive Analysis, Voice Search, Implementation of Accelerated Mobile Pages will assist small business owners in comprehending and applying the improvements that AI brings to the world of digital marketing. Read more at: 

https://www.business2community.com/marketing/5-things-you-need-to-know-about-ai-and-digital-marketing-02133070

Everyone knows the power of social media and the influence it has on business strategy. But, it is a fact that social media is constantly changing, and it is very hard to understand how social media is changing the game. This article explores how the social media marketing trends of 2018 are completely changing how we look at social media. They are: Augmented Reality, Focus on Generation Z, Messenger Apps and Chatbots, Live Streaming, Influencer Marketing and User-generated Content. Read more at: 

https://www.business2community.com/social-media/the-top-7-social-media-marketing-trends-going-into-2019-02119776

Nowadays, even small businesses are going online and if you want your business to be at the fingertips of consumers in your local area, then you must improve your local SEO. It is the process of optimizing your website and marketing your business online, so that it ranks better on Google for your local audience. This article explores some simple tips for improving local SEO for your small business. Read more at : https://www.business2community.com/seo/5-simple-tips-to-improving-local-seo-for-your-small-business-02117368

Nowadays, it is becoming easier to sell products online and more profitable for businesses large and small. This online market has just begun to flourish as large economic and technological forces are create a market of relatively wealthy consumers who are open to buying online and businesses are also fully prepared to sell their wares. This article discusses about the nine key mega trends that will impact the next decade of global consumerism. Read more at: 

https://www.business2community.com/ecommerce/9-ecommerce-mega-trends-changing-the-game-for-small-businesses-02117452

Nowadays, companies do not send mass emails to a huge list. Instead, the companies are now thinking about engaging email recipients with content they want and look forward to getting. This article explores the five best practices about email marketing. Read more at:  

https://www.business2community.com/email-marketing/5-indispensable-email-list-management-best-practices-02115412

According to some recent survey respondents cited Google as the place where they begin a search. Therefore, enhancing SEO, plays a vital role in generating new leads, helping in getting prospective customers and retaining the current ones. This article explores some proven methods to get the SEO results you are after. Read more at : 

https://www.business2community.com/seo/3-ways-to-effectively-boost-seo-02116324

Now, over 70% of small businesses using social media. So, monitoring social media is a must these days. If this is done properly, it gives you powerful customer insights, lets you monitor your opponents and what their customers are saying, and helps you to expand your business. Any company having a social presence on multiple platforms, it becomes near to impossible for them to deal with various social media problems manually. So, using a social listening tool is the best bet as it will save you time and cash, but selecting one that is right for your business can be a challenge if you are just starting out. Read more at:  

https://www.business2community.com/social-media/5-of-the-best-social-listening-tools-in-2018-02115000

SEO’s are important for any organization. But, the new trend is meta robot tag for SEO. So, what is a meta robot tag? It is a tag which is rooted in your website that help search engines what to look for. It also helps you to know what to follow and what to avoid. So, in short, it allows you to decide what pages of your site you want to hide from search engine crawlers and tells the crawler what likes to stop with and what links to follow. One of the reasons these tags are extremely essential is because they combat duplicate content.  Read more at: 

https://www.business2community.com/seo/what-are-meta-robot-tags-02111051

The social media platforms are proving to have immense potentiality and opportunity for the businesses to focus on their marketing strategies by targeting their audience on such platforms. However, given the fact that social media platforms like Facebook, Instagram and Twitter are mostly used for mainly two intentions: to get informed and to have fun, it’s not easy to generate sales through them. Some tips to tackle these types of challenges are listed below.

1.       Focus should be on Creating a Community- Before using social media as a marketing strategy, first it is necessary to understand the inherent self-explanatory motive of the audience for using it. People use social media to connect with like-minded people and not necessarily with businesses. Hence creating a social media group or a community can help promote the company’s brand and keep the audience cognizant of the latest stocks and provide a platform where the members can actively share their thoughts about the products.

