Social media marketing is tough and takes time to work, but it's not impossible to make it work. These days' entrepreneurs face difficulties while using the social media practices for their marketing plan. When social media doesn't work for any organization then they should try to find the solution to this problem.
Mandy Edwards (founder of ME Marketing Services, a social media marketing company located in Statesboro, Georgia) in her article in business2community.com lists out the various reasons at why the social media marketing does not work which are as follows:
1. You're trying to do every platform.
2. You are broadcasting sales pitches instead of building relationships.
3. You are doing too much online.
4. You're trying to do it all yourself- and run your business.
Read more at: http://www.business2community.com/social-media/4-reasons-social-media-marketing-may-not-be-working-for-your-business-01252403