An article by Sue Cockburn, Founder of Growing Social Biz, conveys that it's not that the customer is always right. They're not. But, they need to see us owning the problem when they believe they are right. Arguing to prove we are right and they are wrong may allow us to win the battle, but we'll likely lose the client. Clients deserve the benefit of the doubt. Maybe sometimes we'll be taken advantage of and sometimes we won't be able to fix mistakes or won't be able to take responsibility for something that is very clearly customer error and possibly not fixable. Keeping the customers we have and building on that base is much more cost effective than gaining new customers while existing ones stream out the back door!

To know more visit http://socialmediatoday.com/suecockburn/2428621/great-customer-service-not-about-being-perfect

When a company reaches out to someone, it shows that the individual is valued. By taking initiative to include an individual, the company makes itself stand out as an entity to be liked because people tend to like those that like them back. On the flip side, proactive marketing strategies are a win for leaders of companies because it means taking charge of the futures of their companies. Companies develop strategies to reach out to relevant people and acquire a fan base. Being proactive is ultimately a winning situation on both sides because not only can companies take charge of their image and client base, a customer is satisfied as well because they feel valued.

 To gather more insight read the article by Anqi Cong, student at Carnegie Mellon University, follow http://socialmediatoday.com/anqicong/2421436/why-are-proactive-marketing-strategies-so-effective

An article by Matthew Peneycad, advertising agency expert in social media, conveys that on social media, advocates can greatly enrich the experience of your community, contribute to the promotion and dissemination of your content, alleviate demands on your customer service team, expose key insights that can be applied to your business planning and strategy, and provide broader exposure for your organization across the social web. They can provide meaningful input, ask interesting questions and provide responses to audience members. Through their personal social listening and activity in various social networks and communities, they can expose insights that otherwise would be of great challenge to identify and substantiate.

To know more visit http://socialmediatoday.com/rgbsocial/2422351/nurturing-social-media-advocacy-inside-out  

 A 2012 survey by salary.com revealed that 64% of employees visited non-work related websites every day during working hours, and 61% of employees said that they spent over an hour a week on personal web usage.Employers think it is wastage of time. But, what if you could prove that social media has real value to your job?There are seven ways to use social media and get your work done easily. They are: 1. Ask for help, 2. Scout for talent, 3. Collaborate with coworkers, 4.Promote products and events, 5. Monitor customer chatter, 6. Communicate with customers, 7. Get feedback on work in progress.

To read more, visit the following link: http://www.pcworld.com/article/2156984/7-ways-to-use-social-media-to-get-work-done.html

The defining feature of the millennial generation is technology. The millennial generation is very crucial while building a loyal customer base. The key question is how to increase millennial brand loyalty. An article by Anqi Cong, student at Carnegie Mellon University, talks about some do's regarding increasing brand loyalty.

To know in details visithttp://socialmediatoday.com/anqicong/2421456/how-increase-millennials-brand-loyalty  

An article by Rob Sutter, Writer & SEO Specialist of fishbat, conveys that even those who are passionate about social media can become exhausted if it is used too much. You start to feel less like a human and more like a robot. He mentioned about five different methods to reduce social media exhaustion in order to keep you from growing tired and drifting away from this platform entirely. To know in details about the various methods visit the article at

To know in details about the various methods visit the article at http://socialmediatoday.com/rob-sutter/2424421/5-ways-reduce-social-media-exhaustion

An article by Brennan Girdler, Associate writer and editor of Chic Marketing, talks about the worst mistake a company can make is - assuming it can handle content marketing. Businesses need to set out on social media with the expectation to reach new customers. Without realizing this goal, a dull business page will likely fall into obscurity and the employee responsible for updating it will stop trying. Social media is a healthy way to communicate with consumers, professionals, and other businesses. While setting out to become big-hitters on a platform, businesses often run the risk of saying the wrong thing. If you're unsure how to approach Facebook, blogging, or website content, find someone who does. Don't bet on the long shot and suffer the consequences.

