SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Most Valuable Football Clubs of Europe

Manchester United has overtaken Real Madrid to become Europe's most valuable club in terms of enterprising value. Real Madrid and FC Barcelona are in the second and third places respectively. Manchester United's value crossing the record 3 billion euro mark even after finishing 6th in the recently concluded English Premier League delineates the ever growing popularity and fan base of the English giants. The phenomenal achievement of the English clubs is mainly because of the extraordinary broadcasts.Chelsea,Liverpool,Manchester City,Tottenham Hotspur and Arsenal feature in the top 10 from England along with Bayern Munich from Germany and Juventus from Italy.Read more at: http://www.independent.co.uk/sport/football/european/manchester-united-real-madrid-barcelona-arsenal-liverpool-most-valuable-club-europe-a7764636.html

 

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Outdoors: Before and After Social Media

Social media posts have been successful in attracting mass tourists in photographic outdoor locations. However, extra attention from selfie -snapping tourists can be harmful to the places. More number of people visiting these locations is a good thing, but polluting the place is not. Similarly, some people tend to pick up rocks or flowers, hampering the beauty of the location. Non-awareness among some tourists creates a problem. Social media posts, however, have managed to create certain groups, which picks up trash from popular trails in weekends. Thus, social media is not all bad. Read more at: https://www.marketplace.org/2017/05/29/business/how-social-media-hurts-and-helps-great-outdoors

 

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TransferWise- Facebook Messenger bot

International money transfer service TransferWise has introduced a new Facebook Messenger bot which allows customers to send money and create rate alerts directly from within Facebook Messenger. An automated customer service bot guides users through money transfers, which can be made from the U.S., Europe, Australia, and Canada. You can also set up rate alerts through Messenger, meaning you'll receive a daily update on the rates between your preferred currencies. It will notify you when the foreign exchange rate you are interested in reaches a certain level. Read more at: http://www.dailyherald.com/article/20170225/business/170229808/

 

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The Link-Blogging & Social Media

Blogging and social media must coexist, complementing each other. The first step is that content should be of high quality but what if it has no viewers? To run a successful blog, one has to engage with the audience via social media and always interact. So, instead of pleasing others to share your blog, the trick is to find a piece of article/news which is performing well and all you need to do is improve it. It should be rich in content. You must find your own way to improve one's digital strategy. Read more at: https://hellboundbloggers.com/articles/blogging-social-media-intertwines/65003/

 

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Social networking: boon for marketing

According to Nielson, today 65% of Americans use social networking sites on a regular basis and 66% of people trust online views of different people across the world. Social networking is generally used to do shopping and browsing about things. This article explores the three things that are used by the sales team for taking marketing decisions. They are: 1. To understand your audience: It helps us to know what is being preferred by the people in the market and what to be produced to increase the sales. Using social media gives us a picture in real time of the audiences you are reaching. 2. To spot Trends within Target Segments: It helps to analyze the market grip and strategies of the competing firms and products. 3. To determine the success of marketing campaigns: The data gathered by the social media and social networking sites can be used to analyze the success and failure rate of any of the marketing campaigns. Read more at: https://www.marketingprofs.com/articles/2017/32108/three-ways-your-marketing-team-needs-to-use-social-insights

 

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Climb up the Ladders using Social Media

Social media marketing can be used to generate leads and drive growth. According to the author, to survive the present competition, most ecommerce owners influence their target audience through social media. Social media provides a global platform and an effective one. Successful marketing can be ensured by choosing target audience and then choosing social media sites accordingly. Effective content strategy and effectively managing customer service can go a long way. Starting a loyal community to the target audience is also important. Keeping the rivals one step behind requires engaging with potential customers, making social media marketing absolutely necessary. Read more at: http://socialbarrel.com/why-social-media-marketing-matters-in-ecommerce/110855/

 

 

 

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Listening tools and their uses

We need social listening tools to execute a perfect strategy. Regular social media monitoring is not enough. A social listening tool that informs you whenever your company name is mentioned online and there are many such benefits. Top list of such tools: 1) Brand24: where you can view what people are posting about your company on social media in real-time. You can respond to these comments directly through the Brand24 dashboard. 2) Aware: This is a very effective social listening tool that lets you track real time updates on various websites and track keywords in any language.3) Mention: it too helps to keep track of what people are saying online. Mention provides detailed analytics to help you measure and analyze your results. This includes checking the sentiment impact. The data is presented in the form of easy to understand graphs. Read more at: http://www.socialmediatoday.com/marketing/3-top-social-listening-tools-you-should-use

