Big Data! While you are reading the two words and also this blog, you may be not aware that you already have Big Data right in front of you.

Many small businesses think Big Data to be very expensive to analyze. But, let me tell you one thing – we are analyzing Big Data freely for years! Sounds unbelievable right? Okay, so here’s the thing.

Nowadays, social media has become a great means of communication for every business. Many of them have their page on Facebook, LinkedIn, Google Plus, profiles on Twitter, etc. The social media platform can provide valuable insights about their products or services and also about their target customers. With low investments, you can get to know your customers’ behavior, know their demographics and much more. But seeing large volumes of data can make you puzzled.

Nicole Fallon from Business News Daily writes about some tips to get you started. Read them at http://www.businessnewsdaily.com/6190-smb-big-data-tips.html