2.       Being a Go-To Page- Having people come to a company’s page with questions and addressing their queries in the comments is a good way to kick-start sales when the audience will start making purchases without having to invite them in taking an action. However having a large scale authority as business is not easy and would require the following dimensions:

·         Content- An integrated high quality content blog is required to be published at the website that would provide solutions

·         Paying attention to the description of the blog posts and promoting them so that engagement is triggered after reading them.

A lot of effort and patience coupled with the right strategies can indeed help to generate sales of a company from the social media audience.

Read more at: https://digitalagencynetwork.com/how-to-generate-sales-leads-through-social-media/ 

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With heightening popularity of Instagram among other social media platforms, creating an interactive link in one’s business bio is likely to attract interested people. Portraying a positive profile of a business is critical to its success on such a social media platform that engages its users on a visual scale. However grabbing someone’s attention within the limited space and among hundreds of other attractive posts demands a catchy bio for the business. Being the best platform for promoting physical products for most e-commerce sites, keeping one’s company’s bio original and engaging is crucial as this will not only enhance the company’s personality but also persuade the potential customers to join the circle.

Writing a perfect Instagram Bio should involve the following dimensions:-

·         A Profile Photo relevant to the business that would awaken the visual senses on visiting the page.

·         A proper named Username that will be displayed on top of the profile page and which will be easily searchable on Instagram search field.

·         Choosing appropriate words to summarize about the company and its activities in a Bio.

·         A Website Link which will allow the users to visit the company’s website page on one click.

·         An Email button which when clicked by a user would prompt the Instagram app to open its default mail app on the user’s phone.

Read more at: https://digitalagencynetwork.com/how-to-write-the-best-instagram-bios-for-businesses/

In the digital age, social media is the most effective tool that helps improving and promoting any type of business content, get customer feedback and improve the overall reach of the company. This has led to the emergence of social media analytics which involves optimizing analytics and social median data into usable information to interpret how exactly the business content is going with the community of followers. 

A clear definition of the company goals lies at the root of such social media analytics with business objectives varying from prioritizing customer service to establishing a name in a niche or industry. Once a goal is defined, social media analytics could be used to frame strategies for accomplishment of such desired goals. Without a goal in the background, the system might go haywire bringing no effective results.

Being saturated with millions of click bait type contents, generic content does not work for the social media and the marketing world. Social media has restricted amount of characters hence, drawing of these characters should be maximized which helps to see the type of content that resounds best with the followers. Analyzing the increasing leads attained through content makes way for an inflated sales basket for the business. Average content does not acquire any place and being concise and thought-provoking in a post yields better results.

The success of a business lies in the timing of a post. Posting about a particular content at a specific time can increase sales. Also publishing a post on high traffic days can bring in commendable results for the business concerned. 

Read more at: https://www.smartdatacollective.com/use-social-media-analytics-increase-business-success/

Europe's General Data Protection Regulation, commonly known as GDPR, recently became a very popular concern for most of the companies collecting data over internet. This GDPR is a rule passed by the European Union in the year 2016, setting some new rules on how companies will manage and share personal data. On 25th May 2018, they also introduced some new changes which forced the companies to make changes in their policies. Many rules in GDPR are built on rules set by earlier EU privacy policy like the Privacy Shield and Data Protection Directive, but now the rules are expanded in two crucial ways. First, the GDPR sets a higher bar for obtaining personal data than we have ever seen on the internet before. Therefore, any time a company gathers personal data on an EU citizen, it will need clear and informed consent from that person. Second, the GDPR’s fines are severe enough to get the entire industry’s attention.

Read more at: https://www.theverge.com/2018/3/28/17172548/gdpr-compliance-requirements-privacy-notice

Video marketing strategy is growing in a big way. According to a recent research, it was found that 75% of video viewers account that they will generally click through to a website after watching a high-quality video. So, video marketing is an effective tool for engaging with digital consumers, but the only thing you have to keep in mind is that you have do it in a right way. It is a fact that by producing high quality video content can generate customers for your business but that does not necessarily require a huge budget. You need to have a solid video marketing plan. Read more at: https://www.business2community.com/video-marketing/video-marketing-strategy-the-importance-of-effective-planning-before-execution-02047785