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SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Why Small Businesses Should Invest In Social Media Marketing

It has been estimated that an average person spends half an hour to one hour per day on various social media platforms, which amounts to almost two weeks in the course of the year.

This statement should provide enough incentive for businesses to get hold of the utilities of social media marketing; though at the same time it is necessary to consider that social media management is extremely tedious and time consuming. While maintaining the busy life of a small business owner, dedicating time as well as resources to advertise business on social media can prove to be costly.

Yet it is extremely necessary for small businesses to ensure social marketing to gain on various factors like developing connections or creating more promotional opportunities for customers to ensure advantage of business

 

Consider these four reasons given below as to why you should be using social media marketing for your small business: http://www.business2community.com/social-media/social-media-marketing-4-reasons-small-business-invest-01705099#jMzMGG2ZBxxrD10z.99

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Beware of Social Media Security Risks

Awareness of the hackers and malicious agents who try to steal information is essential for online business promoters. The top five security risks prevalent in social media today are due to Scams, Malicious Apps, Social Network Issues, Untrained Employees and a lack of Social Media Policy. Read more at: http://www.socialmediatoday.com/social-business/top-5-social-media-security-risks-you-need-be-aware

 

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How to improve Social Media Consultancy

In order to master the art of being a social media consultant, six areas which need to be worked upon are media planning and strategy, storytelling, content, marketing, customer experience, branding and positioning. Read more at: : http://www.socialmediatoday.com/social-business/6-areas-social-media-consultants-must-master-moving-forward

 

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Influencer Outreaching made easy

Infulencer Outreaching is not as simple a task as it appears to be and some tools can rapidly simplify the process. Tools such as Emailhunter.co, Rapportivee, LinkedIn Groups, Sidekick, Gmail's Canned Responses, Dropbox/Google Drive, FollowUpThen, Google Sheets, BuzzStream, Pitchbox and Instapage not only help us stay organized but also helps in contacting the right people. Read more at: http://www.socialmediatoday.com/marketing/11-awesome-tools-hassle-free-influencer-outreach

 

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Twitter features to become better than the rest

Twitter can be a great platform to promote your business and there are some under-used tricks and features to take your business to greater heights. Modifications like Twitter Lists, Twitter Collections, Photo Collages, Gallery and Featured Tweets are five such simple ways to ensure your business is the best promoted one on Twitter! Read more at: http://www.socialmediatoday.com/social-networks/5-under-used-twitter-features-can-help-your-business-stand-out-online

 

 

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How to reach the next level for social media managers

How to reach the next level for social media managers

Upon becoming a social media manager, there are some important points to note if one harbors the ambition of becoming a social media consultant. Being a social media practitioner, building a client roster, putting in the time, developing a tried and true thesis, not underestimating our personal brand, marketing ourselves outside of word-of-mouth and always keeping on improving are the keys of reaching the next level. Read more at: http://www.socialmediatoday.com/social-business/7-tips-transitioning-social-media-manager-social-media-consultant?utm_source=web&utm_medium=links&utm_content=7%20Tips%20for%20Transitioning%20from%20a%20Social%20Media%20Manager%20to%20Social%20Media%20Consultant&utm_campaign=related-items

 

 

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Social Media Outreaching Tips

Planning a social media outreach needs equal focus on distribution and outreach and when executed perfectly, it can widen our content exposure and increase its impact. Four powerful tactics to ensure it is executed perfectly are creating a good first impression with clarity, consistency, balanced emotional and logic and usefulness, content promotion with perfect description, timing, target and email list, getting introduced to the right connections and building a network with social media groups and influencers. Read more at: http://www.socialmediatoday.com/marketing/4-powerful-social-media-outreach-tactics

 

 

 

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Social Media Outreaching Tips

Planning a social media outreach needs equal focus on distribution and outreach and when executed perfectly, it can widen our content exposure and increase its impact. Four powerful tactics to ensure it is executed perfectly are creating a good first impression with clarity, consistency, balanced emotional and logical usefulness, content promotion with perfect description, timing, target and email list, getting introduced to the right connections and building a network with social media groups and influences. Read more at: http://www.socialmediatoday.com/marketing/4-powerful-social-media-outreach-tactics

 

 

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All About Marketing Through Facebook

We have to engage more people to like our content to make our content appear on customers' news feeds more and expand marketing advertisements on Facebook. The keys to improving our reach on Facebook are preferred audience targeting, detector pyramid scheme, post engagement ads, adding engaged followers and using video content. Read more at: http://www.socialmediatoday.com/marketing/5-ways-improve-your-reach-facebook

 

 

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Time To Revamp Your Social Media Strategy

With time, there has been many changes in social media and to adapt accordingly, some important tips to create a successful social media strategy in 2017 are to clearly define our end goals, identifying our target audience, building a diverse content strategy, allocating a dedicated social media advertising budget and thinking mobile. Read more at: http://www.socialmediatoday.com/marketing/5-steps-creating-successful-social-media-strategy-2017

 

 

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Tips For Integrating Social Media and Influencer Marketing

Combining the traditional and social media channels together can leverage our marketing efforts and take our promotions to the next level. It is, however, not easy for beginners to influence marketing. Some useful tips to integrate influencers into social marketing plans are co-creating engaging content, letting them feature products, creating and promoting unique discount codes, hosting contests etc. Read more at: http://www.socialmediatoday.com/marketing/6-ways-integrate-social-media-and-influencer-marketing

 

 

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Prerequisites Of A Social Media Marketing Campaign

