SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Social media strategy- 4 steps

This article link describes how to generate business from social media for B2B companies. The 4 steps are: 1) you should first see which channel they are engaged with then don't only show you follow the prospect but you should also engage with their content. 2) You should make your email signature interesting. There are many ways to do that for example you can add P.S. message in the end. 3) There should be a strategy to distribute your article, since there is no point of writing a book if nobody reads it. You can use the strategy of email signature, you should also set up a blog retargeting the social media. 4) Direct message via different social media programs should be sent this is equivalent to door-to-door selling. This is a cheaper and more effective solution. Read more at: https://www.entrepreneur.com/article/295649

 

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Comparison between Facebook and YouTube

According to a comparative study, Facebook shows a lead of 110% over the last few months. Dominance of Facebook videos over social media continues to grow. 167000 profiles were examined by the social media analytics and it was found that 47% of those profiles used videos of some sort in their campaigns. The study also said that the 90% of them used Facebook’s native video tool, YouTube was preferred by 30% and 9% used other sources. Some videos on Facebook are shared 4.5 more times than YouTube. Read more at: http://economictimes.indiatimes.com/magazines/panache/facebook-videos-dominate-social-media/articleshow/57686077.cms?from=mdr

 

 

 

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Enhancing LinkedIn Usability 

LinkedIn is a tool that can be used to build relationships and grow businesses. Dux-Soup , a Chrome plug-in can be used to add tags and make notes and keep track of profiles visited daily. Nimble helps to save contact details on LinkedIn on Nimble account. LeadGrabber Pro is a tool used for web scraping all the information about the customer from LinkedIn and builds a list. Sales Navigator filters the leads that are specific to the industry of the marketer and saves the contact details in business accounts (ABM).These tools would enhance the experience with LinkedIn. Read more at: http://www.razorsocial.com/linkedin-tools/

 

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Tips to be careful with social media

One should search himself online and keep track of photos. There has been continuous warnings from the guidance counsellors. Research says that at the time of admissions the profiles of the students are checked by the institutes, which might lead to the revoke of admission. One also shouldn’t post false information about the wrongdoings. Posting forbidden information online is considered illegal as it may violate institutions rule. It should also be made sure that the information entered by the individual is appropriate about name, email address, etc. these information must not be made to look unprofessional in any manner. Also others should be treated nicely on the social media including comments and trolls. Read more at: https://mobile.nytimes.com/aponline/2017/06/19/us/ap-us-college-admissions-social-media-tips.html?rref=collection%2Ftimestopic%2FSocial%20Media&action=click&contentCollection=timestopics&region=stream&module=stream_unit&version=latest&contentPlacement=7&pgtype=collection&referer=https://www.nytimes.com/topic/subject/social-media

 

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Reasons Why Smart Money is Focusing on Social Media

An earlier group of advertisers targeted Newspapers and TV, but now they have moved into social media. So, money is flowing to social. Spending on LinkedIn, Twitter and Facebook marketing continue to accelerate as mobile adoption and time spent on internet increases. In this manner, in the coming years Internet ad will surpass television. The shift to mobile and increased time spent with digital is having a major impact on social platforms. More people are engaging with brands on social. SEO (Search Engine Optimization) is social now. Even the news is on social now. You can read fastest news on Twitter than on any other websites. Researches show that the consumers who include social media as part of their shopping process are four times more likely to spend more money on purchases. Most of the audience is on social. So, many marketers who've been using social for at least two years say it helped them improve sales. Read more at: http://www.business2community.com/social-media/smart-money-moving-social-01863316#LvrcWTpZ5JmxR8qb.97

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India’s role in Digital Privacy 

In a world where Digital Privacy is under threat, India has a huge role to play. Google, Apple, Facebook, Amazon, Twitter and Uber are huge data miners, that sell their data for their profit and have been US government’s primary national security intelligence resource. On the contrary Indian internet industries can provide privacy respecting services that compete directly with services provided by the US data miners, priced reasonably in local terms in all the developed and developing societies because India has enormous potential and talent to provide such services and help end the privacy invasion. Read more at http://blogs.timesofindia.indiatimes.com/toi-edit-page/head-off-digital-colonialism-how-indian-it-can-compete-with-google-and-facebook-and-show-the-world-a-better-way/

 

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Gauge Purchase Intent through Social Media Analytics

