The Collaboration Software market has become a highly splitter ecosystem. Most of these collaboration platforms provide similar functionalities with features. Hence it often becomes a confusing matter for customers to decide which partnership platform to opt for. The right collaboration platform for business is one which provides influential social networking features and effortlessly integrates into our organization’s traditions, process and policy.1. Aligns with executive approach: to understand that partnership is not only deploying knowledge, but it’s about fixing a civilization within the institute. 2. Marks hurt Points: recognize the key business challenges we are trying to address and consequently continue to estimate the strength of the platform we shortlisted.3. Cost: A Teamwork solution follows diverse value mechanisms and is existing in a range of prices. On the basis of our financial plan and the quantity of user anticipated to use the result, we can prefer an appropriate means.

 .Read more at: http://www.socialmediatoday.com/content/how-choose-best-social-collaboration-platform-your-business

Checking emails have become the primary activity for smart phone and tablet users. Thus informing patients about new health care services through emails have become compulsory. Images are the best method of interacting with, informing and empowering patients.  This is because brain processes visual data faster which consists of 90% of the transmitted data. Twitter these days have become the best medium to interact with the aging population who consumes a major portion of the health services. In 2014, more than 50% internet users will redeem a digital coupon which can be used by partners for patient cost saving and adherence.  Marketing needs to be done on multiple platforms and for many devices because the internet device connection has become vast which includes Twitter, Facebook, and Instagram. The reviews of previous patients' online matters the most as 90% people get influenced by peer recommendations. Among the 10.3 billion Google searchers and 78% internet users a major portion hit the top links. Thus the top hits of any organization conclude the bottom line. Content marketing is cheaper than traditional marketing and generates an income 3 times as many leads. So for any strategy the target audience and their choices are to be realized first. Patients receiving newsletters along with emails spend more and are more informed. Most patients prefer articles to direct advertisements. Thus advertising campaigns along with patient experience testimonies, community reviews are important to highlight work being done inside out. Read more at: http://www.forbes.com/sites/nicolefisher/2014/07/15/10-things-hospital-leadership-need-to-know-about-social-media-and-marketing/

Social media has become the most important tool for connecting to a broad range of online customers at the same time. But because of its indirect ways it is difficult to measure the immediate results. According to Conduct Marketing Institute only 58 percent of marketers believe that social media is effective in spite of major businesses spending time and money for making their presence on these media. Interviews and studies have shown that five out of six millennial of youngsters between the ages of 18-36 years prefer social networking sites to interact with brands. But youngsters across most countries prefer some kind of incentives while they interact with the brands online. The study also revealed that most youngsters use at least two internet devices a day and pick up their phones 43 times on an average. Facebook has been found to be most popular among young followed by YouTube which has also been found quiet influential. Other sites include Twitter, LinkedIn etc.

Thus social media is definitely worth investing in and getting include in one’s content strategy if young consumers are its target audience.

Read more at:  http://www.castleford.com.au/blog/2014/is-social-media-the-best-way-to-reach-young-consumers

According to Mark Zuckerberg the potential of improving business through social media is very high. Sponsored ads appear everywhere nowadays in all social media platforms. If your ads are of quality customer service and eye catching visuals you can convert visitors to loyal customers. But there are few strategies required to gain from the use of social media. Firstly, be active but do not be overactive. One needs to have knowledge about how much his competitors are posting and then decide on how much to post every day. Compiling all content in an easy to read editorial calendar is a good idea which can be further separated by social channels. Secondly, ach channel should be treated as an individual entity. The content which might be spread across all channels should be adjusted depending on the audience for that channel. For example, LinkedIn has more business focused audience while Instagram has audiences looking for engaging visual content. Thirdly, tweets or other feedbacks made by customers should be answered properly and quickly. While positive feedbacks are to be responded with acknowledgements negative feedbacks should be dealt with patience and respect. Fourthly, one should accept their mistakes made on their posts. But reposting several times is not a good idea. One can send out content from their social accounts to make the customers aware. Fifthly, metrics important to one's business should be reviewed monthly, like number of posts, follower growth, clicks, page views, likes and shares etc. Tracking can be done by free tools like bit.ly, Google analytics etc. Lastly, being active on Google+ helps you to receive essential free ad space when users search for you on Google. Read more at:  http://www.wordstream.com/blog/ws/2014/01/09/social-media-marketing-strategies

