Animated GIFs or Reaction GIFs are gaining popularity nowadays. Animated GIFs are used to express an emotional reaction to something very specific. If any business or brand share animated GIFs that do not belong to you, can create some copyright issues. Alison Zeringue (Team Manager at Search Influence), writes in her article how to use GIFs in Social Media Marketing. They are: 1. Adding personality to your brand can help customers; 2. using animated GIFs in social posting or your website’s blog posts can make your content more viral; 3. Companies can use animated GIFs to highlight the main feature of a company’s products; 4. Animated GIFs can help others understand what it’s like to work with you. Read more at: http://marketingland.com/animate-social-media-marketing-gifs-127152