SigmaWay Blog

SigmaWay Blog tries to aggregate original and third party content for the site users. It caters to articles on Process Improvement, Lean Six Sigma, Analytics, Market Intelligence, Training ,IT Services and industries which SigmaWay caters to

Email campaigns with the help of CRM

In a recent research, it was found that email has the highest conversion rate (66%) of any marketing message type (social and direct mail) to become buyers. Information is important for creating intelligent, successful and profitable email campaign.  Hence, gathering information is very critical. It was also found that personalized mailings have 29% higher unique open rates and 41% higher unique click rates than generic mailings. This is where the power of customer resource management is important as CRM can give you the critical customer metrics needed to create email campaigns that will increase your email’s open and click-through rates. Read more at: http://it.toolbox.com/blogs/insidecrm/use-crm-to-optimize-your-email-strategy-75867

 

 

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New Trends in SEO

The search engine optimization or SEO is changing with time. What was true for 2013 or 2015 is not true in 2017 as many things changed on the Internet. Author Avinash Nair in his article writes about some positive changes that are going to make SEO better in 2017. They are- There will be a variety of content for SEO. Now we will see a blend of art and technology. There will be mobile optimized sites. Marketers will invest in a reliable SEO tool which will monitor your backlink profile regularly and dismiss unnatural links. Social media platforms will help as search engines and it will increase and optimizing for voice search will be another trend in 2017. Read more at: http://www.business2community.com/seo/seo-trends-seo-2017-look-like-01732992#WIStzFGaZqogrrgp.97

 

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Sigmaway SEO Workshop

Sigmaway SEO Workshop

“Stop waiting for things to happen, go out and make them happen" ~Unknown

Search engine optimization is the collection of techniques and practices that allow a site to get more traffic from search engines (Google, Yahoo and Microsoft), by gaining high ranking on the SERP by incorporating search engine friendly elements on the website.

In this digital world, standing out of the crowd is a necessity for survival and growth and SEO is its key.

So, learn and implement search engine optimization to improve your outreach…Understand the tools, accelerate your learning, increase search traffic, improve your brand awareness and gain competitive advantage.

Content: Introduction to Digital Marketing, Search Engine Optimization concepts and tools, Webmaster. Gain hands on experience from the best in class.

Eligibility: No pre-requisites.

Certification: Training certificate provided on training completion.

Register at: trainings@gosigmaway.com or visit: http://www.gosigmaway.com/events/digital-marketing/search-engine-optimization/28-search-engine-optimization-workshop-delhi

Date: 17th & 18th December, 2016, DELHI, India

Address: Unit - 603, DDA Building, District Centre, Plot No. 4, Laxmi Nagar, New Delhi – 110092

 

Investment: Rs. 5,000 + 15% tax. Early bird discounts also available! And progressive Discounts for Groups (conditions apply)

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New Trends in SEO

 We are at the end of 2016 and as we are moving on to 2017, can see the shift in the SEO market. Based on the current situation, the following SEO trends are likely to succeed, and you may have to change your existing website. Some of them are: Voice Search is set to dominate, Secure sites will be favored more, Social content may emerge as a new SEO strategy, Integration of machine learning may open new doors etc. Read more at: http://www.business2community.com/seo/6-upcoming-seo-trends-set-affect-ranking-2017-01713657#s14Jlg5SurMsSFOj.97

 

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Ways To Ensure Successful Marketing Campaign

Social media is inextricably related to almost every aspect of daily life. It has changed the  communicate mode, how we exchange information, and how we take decisions. Instead of looking up to television for news and entertainment, audiences now tend to look to Facebook and Twitter to learn about the world around them; in lieu of reading magazine articles about where to shop, eat, and vacation, consumers now seek out recommendations from YouTubers, Instagrammers, and Snapchat stars.