The potential of using social media as a marketing campaign can be huge, but one must take note of the following points before starting one: defining goals, defining success through numbers, keeping to one track at a time, putting all down in writing, bringing it to life with visuals, using analytics to monitor and tune, investing in a social media management tool, profiling our ideal customer, auditing our social pressure, identifying key success indicators, testing out content ideas on Twitter and continuing to create and curate highly engaging content. Once mastering the above points, a social media marketing campaign is good to go. Read more at: http://www.socialmediatoday.com/marketing/12-things-consider-starting-social-media-marketing-campaign?utm_source=web&utm_medium=links&utm_content=12%20Things%20to%20Consider%20Before%20Starting%20a%20Social%20Media%20Marketing%20Campaign&utm_campaign=related-items

 

 

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How to avoid getting affected by click-baiting

Facebook's attempt to curb click-baiting has alarmed many social media marketers, fearing their own content getting wiped out. Nevertheless, if we write useful content with proper, meaningful headlines and avoid using stereotypical click bait language in our headlines, it's quite likely that we won't be affected by it. Read more at: http://www.socialmediatoday.com/social-networks/3-ways-avoid-impact-facebooks-crackdown-clickbait

 

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Promoting your apps online have never been this easy

The social mastery for promoting new mobile apps online have hit rock-bottom. To ensure our apps are promoted online successfully, we should optimize our chosen app store, expand beyond Facebook, get respected third-party influencers to promote, pay for some increase in promotional power, and become an active member of fan-driven communities. Read more at: http://www.socialmediatoday.com/social-business/4-tips-effectively-promoting-your-latest-app-using-social-media

 

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Making your app an instant hit

It's a tough challenge keeping active and engaged users in apps today, seeing the total apps someone can use is limited to around 26.7 per month on an average.Perfecting our on-board process, using multi-channel on-boarding campaigns, using correct times to interact with users, using visuals and using personalized messages can go a long way in ensuring that our app is retained by engaged users. Read more at:  http://www.socialmediatoday.com/marketing/5-tips-make-your-app-huge-success-infographic?utm_source=web&utm_medium=links&utm_content=5%20Tips%20to%20Make%20Your%20App%20a%20Huge%20Success%C2%A0[Infographic]&utm_campaign=related-items

 

 

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Snapchat: The new Mantra for Digital Marketing

 

 Snapchat, a mobile app that launched 4 years ago, have taken the app industry by storm. Over 150 million people now use Snapchat to send photos and videos—called Snaps—to their friends and followers and watch 10 billion videos every day. Snapchat recently launched a plethora of advertisement features for business, with the biggest rollout being Snap Ads-Between-Stories. Advertisements will now appear in between Snapchatters’ stories. Although they can be skipped, and won’t be inserted into the stories themselves, but will occasionally appear full screen with sound when Snapchatters will change from one story to the next. To know more, read on: https://blog.hootsuite.com/snapchat-for-business-guide/

 

 

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Twitter gets its New Director of VR and AR

Twitter hires ex-apple worker, Alessandro Sabatelli who is an interface designer and joined as the Director of VR and AR. He is also the founder of Ixomoxi. He will be working on the machine learning and AI team-Corex. Sabatelli will also work on Magic Pony, a technology that enhances video and image quality on twitter. By combing Machine learning and augmented reality together, Twitter can develop snapshot features like Face Swap etc. Also, augmented reality can combined with geolocation and geotagging tool. Read more at:  http://tech.firstpost.com/news-analysis/twitter-hires-ex-apple-designer-as-director-of-vr-and-ar-322924.html?utm_source=top_stories 

 

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Facebook Updates its Feed Algorithm

Fed up from the endless advertisers, publishers and contact posts on Facebook? Well Facebook is updating its feed algorithm which will more priority for the friends post over ads, etc. Seems like Facebook wants to stick to its main principle 'Connecting people, places. Starting with people one is friends with on Facebook'. Many updates have been done already in the past like to reduce the amount of posts about friends liking or commenting on some post. It is clear that Facebook doesn't want to get into the business of spreading news issues the world should read about. But rather show articles, which are informative and interesting. Read more at: http://www.forbes.com/sites/kathleenchaykowski/2016/06/29/facebook-tweaks-news-feed-algorithm-to-prioritize-posts-from-friends-you-care-about/#5b0bbedb2598

 

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Prisma: Things You Can Learn from Marketing Phenomena of 2016

Prisma can be considered as one of the best examples of viral marketing in 2016. Social media sites are flooded with pictures from this application. As a marketer what you need to see beyond these pictures is why the simple photo filter app is gaining popularity with no efforts to promote it at all. The users promote the app on their own, for reasons like the simplicity of the application and easy integration of the app with the social media. Another smart trick that Prisma teaches us, is to offer a better alternative to products already being used by the customers instead of trying your luck with something totally new. The way Prisma used IOS to tease Android users and build the urge in them for the app, is another very smart technique to popularize your platform. Resist the urge to market more than needed instead let your customers market for you. Read more at: https://www.entrepreneur.com/article/280101

 

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Reach Out to The Global Customers!

In order to have an extensive customer base, inclusive of people from all over the world you need to check how efficiently you manage one of the most difficult tasks of targeting the right group of new consumers. When you know you are the lucky one to take birth in digital era, then be luckier and use it to sell information and subscription to the world. Sometimes staying quiet might help so please do not engage in any sort of politics over social media, which relates to the sentiments of your customers. This goes without saying, appear in all major social platforms and avoid the smaller ones. Boosting about the quality you provide accompanied by strong testimonials might help you to draw attention of the new customers. Read more at: https://www.entrepreneur.com/article/279226

 

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