According to Laura Cole (marketer and researcher based in the UK) content marketing has emerged as effective method for promoting products, sharing information and motivating brand recognition. It differentiates between Public Relation and social media. Social media offers an advantage in case of online brands as it is entirely free to access and enables you to share and promote your content easily. One can reach a larger audience through social media platform. It also allows messages to be tailored and therefore real-time interactions can be generated with customers. This is a huge boon for business owners, traders and entrepreneurs. Read more at: http://www.business2community.com/public-relations/social-media-marketing-represents-new-face-pr-01003698