A new study shows that the people doesn’t think social media advertising on platforms such as Facebook and Twitter are building  impact. By 2017, brands are probable to spend $11 billion on social media ads across several platforms. 92% of businesses use Facebook advertising and more than 23% publicize on Twitter, LinkedIn and YouTube. 90%  believe that social media marketing helps their businesses, with 58% saying it really affects sales and 88 percent saying it advances brand knowledge. Twitter and Facebook advertising allow businesses to attain people who will respond. People may claim that advertisements on social networking sites don’t impact their buying behaviors, but case studies and research contradicts it . Brands should appraise the effectiveness of paid social advertising .Marketers achieve goals through paid ads on social networking sites, it requires experience in audience targeting. Read more at: 

http://www.socialmediatoday.com/node/242281

Social Media Participation has been limited to younger population and is rarely used by the older population. This has been a prevailing argument again social intelligence.  According to New Media Trend Watch 33 percent of the 80 million people born between 1946 and 1964 use social media, among which only US accounts for 26 million individuals. For Facebook and Google+ the population between 45 to 54-age is the fastest growing, seeing a 46 percent jump for Facebook and 56 percent leap for Google+. This growth has not been contained to the mainstream social networks and has spanned online communities, blogs and open comment sites, aside from the massive networks. According to Pew,presently 67 percent of Internet users between the ages of 50 and 64 are using online social circles. Beyond this, the segment of Internet users 65 and older who use  social media has significantly increased from 13 percent in 2009 to 43 percent in 2013.To know more go to: http://www.listenlogic.com/2013/11/senior-moment-social-media-shifts/

Social media defines an array of internet sites that enable people from all over the world to interact. Social media affects our mental health and well-being. Facebook might cause anxiety and make life miserable. Facebook followed by My Space, Twitter, LinkedIn are leading social networking sites. Majorly below 30 aged men women use internet and 42 percent of them use multiple sites. The ability to connect to the people around the world attracts people to these sites. Social media has become a way of self-distraction and boredom relief. This leads to addiction. Scoring four of six criteria indicates addiction. People who are more anxious and socially insecure tend to use Facebook more. They tend to gain attention and boost self-esteem through Facebook. 

Again these sites can feel less confident comparing their popularity with their friends which leads to negative emotion. It also creates worry and discomfort for people hampering face to face interactions. Moreover there are cases of cyber bullying by adolescents.

In spite of these facts social media could be helpful to identify mental health issues. For example people with less pictures and friends might have the inability to enjoy from activities which normal people enjoy. Moreover a happy status may sometimes inspire others to post happy updates too. They might cause their friends’ emotional expression to change. Positive expressions spread more than negative expressions. In a magnified version this might cause an ‘epidemic of well-being’. But in conclusion whatever might be the affects, positive or negative, the usage of internet and social media is unlikely to fade any time soon. read more at : http://www.medicalnewstoday.com/articles/275361.php

The word start-up was a global slogan in 2000. Start-ups are generally new companies, undergoing researches and growth for different markets. E-commerce is contract of business by e-mail. Recently, one sees an astonishing rise in the number of e-commerce start-ups in India suggesting the increase in the number of risk-takers and customers eager to procure online. Regardless of tangible and non-tangible goods, these businesses made customers buy from them. Some famous start-ups possessing assets, talent or ideas come up and they succeed. There are almost eleven e-commerce start-ups in 2014 such as circle, crinkle, fashion and u, flipboard, level money, lyft, oyster books, and many more.. Read more at: 

http://www.socialmediatoday.com/node/237276

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Digital Marketing agencies offer a service for a calculated fee if one wants to undertake a media marketing project, he has to hire a programmer who specializes in social media marketing. After the project is done he is left with two unnecessary employees to whom he has to pay a fair amount. These agencies will allow him to use the knowledge for minimum period of time with no responsibility after the end of the project. These agencies are well responsive of the reality that what marketing method hysterics the company best. Two varieties: large and small. Larger companies admittance variety of tools and they publish these messages in Twitter, Facebook, emails. The smaller companies may do not have huge resource and tools they spotlight on an exact feature of social media. A person-to-person conversation with the top personnel in that company is an additional benefit which the small agencies provide.Read more at: http://socialmediatoday.com/michael-bird/2537756/bring-your-business-global-marketplace-what-look-your-digital-marketing-agency?utm_source=feedburner&utm_medium=email&utm_campaign=Social+Media+Today+%28all+posts%29

