The sole motive behind existence of social media is that it helps to bring people together. Mostly people do not use social media for purchasing goods and services but for boasting about festivals. The ideal media campaigns provide the customers with the relevant and valuable information. Social media analytics helps enterprises to interact with customers and this is highly beneficial in regard to targeting content and promotional activities. In case of directly selling to the existing customers there is comparatively less pressure than selling to new customers and hence there is a sublime line to walk upon while dealing with them. However the most crucial aspect of sales in social media is building trust through engagement with customers, creation of a personal account and sharing quality content.

 To know more about customer engagement, please follow the link: https://channels.theinnovationenterprise.com/articles/what-are-the-most-effective-ways-to-engage-with-your-customers