 

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Tips To Attract Readers Through Simple Techniques

Making social media contents attractive is a not a difficult task. It just requires certain techniques. According to the author, the headline and the first ten words are important. Quirky verbs, uncanny twists and surprising examples can do the trick. Keeping readers engaged after attracting their attention requires simple stories describing certain events that transform the protagonists of the stories. Another important factor is an implicit story structure. Specific details should be used to deliver the message. Authenticity and stories reflecting the vision of the company are the key elements to draw and sustain customer attention. Read more at : https://www.entrepreneur.com/article/273733

 

 

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Revolutionizing business with social media

Social media has brought revolution in the field of marketing and business. By incorporating social media into business, it helps marketers to keep up with users demand and continuously improving their enhancements and improvement to make their relevance in the marketing world. There are more than 2 billion advertisers who use Facebook as a media platform to market their business. Marketing through social media is much more cost effective as compared to traditional marketing models which requires a size able budget for printing brochures or hiring people. It also gives the brands an exposure to expand its fan base through regular interactions with followers and working on the feedback. Expansion of social networking in business gives opportunity to corporations of all sizes to build a strong network of loyal customers by providing efficient and cost -effective networking and communication. Read more at http://www.socialmediatoday.com/social-business/3-awesome-reasons-why-businesses-need-social-media

 

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Social media as a part of marketing strategy

Nowadays, social media is a part of marketing strategy. But, before planning for a social media campaign, we need to think whether this type of campaign is needed or not. We must think about six points before going for a social media campaign. They are: 1. What are we trying to accomplish? 2. Who are we trying to Reach? 3. What channels can we use? 4. Is There a realistic potential to establish two-way communication? 5. What channels Can we use? And 6. What is the cost? Read more at: http://it.toolbox.com/blogs/insidecrm/do-you-need-a-social-media-program-76621

 

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Know when to outsource blog writing

When you have a small business, you need to draw attention of customers. So writing blogs will help to bring traffic to your website and also helps in the generation of leads. When your small business grows, you can outsource it. These are 3 sign’s when you should realize of outsourcing blog writing:

• When you are posting late or don’t post regularly then visitors may lose interest, which may also impact in attracting new visitors.

• When you feel that you are bored or sick of writing about the same topics, you may outsource it.

• When you don’t find any improve in traffic, leads and ultimately customers, you may need to bring some change or hire a professional who can fix the issue of your business blogs.

To know more please read the following article by Jennifer Mitchell:

http://www.business2community.com/blogging/3-signs-time-business-outsource-blog-writing-01817114#U605wbKfpySXOJVP.97

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Guidelines for posting on social media

Nowadays, social media has become a central part of CRM. So, good posts in social media have gained its importance. An organization must be active on social media to recognition, which will in turn help them in selling their product. It also creates value for your followers. This article article link discusses about some important guidelines for posting on the social media. Read more at: http://it.toolbox.com/blogs/insidecrm/ten-rules-for-social-media-posts-75929

 

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Email campaigns with the help of CRM

In a recent research, it was found that email has the highest conversion rate (66%) of any marketing message type (social and direct mail) to become buyers. Information is important for creating intelligent, successful and profitable email campaign.  Hence, gathering information is very critical. It was also found that personalized mailings have 29% higher unique open rates and 41% higher unique click rates than generic mailings. This is where the power of customer resource management is important as CRM can give you the critical customer metrics needed to create email campaigns that will increase your email’s open and click-through rates. Read more at: http://it.toolbox.com/blogs/insidecrm/use-crm-to-optimize-your-email-strategy-75867

 

 

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New Trends in SEO

The search engine optimization or SEO is changing with time. What was true for 2013 or 2015 is not true in 2017 as many things changed on the Internet. Author Avinash Nair in his article writes about some positive changes that are going to make SEO better in 2017. They are- There will be a variety of content for SEO. Now we will see a blend of art and technology. There will be mobile optimized sites. Marketers will invest in a reliable SEO tool which will monitor your backlink profile regularly and dismiss unnatural links. Social media platforms will help as search engines and it will increase and optimizing for voice search will be another trend in 2017. Read more at: http://www.business2community.com/seo/seo-trends-seo-2017-look-like-01732992#WIStzFGaZqogrrgp.97

 

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Sigmaway SEO Workshop

Sigmaway SEO Workshop

“Stop waiting for things to happen, go out and make them happen" ~Unknown

Search engine optimization is the collection of techniques and practices that allow a site to get more traffic from search engines (Google, Yahoo and Microsoft), by gaining high ranking on the SERP by incorporating search engine friendly elements on the website.

