Search Engine Optimization is an effective tool in internet marketing which helps to understand how search engines take user queries in the form of keywords and turn them into search engine result pages. The algorithms in the search engines are geared more towards understanding and appreciating the importance of social signals.  Shares, likes, posts, comments and followers will expand your business not only in the branding aspect of your business, but search engines as well.

To gather more insights visit the article by Joe Chierotti, lead strategist and VP of Search Engine Optimization in InternetReputation.com, follow http://socialmediatoday.com/joe-chierotti/2367216/advanced-seo-techniques-importance-social-media