In a recent research, it was found that email has the highest conversion rate (66%) of any marketing message type (social and direct mail) to become buyers. Information is important for creating intelligent, successful and profitable email campaign.  Hence, gathering information is very critical. It was also found that personalized mailings have 29% higher unique open rates and 41% higher unique click rates than generic mailings. This is where the power of customer resource management is important as CRM can give you the critical customer metrics needed to create email campaigns that will increase your email’s open and click-through rates. Read more at: http://it.toolbox.com/blogs/insidecrm/use-crm-to-optimize-your-email-strategy-75867