Social media has emerged to be the answer to several marketing problems. Be it improving interactions with customers or finding new ways to boost sales, social media answers it all. Using social media, companies can directly interact with their customers instead of just advertising to them. Companies can emerge as social media powerhouse in the following three ways:
(i) Companies should not concentrate all their efforts on a single social media platform. Instead, they should make their presence felt in several social media channels so as to avoid alienating many prospective customers.
(ii) Social media marketers should maintain uniqueness when it comes to creating content and producing strategies.
(iii) Companies should raise their voice in social media. This helps to maintain brand consistency and create associations with customers. Read more at: https://channels.theinnovationenterprise.com/articles/become-a-social-media-powerhouse