In this digital world, standing out of the crowd is a necessity for survival and growth and SEO is its key.

So, learn and implement search engine optimization to improve your outreach…Understand the tools, accelerate your learning, increase search traffic, improve your brand awareness and gain competitive advantage.

Content: Introduction to Digital Marketing, Search Engine Optimization concepts and tools, Webmaster. Gain hands on experience from the best in class.

Eligibility: No pre-requisites.

Certification: Training certificate provided on training completion.

Register at: trainings@gosigmaway.com or visit: http://www.gosigmaway.com/events/digital-marketing/search-engine-optimization/28-search-engine-optimization-workshop-delhi

Date: 17th & 18th December, 2016, DELHI, India

Address: Unit - 603, DDA Building, District Centre, Plot No. 4, Laxmi Nagar, New Delhi – 110092

 

Investment: Rs. 5,000 + 15% tax. Early bird discounts also available! And progressive Discounts for Groups (conditions apply)

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New Trends in SEO

 We are at the end of 2016 and as we are moving on to 2017, can see the shift in the SEO market. Based on the current situation, the following SEO trends are likely to succeed, and you may have to change your existing website. Some of them are: Voice Search is set to dominate, Secure sites will be favored more, Social content may emerge as a new SEO strategy, Integration of machine learning may open new doors etc. Read more at: http://www.business2community.com/seo/6-upcoming-seo-trends-set-affect-ranking-2017-01713657#s14Jlg5SurMsSFOj.97

 

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Ways To Ensure Successful Marketing Campaign

Social media is inextricably related to almost every aspect of daily life. It has changed the  communicate mode, how we exchange information, and how we take decisions. Instead of looking up to television for news and entertainment, audiences now tend to look to Facebook and Twitter to learn about the world around them; in lieu of reading magazine articles about where to shop, eat, and vacation, consumers now seek out recommendations from YouTubers, Instagrammers, and Snapchat stars.

In response to these trends, influencer marketing has increasingly replaced traditional forms of advertising as one of the most effective ways to reach online audiences. Despite the growing popularity of this kind of marketing, however, many marketers are still unsure how to leverage the influence of social media stars to develop, launch, and measure effective influencer marketing campaigns. These days, launching first influencer marketing campaign can seem like an inhuman task, especially for marketers who have never worked with social media stars before. Hence, we will break the process into ten manageable steps to help companies navigate the complexities and avoid some of the common pitfalls associated with influencer marketing campaigns:


Read more at: 
http://www.business2community.com/marketing/10-steps-launching-influencer-marketing-campaign-01705413#ERQ6R9yjcB12qcro.99

 

 

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Why Small Businesses Should Invest In Social Media Marketing

It has been estimated that an average person spends half an hour to one hour per day on various social media platforms, which amounts to almost two weeks in the course of the year.

This statement should provide enough incentive for businesses to get hold of the utilities of social media marketing; though at the same time it is necessary to consider that social media management is extremely tedious and time consuming. While maintaining the busy life of a small business owner, dedicating time as well as resources to advertise business on social media can prove to be costly.

Yet it is extremely necessary for small businesses to ensure social marketing to gain on various factors like developing connections or creating more promotional opportunities for customers to ensure advantage of business

 

Consider these four reasons given below as to why you should be using social media marketing for your small business: http://www.business2community.com/social-media/social-media-marketing-4-reasons-small-business-invest-01705099#jMzMGG2ZBxxrD10z.99

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Beware of Social Media Security Risks

Awareness of the hackers and malicious agents who try to steal information is essential for online business promoters. The top five security risks prevalent in social media today are due to Scams, Malicious Apps, Social Network Issues, Untrained Employees and a lack of Social Media Policy. Read more at: http://www.socialmediatoday.com/social-business/top-5-social-media-security-risks-you-need-be-aware

 

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How to improve Social Media Consultancy

In order to master the art of being a social media consultant, six areas which need to be worked upon are media planning and strategy, storytelling, content, marketing, customer experience, branding and positioning. Read more at: : http://www.socialmediatoday.com/social-business/6-areas-social-media-consultants-must-master-moving-forward

 

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