By engaging more people in conversations/discussions related to company offerings via social media, organizations are creating brand awareness among mass. Today, creating hype for a soon to be launched product is easy & convenient with the help of social media, as it saves promotional cost as well as it helps in understanding consumer sentiment beforehand. By indulging in various social media conversations, people are actually acting like brand ambassadors & reviewers. Though chances of negative publicity cannot be ruled out entirely, still with a good structured online marketing strategy, immense benefits can be achieved. Few notable real time online advertising strategies deserve to be mentioned, such as following conversations and then joining them, saying no to discipline, getting legal permissions to use material, ensuring that the brand is never silent on social media, moving on when content gets stale, never ignoring negative feedback etc.
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