In response to these trends, influencer marketing has increasingly replaced traditional forms of advertising as one of the most effective ways to reach online audiences. Despite the growing popularity of this kind of marketing, however, many marketers are still unsure how to leverage the influence of social media stars to develop, launch, and measure effective influencer marketing campaigns. These days, launching first influencer marketing campaign can seem like an inhuman task, especially for marketers who have never worked with social media stars before. Hence, we will break the process into ten manageable steps to help companies navigate the complexities and avoid some of the common pitfalls associated with influencer marketing campaigns:


Read more at: 
http://www.business2community.com/marketing/10-steps-launching-influencer-marketing-campaign-01705413#ERQ6R9yjcB12qcro.99

 

 

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Why Small Businesses Should Invest In Social Media Marketing

It has been estimated that an average person spends half an hour to one hour per day on various social media platforms, which amounts to almost two weeks in the course of the year.

This statement should provide enough incentive for businesses to get hold of the utilities of social media marketing; though at the same time it is necessary to consider that social media management is extremely tedious and time consuming. While maintaining the busy life of a small business owner, dedicating time as well as resources to advertise business on social media can prove to be costly.

Yet it is extremely necessary for small businesses to ensure social marketing to gain on various factors like developing connections or creating more promotional opportunities for customers to ensure advantage of business

 

Consider these four reasons given below as to why you should be using social media marketing for your small business: http://www.business2community.com/social-media/social-media-marketing-4-reasons-small-business-invest-01705099#jMzMGG2ZBxxrD10z.99

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Beware of Social Media Security Risks

Awareness of the hackers and malicious agents who try to steal information is essential for online business promoters. The top five security risks prevalent in social media today are due to Scams, Malicious Apps, Social Network Issues, Untrained Employees and a lack of Social Media Policy. Read more at: http://www.socialmediatoday.com/social-business/top-5-social-media-security-risks-you-need-be-aware

 

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How to improve Social Media Consultancy

In order to master the art of being a social media consultant, six areas which need to be worked upon are media planning and strategy, storytelling, content, marketing, customer experience, branding and positioning. Read more at: : http://www.socialmediatoday.com/social-business/6-areas-social-media-consultants-must-master-moving-forward

 

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Influencer Outreaching made easy

Infulencer Outreaching is not as simple a task as it appears to be and some tools can rapidly simplify the process. Tools such as Emailhunter.co, Rapportivee, LinkedIn Groups, Sidekick, Gmail's Canned Responses, Dropbox/Google Drive, FollowUpThen, Google Sheets, BuzzStream, Pitchbox and Instapage not only help us stay organized but also helps in contacting the right people. Read more at: http://www.socialmediatoday.com/marketing/11-awesome-tools-hassle-free-influencer-outreach

 

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Twitter features to become better than the rest

Twitter can be a great platform to promote your business and there are some under-used tricks and features to take your business to greater heights. Modifications like Twitter Lists, Twitter Collections, Photo Collages, Gallery and Featured Tweets are five such simple ways to ensure your business is the best promoted one on Twitter! Read more at: http://www.socialmediatoday.com/social-networks/5-under-used-twitter-features-can-help-your-business-stand-out-online

 

 

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How to reach the next level for social media managers

How to reach the next level for social media managers

Upon becoming a social media manager, there are some important points to note if one harbors the ambition of becoming a social media consultant. Being a social media practitioner, building a client roster, putting in the time, developing a tried and true thesis, not underestimating our personal brand, marketing ourselves outside of word-of-mouth and always keeping on improving are the keys of reaching the next level. Read more at: http://www.socialmediatoday.com/social-business/7-tips-transitioning-social-media-manager-social-media-consultant?utm_source=web&utm_medium=links&utm_content=7%20Tips%20for%20Transitioning%20from%20a%20Social%20Media%20Manager%20to%20Social%20Media%20Consultant&utm_campaign=related-items

 

 

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Social Media Outreaching Tips

Planning a social media outreach needs equal focus on distribution and outreach and when executed perfectly, it can widen our content exposure and increase its impact. Four powerful tactics to ensure it is executed perfectly are creating a good first impression with clarity, consistency, balanced emotional and logic and usefulness, content promotion with perfect description, timing, target and email list, getting introduced to the right connections and building a network with social media groups and influencers. Read more at: http://www.socialmediatoday.com/marketing/4-powerful-social-media-outreach-tactics

 