To know more visithttp://socialmediatoday.com/brennangirdler/2425231/worst-mistake-ever-businesses 

An article by Candida McCollam, owner of Localspeak, conveys that as demand for integrating social media intelligence into the ecosystem of companies grows, human data has become the new currency. Companies have not only seen the correlation between growing brand loyalty through employee advocacy programs, but significantly, also see high returns on the value of adopting new social intelligence collaboration tools. He also mentioned some of the potential use cases among the cross-vertical implications. The article also talks about emphasizing the need for disruptive technology and tools that deepen organizational collaboration and thereby, elevate customer experience and brand loyalty. Combined with a holistic social media strategy and leadership, enterprise shared analytics equips brand product teams throughout the organization to collaborate creatively and compete intelligently.

To know in details visit http://socialmediatoday.com/localspeak/2394696/social-enterprise-realigning-disruptive-technology

Virtually anything in life that is new can be exciting simply because it is new. Nobody can actually ignore the importance of social media in day to day affairs. Be it business or be it personal, social media is important. The movement away from centering on "Going viral" to creating meaningful engagement, the shift away from a seemingly sole reliance on Facebook as the cornerstone of social media marketing, the realization that "Just being there" isn't enough, and the awareness that content is more than only words have totally set the stage for what is to occur next. As media changes day by day here are the 5 predictions that can occur in near future:  Social media can make big data even bigger, Mobile and entertainment will morph, marketing programs will reintegrate, Content marketing will grow, and the power of your network will deliver. For more details please visit: http://www.imediaconnection.com/content/36458.asp?imcid=recommend#singleview

HipLogiq, a technology marketing company, developed a platform that allows small businesses to target conversations on Twitter and collect more responses than they could by attempting to facilitate engagement on their own. The software filters conversations on Twitter and identifies potential customers through keyword performance technology.

To read more, visit the following link: http://www.contactcenterworld.com/view/contact-center-news/software-helps-businesses-increase-customer-engagement-on-social-media.aspx

An article by Jason Bowden, Chief Warrior at Digital-Warriors, conveys that there are many social media marketing tools that you can use in order to escalate your SEO campaigns for better search ranking. Social media SEO has become an important element in every marketer's digital marketing funnel. Writing good content is not good enough to benefit your business with maximum exposure online. Without using the social media search engine optimization process you will unlikely reach a wider audience for your content.  It is a must to integrate social media SEO if you want to get maximum exposure of your business with better lead generation and conversion results. The more you can encourage your website visitors to share your business across the social media channels the better exposure your business gets. Optimizing your images for SEO can benefit your digital marketing campaigns. Getting a feedback from your SEO performance is crucial for an effective and successful social media SEO.

To know more visit http://socialmediatoday.com/jayson-bowden/2416346/social-media-marketing-resources-optimize-your-search-ranking 

An article by Kayla Minguez, Jr. Online PR Specialist of WebpageFX, conveys that there are certain ethical boundaries that define the law industry and some people may argue social media hasn't exactly made ethical dilemmas easy to solve. This article also tells us about how social media has impacted legal proceedings, and what that means for legal experts or even members of a jury.

To know more visithttp://socialmediatoday.com/kayla-minguez/2410876/social-media-and-its-influence-legal-realm

From marketers to waitresses to the guy down the street, web users everywhere have the itch to create something unique, sharable and profitable. While some web users are in it for fame, others are actively seeking ways to get their brand out to the masses. Their ultimate goal is to turn the hits into dollars. As for up-and-coming networks, platforms that encourage media in smaller formats are perfect for launching sharable content. The key lies in simply being human and understanding what makes people tick. 

To know more read the article by Katie Parr, Social media specialist of tCloud Solutions, follow http://socialmediatoday.com/katieparr/2394536/how-hits-turn-dollars 

An article by Sofie De Beule, community manager of Engagor, conveys that the majority of mobile consumers use their devices to broadcast their location by checking in on Foursquare, posting a photo on Facebook from dinner with friends or getting directions. Thus location-based social data has become the new currency to engage and build stronger relationships with consumers. Therefore, location-based marketing - targeting people with advertising, based on their location - is essential for businesses to partake in. To keep the mobile-savvy consumer engaged longer, one-to-one connection and delivering the right content through a personalized message based on their personal, localized data is essential. As the connected consumer continues to rely on their mobile device to determine where they will go and how they will spend their money, companies need to embrace location-based marketing.