Customers do online and offline research, take the recommendations of friends and family and go through product reviews before buying a product . This is where social media plays an important part in marketing. Brands find social media analysis necessary to quantify purchase intent. The three ways to get richer insights are

1. Analyze social media to understand the number of buyers interested in the product.

2. Buzz around the launch of a product reflects the purchase intent of the product.

3. Conducting a competitive analysis of the brands with the help of social media can help the brands to be better.

Read more at http://marketingland.com/social-shopping-use-social-media-analytics-quantify-purchase-intent-214173

 

 

 

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Make Instagram Followers your Customers

The product, service or program one offers is to help or reach out to the people who needs. So, choosing the platform wisely to reach out to the audience is important. One should be different in advertising or delivering promises. If one's marketing isn't different he will simply compete on price and compromise on quality thus starting a downfall. Instagram offers value in one's Instagram bio telling others why they should like the page and how will they be benefited. Using the power of hashtag, making sure that the posts and ads is about target audience, interacting with followers and convincing audience how one’s product can be beneficial is important. Following all of these will help one be the leader of the marketplace. Read more at: https://www.entrepreneur.com/article/293713

 

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Most Valuable Football Clubs of Europe

Manchester United has overtaken Real Madrid to become Europe's most valuable club in terms of enterprising value. Real Madrid and FC Barcelona are in the second and third places respectively. Manchester United's value crossing the record 3 billion euro mark even after finishing 6th in the recently concluded English Premier League delineates the ever growing popularity and fan base of the English giants. The phenomenal achievement of the English clubs is mainly because of the extraordinary broadcasts.Chelsea,Liverpool,Manchester City,Tottenham Hotspur and Arsenal feature in the top 10 from England along with Bayern Munich from Germany and Juventus from Italy.Read more at: http://www.independent.co.uk/sport/football/european/manchester-united-real-madrid-barcelona-arsenal-liverpool-most-valuable-club-europe-a7764636.html

 

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Outdoors: Before and After Social Media

Social media posts have been successful in attracting mass tourists in photographic outdoor locations. However, extra attention from selfie -snapping tourists can be harmful to the places. More number of people visiting these locations is a good thing, but polluting the place is not. Similarly, some people tend to pick up rocks or flowers, hampering the beauty of the location. Non-awareness among some tourists creates a problem. Social media posts, however, have managed to create certain groups, which picks up trash from popular trails in weekends. Thus, social media is not all bad. Read more at: https://www.marketplace.org/2017/05/29/business/how-social-media-hurts-and-helps-great-outdoors

 

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TransferWise- Facebook Messenger bot

International money transfer service TransferWise has introduced a new Facebook Messenger bot which allows customers to send money and create rate alerts directly from within Facebook Messenger. An automated customer service bot guides users through money transfers, which can be made from the U.S., Europe, Australia, and Canada. You can also set up rate alerts through Messenger, meaning you'll receive a daily update on the rates between your preferred currencies. It will notify you when the foreign exchange rate you are interested in reaches a certain level. Read more at: http://www.dailyherald.com/article/20170225/business/170229808/

 

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The Link-Blogging & Social Media

Blogging and social media must coexist, complementing each other. The first step is that content should be of high quality but what if it has no viewers? To run a successful blog, one has to engage with the audience via social media and always interact. So, instead of pleasing others to share your blog, the trick is to find a piece of article/news which is performing well and all you need to do is improve it. It should be rich in content. You must find your own way to improve one's digital strategy. Read more at: https://hellboundbloggers.com/articles/blogging-social-media-intertwines/65003/

 

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Social networking: boon for marketing

According to Nielson, today 65% of Americans use social networking sites on a regular basis and 66% of people trust online views of different people across the world. Social networking is generally used to do shopping and browsing about things. This article explores the three things that are used by the sales team for taking marketing decisions. They are: 1. To understand your audience: It helps us to know what is being preferred by the people in the market and what to be produced to increase the sales. Using social media gives us a picture in real time of the audiences you are reaching. 2. To spot Trends within Target Segments: It helps to analyze the market grip and strategies of the competing firms and products. 3. To determine the success of marketing campaigns: The data gathered by the social media and social networking sites can be used to analyze the success and failure rate of any of the marketing campaigns. Read more at: https://www.marketingprofs.com/articles/2017/32108/three-ways-your-marketing-team-needs-to-use-social-insights

