Now, over 70% of small businesses using social media. So, monitoring social media is a must these days. If this is done properly, it gives you powerful customer insights, lets you monitor your opponents and what their customers are saying, and helps you to expand your business. Any company having a social presence on multiple platforms, it becomes near to impossible for them to deal with various social media problems manually. So, using a social listening tool is the best bet as it will save you time and cash, but selecting one that is right for your business can be a challenge if you are just starting out. Read more at: