We are living in a time when we cannot ignore social media. It has become a part of our life and marketers, to stay ahead of the tough competition, are taking advantage of it more and more. This is also reflected in a survey report by eMarketer. As per the report, 777 million users in Asia Pacific have accepted social networks at a level of mainstream adoption. Yes, 777 million, and companies agree to its growing importance.
But unfortunately, few companies are able to realize the social media impact in terms of ROI. The survey also revealed that only 15% of the respondents were capable to transform the social media impact into quantifiable metrics. It is a fact that when speaking of numbers, marketers still feel uncomfortable and unable to justify its expenditure in the social media space.
What are the tips to measure and manage social media ROI? Read them at http://www.marketing-interactive.com/features/mmsg_may2014_masterreport_chapter_to-new/ .