 

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Climb up the Ladders using Social Media

Social media marketing can be used to generate leads and drive growth. According to the author, to survive the present competition, most ecommerce owners influence their target audience through social media. Social media provides a global platform and an effective one. Successful marketing can be ensured by choosing target audience and then choosing social media sites accordingly. Effective content strategy and effectively managing customer service can go a long way. Starting a loyal community to the target audience is also important. Keeping the rivals one step behind requires engaging with potential customers, making social media marketing absolutely necessary. Read more at: http://socialbarrel.com/why-social-media-marketing-matters-in-ecommerce/110855/

 

 

 

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Listening tools and their uses

We need social listening tools to execute a perfect strategy. Regular social media monitoring is not enough. A social listening tool that informs you whenever your company name is mentioned online and there are many such benefits. Top list of such tools: 1) Brand24: where you can view what people are posting about your company on social media in real-time. You can respond to these comments directly through the Brand24 dashboard. 2) Aware: This is a very effective social listening tool that lets you track real time updates on various websites and track keywords in any language.3) Mention: it too helps to keep track of what people are saying online. Mention provides detailed analytics to help you measure and analyze your results. This includes checking the sentiment impact. The data is presented in the form of easy to understand graphs. Read more at: http://www.socialmediatoday.com/marketing/3-top-social-listening-tools-you-should-use

 

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Tips To Attract Readers Through Simple Techniques

Making social media contents attractive is a not a difficult task. It just requires certain techniques. According to the author, the headline and the first ten words are important. Quirky verbs, uncanny twists and surprising examples can do the trick. Keeping readers engaged after attracting their attention requires simple stories describing certain events that transform the protagonists of the stories. Another important factor is an implicit story structure. Specific details should be used to deliver the message. Authenticity and stories reflecting the vision of the company are the key elements to draw and sustain customer attention. Read more at : https://www.entrepreneur.com/article/273733

 

 

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Revolutionizing business with social media

Social media has brought revolution in the field of marketing and business. By incorporating social media into business, it helps marketers to keep up with users demand and continuously improving their enhancements and improvement to make their relevance in the marketing world. There are more than 2 billion advertisers who use Facebook as a media platform to market their business. Marketing through social media is much more cost effective as compared to traditional marketing models which requires a size able budget for printing brochures or hiring people. It also gives the brands an exposure to expand its fan base through regular interactions with followers and working on the feedback. Expansion of social networking in business gives opportunity to corporations of all sizes to build a strong network of loyal customers by providing efficient and cost -effective networking and communication. Read more at http://www.socialmediatoday.com/social-business/3-awesome-reasons-why-businesses-need-social-media

 

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Social media as a part of marketing strategy

Nowadays, social media is a part of marketing strategy. But, before planning for a social media campaign, we need to think whether this type of campaign is needed or not. We must think about six points before going for a social media campaign. They are: 1. What are we trying to accomplish? 2. Who are we trying to Reach? 3. What channels can we use? 4. Is There a realistic potential to establish two-way communication? 5. What channels Can we use? And 6. What is the cost? Read more at: http://it.toolbox.com/blogs/insidecrm/do-you-need-a-social-media-program-76621

 

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Know when to outsource blog writing

When you have a small business, you need to draw attention of customers. So writing blogs will help to bring traffic to your website and also helps in the generation of leads. When your small business grows, you can outsource it. These are 3 sign’s when you should realize of outsourcing blog writing:

• When you are posting late or don’t post regularly then visitors may lose interest, which may also impact in attracting new visitors.

• When you feel that you are bored or sick of writing about the same topics, you may outsource it.

• When you don’t find any improve in traffic, leads and ultimately customers, you may need to bring some change or hire a professional who can fix the issue of your business blogs.

To know more please read the following article by Jennifer Mitchell:

http://www.business2community.com/blogging/3-signs-time-business-outsource-blog-writing-01817114#U605wbKfpySXOJVP.97

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Guidelines for posting on social media

Nowadays, social media has become a central part of CRM. So, good posts in social media have gained its importance. An organization must be active on social media to recognition, which will in turn help them in selling their product. It also creates value for your followers. This article article link discusses about some important guidelines for posting on the social media. Read more at: http://it.toolbox.com/blogs/insidecrm/ten-rules-for-social-media-posts-75929

 

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