Marketing without social media is impossible nowadays, as it was found that over 72% adults use social media. Marketers are also utilizing B2B and B2C markets. But, marketers are also of opinion that it is harder to measure the benefits from social media. Mark Gadala (digital marketer), in his article talks about some social media tools that will help marketers to measure social media marketing and also help in accountability. To know more, follow: http://www.socialmediatoday.com/marketing/markgadala/2015-05-30/3-targeted-tools-roi-driven-social-media-marketing