 

 

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Social Media Outreaching Tips

Planning a social media outreach needs equal focus on distribution and outreach and when executed perfectly, it can widen our content exposure and increase its impact. Four powerful tactics to ensure it is executed perfectly are creating a good first impression with clarity, consistency, balanced emotional and logical usefulness, content promotion with perfect description, timing, target and email list, getting introduced to the right connections and building a network with social media groups and influences. Read more at: http://www.socialmediatoday.com/marketing/4-powerful-social-media-outreach-tactics

 

 

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All About Marketing Through Facebook

We have to engage more people to like our content to make our content appear on customers' news feeds more and expand marketing advertisements on Facebook. The keys to improving our reach on Facebook are preferred audience targeting, detector pyramid scheme, post engagement ads, adding engaged followers and using video content. Read more at: http://www.socialmediatoday.com/marketing/5-ways-improve-your-reach-facebook

 

 

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Time To Revamp Your Social Media Strategy

With time, there has been many changes in social media and to adapt accordingly, some important tips to create a successful social media strategy in 2017 are to clearly define our end goals, identifying our target audience, building a diverse content strategy, allocating a dedicated social media advertising budget and thinking mobile. Read more at: http://www.socialmediatoday.com/marketing/5-steps-creating-successful-social-media-strategy-2017

 

 

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Tips For Integrating Social Media and Influencer Marketing

Combining the traditional and social media channels together can leverage our marketing efforts and take our promotions to the next level. It is, however, not easy for beginners to influence marketing. Some useful tips to integrate influencers into social marketing plans are co-creating engaging content, letting them feature products, creating and promoting unique discount codes, hosting contests etc. Read more at: http://www.socialmediatoday.com/marketing/6-ways-integrate-social-media-and-influencer-marketing

 

 

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Prerequisites Of A Social Media Marketing Campaign

The potential of using social media as a marketing campaign can be huge, but one must take note of the following points before starting one: defining goals, defining success through numbers, keeping to one track at a time, putting all down in writing, bringing it to life with visuals, using analytics to monitor and tune, investing in a social media management tool, profiling our ideal customer, auditing our social pressure, identifying key success indicators, testing out content ideas on Twitter and continuing to create and curate highly engaging content. Once mastering the above points, a social media marketing campaign is good to go. Read more at: http://www.socialmediatoday.com/marketing/12-things-consider-starting-social-media-marketing-campaign?utm_source=web&utm_medium=links&utm_content=12%20Things%20to%20Consider%20Before%20Starting%20a%20Social%20Media%20Marketing%20Campaign&utm_campaign=related-items

 

 

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How to avoid getting affected by click-baiting

Facebook's attempt to curb click-baiting has alarmed many social media marketers, fearing their own content getting wiped out. Nevertheless, if we write useful content with proper, meaningful headlines and avoid using stereotypical click bait language in our headlines, it's quite likely that we won't be affected by it. Read more at: http://www.socialmediatoday.com/social-networks/3-ways-avoid-impact-facebooks-crackdown-clickbait

 

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Promoting your apps online have never been this easy

The social mastery for promoting new mobile apps online have hit rock-bottom. To ensure our apps are promoted online successfully, we should optimize our chosen app store, expand beyond Facebook, get respected third-party influencers to promote, pay for some increase in promotional power, and become an active member of fan-driven communities. Read more at: http://www.socialmediatoday.com/social-business/4-tips-effectively-promoting-your-latest-app-using-social-media

 

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Making your app an instant hit

It's a tough challenge keeping active and engaged users in apps today, seeing the total apps someone can use is limited to around 26.7 per month on an average.Perfecting our on-board process, using multi-channel on-boarding campaigns, using correct times to interact with users, using visuals and using personalized messages can go a long way in ensuring that our app is retained by engaged users. Read more at:  http://www.socialmediatoday.com/marketing/5-tips-make-your-app-huge-success-infographic?utm_source=web&utm_medium=links&utm_content=5%20Tips%20to%20Make%20Your%20App%20a%20Huge%20Success%C2%A0[Infographic]&utm_campaign=related-items

 

 

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