HipLogiq, a technology marketing company, developed a platform that allows small businesses to target conversations on Twitter and collect more responses than they could by attempting to facilitate engagement on their own. The software filters conversations on Twitter and identifies potential customers through keyword performance technology.

To read more, visit the following link: http://www.contactcenterworld.com/view/contact-center-news/software-helps-businesses-increase-customer-engagement-on-social-media.aspx