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People are constantly checking their email and social sites from their mobile phones. This blog talks about a few instructions on creation of victorious copy for mobile marketing operation.1) Mobile Tech build electronic mail fundamental: People using smart phones or tablet have email associated to it and check it constantly. 2) Visualizations  Are significant phone  Copywriting: Use of visual content such as infographics must be used to make sure that people will check your content which help them to get the knowledge without reading the text. 3) Small Content: Always keep the text of content or visuals like infographics short.4) Get your trip rapidly: We require to convey the thing fast without giving a large summary. 5) Use Bullet Points to push People to Read More: This is an important thing to consider as bullet points help readers to go through main information without wading through plenty of passages

. Read more at:

http://socialmediatoday.com/expresswriters/2532711/5-tips-successful-copywriting-mobile-marketing

Big Data has joined the crowd of millions with the fever of 2014 FIFA World Cup on. Much like the social media, marketing, advertising- big data has become important. With a whooping figure of 3.2 billion people who watched the last World Cup, this year the figure is expected to explode even further. Ronaldo's Nike shoes ad is one of the example to illustrate the growth and potential of online videos. It was seen online by 78 million people before it appeared on TV. 12.2 million tweets about the 'first-match' all during the hours match was played, depicts the social captivity of the universe. An event of this magnitude is likely to generate Big Data. The 2014 World Cup is so big that it is expected to have a negative impact on the economy of Brazil, as "major Brazilian cities have the power to grant local public holidays on the dates that World Cup matches are played". Read more at: http://www.infinitive.com/category/big-data/

Associations are always searching for approaches to help their clients. Better administration, modified items, and value certifications are simply a few ways that associations attempt to guarantee client dependability. For administration and information suppliers, be that as it may, it is not generally simple to give included esteem past the administration or information gave. The guarantee of more information and better perceive help guarantee client fulfilment by giving them the tools they have to addition included experiences. Non-profit, educational, and government organizations are illustrations of commercial ventures that have posted demographics or other explanatory information online for open utilization. This means associations create provisions that are inserted inside their answers that could be given as an administration to clients. This right to gain entrance to investigation assists furnish clients with more extensive experiences into their records, clients, patterns, reporting needs, and so on. Generally, associations incorporate these additional reporting or dismemberment capacities as an additional to the organizations or information successfully gave. To read more visit: http://midsizeinsider.com/en-us/article/using-embedded-analytics-enhanced-customer-experie#.U5_Dw_mSxvM 

In the present world, advertising is shifting towards digital media, and experts say that small business owners should keep up with that trend in spite of prevalence of billboards and newspapers ads. Whatever the product is, marketing the product to target customer is critical. With the limited budget advertising decisions should be taken wisely. According to Eric Schiffer (head of marketing firms' digitalmarketing.com and socialmediamarketing.com) "You can easily throw a lot of money down the drain if you don't think about the right strategy and right platforms". Owners can build a local business profile on either Facebook or Twitter, and they will be presented with buttons to "promote" or "advertise" their page. Using this process will enable the owners to identify and convert customers at far less cost compared to search based advertising. According to Sidney Smith "E-mail is still king, and building out your e-mail list is so important". Services such as ConstantContact, Vertical Response and iContact can be used to manage an e-mail marketing list. Companies uses GPS data to push coupons and deals via text messages to individuals near a store. To know more about usage of social media, e-mails, text messages and loyalty cards for advertising visit: 

http://www.washingtonpost.com/business/on-small-business/small-business-guide-how-to-invest-your-digital-advertising-dollars/2014/04/20/67f5ad6c-c4a7-11e3-bcec-b71ee10e9bc3_story.html  .

The ongoing World Cup is expected to see most Social Media mentions of any sporting event. Since June 2013, there have been 19 million social mentions including the phrase “World Cup”! Soccer is the most popular sport in earth and social media is the creamiest option for fan & follower interaction and debate. However, for business houses, it is also the right time to explore this hype to turn the tides in their favour. With proper social media strategy, this world cup fever can help you reach 230 countries! According to FIFA secretary general Jerome Valcke, FIFA will earn $4bn (£2.3bn) in revenue from this tournament – ten per cent more than last time. About $1.4bn (£837m) will come from sponsorship deals, the balance from TV rights. Much of that increased investment will go into content and social media. "They will certainly continue to use conventional paid-for media, but owned and earned media are occupying a larger share of the communications mix as brands increasingly become publishers in their own right during major cultural moments," says Martin. The brands are at war! Brands like Nike, pepsi, Adidas all are trying to bank on this social media interaction Tsunami and beat competitors. While brands have long been publishers in one way or another, the latest iteration of brand publishing using social media to engage and magnify the content is really only now coming to maturity. There is even a tenuous strain of thought that suggests the 2014 World Cup could mark the high tide of this approach. Nancy Smith, President and CEO of New York-based marketing consultancy Analytic Partners, says her company has examined billions of dollars of marketing spend and has come to very different conclusions. She said that “Budgets are increasingly stretched and social media are a very good way to extend those dollars. It is clear that owned and earned media are a must. We have found that owned and earned engagement has boosted incremental sales from paid marketing by two to six per cent. The average is about five per cent, although we have seen effects from social media for smaller niche companies as high as four hundred per cent”. The question remains open: Brands are going full throttle on their online channels for this footy frenzy but could the 20th World Cup be the high watermark for social media? To read more, visit the following link:

http://www.prweek.com/article/1297965/20th-world-cup-social-media-strategies-brand-war-rooms

Companies can maintain customer support department to answer customer doubts and problems in social networking websites like Twitter and Facebook. Answers to customers should be quick and within few hours of posting. We can implement softwares that can be synchronized with Facebook, to manage private messages and posts, and to keep track of customer service questions & problems and also to serve requests. Some of these softwares are Sales Force Desk, Happy Fox etc. One can use the Facebook page to spread the problems associated with that particular product and other product issues. Social space provides a platform to make people aware of the product defects. It will demonstrate the business house's willingness to take responsibility for mistakes making fans aware of the present business scenario and maintaining transparency. Some brands often offer their fans monthly exclusive deals and some host frequent giveaways. To know about this aspect follow Jim Belosic (CEO of ShortStack)'s link: http://www.socialmediaexaminer.com/social-customer-service-facebook/ .

Nowadays, social media customer care represents a tremendous growing opportunity for businesses to foster strong customer relationships. According to Bianca Buckridee (presently the vice president of social media operations) JP Morgan's twitter page enables customers to see the individual with whom they are talking which in turn restores some of the intimacy and comfort that is lost in a phone conversation.   Katy Phillips, a senior analyst for American Airlines, identifies social space as an important factor which has helped them build customer loyalty and brand reputation and will continue to create some "wow'' moments for customers. In spite of such boons of social media customer care, not many businesses have exploited it. Evolve24-a Maritz Research company, found in 2011 that approximately 70% of customer service complaints made on Twitter were unanswered. The panelists at the recent Wharton Social Media Best Practices Conference believe that the percentage has not changed significantly. Read more at: https://knowledge.wharton.upenn.edu/article/ignored-side-social-media-customer-service/

Going viral is the new trend on social media nowadays. Companies no matter big or small wants to be part of discussion whether it relates to their product or not. To be popular, one must have interesting and creative contents to intrigue others to share them. Creating a community and perfect timing can prove crucial to be successful on the web. One must also learn to take risks and do unconventional things to be viral in the social media.

To know more kindly visit:-

http://www.businessnewsdaily.com/6471-going-viral-social-media-tips.html

To do any kind of marketing analysis or to decide which social media to use, good marketing research is required. It helps in taking correct marketing decisions. This article tells us more about the tools and methodology we should use to do social media market research. Read more at:

http://socialmediatoday.com/chrissyme/2444106/how-spot-good-social-media-marketing-research

We are living in a time when we cannot ignore social media. It has become a part of our life and marketers, to stay ahead of the tough competition, are taking advantage of it more and more. This is also reflected in a survey report by eMarketer. As per the report, 777 million users in Asia Pacific have accepted social networks at a level of mainstream adoption. Yes, 777 million, and companies agree to its growing importance.

But unfortunately, few companies are able to realize the social media impact in terms of ROI. The survey also revealed that only 15% of the respondents were capable to transform the social media impact into quantifiable metrics. It is a fact that when speaking of numbers, marketers still feel uncomfortable and unable to justify its expenditure in the social media space.

What are the tips to measure and manage social media ROI? Read them at http://www.marketing-interactive.com/features/mmsg_may2014_masterreport_chapter_to-new/ .

No one can deny the fact that in recent times, social media has come in forefront when companies need to market their products and services. It has become an important channel. This has been also revealed in a survey done by Social Media Examiner. In its annual report, the findings say that marketers continue to emphasize social media and 92 percent of marketers think that social media is important for their business – a rise from 86 percent last year. Expanding business by using social media has made the winning race more competitive.

But, at a time, when the word social media is buzzing everywhere, there are some concerns. Social networking site Facebook is losing its shine. Facebook reach is declining. To stay ahead in the race, marketers must think of other platforms and strategies where they can invest.

What are they? Know them at http://www.entrepreneur.com/article/233959 .