To know more visit http://socialmediatoday.com/sofie-de-beule/2399336/why-location-based-social-data-new-currency 

Will this be the year in which retailers add SMS texting to their customer support channels? Plenty of consumers have discarded SMS in favor of WhatsApp. Thirty one percent of mobile phone owners prefer to text rather than talk. Texting bypasses the annoyance of wading through multiple menus and directives to enter account numbers or other personal information to route a call.

 To gather more information, follow the article link by Lydia Dishman, veteran business journalist.

http://www.forbes.com/sites/lydiadishman/2014/05/02/is-texting-the-next-solution-for-retailers-to-field-customer-complaints/

Social media - one of the most sought after tool for marketers to increase their business. Using social media, you may probably think to broadcast your products, post updates to social networking sites and introduce promotions. But, that is not the whole thing.

Every action carries a strategy. It is true in this case also. Unless and until you give updates about your products, customers will not get it. You have to build a community like situation and not just concentrate on sales. You have to create relationships using social media and along with that build a value, which is really important. Social media is giving rise to a concept called co – creation, which is much like a give and take policy. You create value for your customers through interactions, sharing experiences, etc. and they provide value to you in the form of feedbacks, contributions to your community and growing your network.

So, what are the guidelines that you will follow so that social media can be truly made to work for your business? Read them at http://timesofsandiego.com/opinion/2014/05/16/make-social-media-truly-work-business/ .

If you are a marketer, then you must agree that social media has brought in an entirely new change. Most likely, you have also started to leverage the power of social media for the success of your business. But, at any time, do not think yourself as a social media expert, a social media guru or the like. Even, if someone tells you that ‘I am an expert in social networking’, do not believe. You must be thinking why! The only reason is social media is still evolving. And, if something is developing, how can he or she be an expert?

Think of mobile marketing. In the past, had you ever imagined how social media will make a mix with mobiles now? At present, it has exploded and at every moment, way of interacting in social media is changing.

While you may be knowing many things about social media, these are the things that you may not know: http://www.forbes.com/sites/steveolenski/2014/05/16/4-things-marketers-may-not-know-about-social-media-marketing/  .

What many social and marketing professionals fail to acknowledge is the reality of what can be called the coherent customer. As lines in between marketing and IT merge, the consumer has a huge head start in their daily lives. While device adaptation is a fairly blunt tool to gauge new coherent customer, studying consumer trends increasingly points to not only cohesive elements but to stratification as well. Marketing needs to play a bigger role in harnessing all that data and determining how to use it to drive customers through the purchasing life cycle.

To know more read the article by Phil Butler, editor-in-chief of Everything PR, follow http://socialmediatoday.com/philbutler/2368211/new-marketing-paradigm-coherent-customer-satisfaction

An article by Ted Shelton, Vice president of Cognizant Business Consulting, talks about the substantial changes coming to every industry - how work is done, who does the work, and how value is derived from the work by all of the stakeholders - employees, companies, and their customers. Most companies have one or more CRM systems - often more than one as a separate CRM initiative may have been pursued for sales vs. service or even for multiple different sales and service channels (even when serving the same customer). The goal is to get a rich multi-dimensional understanding of your customer, and to have that information available to all departments of your company that engage with customers.

To know more follow http://socialmediatoday.com/tedshelton/2387741/crm-and-customer-code-halo

An article by Pam Dyer, Marketing manager at SolutionsIQ, conveys that hashtags can be powerful tools that drive brand recognition, increase reach, build community, create buzz, and positively impact customer loyalty. They are ways to track topics on Twitter and other social media platforms. Anyone sharing content can add one to their messages and posts, thus helping people to quickly find information on that same topic. It's easy to join in a hashtag conversation by clicking on one of your own tweets or those of others. You can track hashtags to see which ones resonate most with your audience. Hashtags on Instagram can help to maximize your reach and create a network of influential brand followers.  When users click on a hashtag in Google+, the search results page (SERP) includes the original hashtag as well as posts with similar tags and keywords.

For more information visit http://socialmediatoday.com/pamdyer/2381691/using-hashtags-social-media-marketing